Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Convince & Convert

FEBRUARY 12, 2015

Marketers have become very focused on measuring the effects of their work—which is both good and bad. For instance, most brands haven’t figured out attribution, and therefore don’t know the return on investment they’re getting. Those are great, business-oriented, bottom-of-the-funnel metrics. Mobile marketers said their No.

Metrics 60

Metrics Marketing ROI Mobile 60

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

B2B 154

B2B Research Twitter Marketing 154

Webbiquity SMM

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141

Questions Social Media HootSuite Marketing 141

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages.

Brands 96

Brands Facebook Campaign Sports 96

Visually SM

OCTOBER 7, 2014

With news outlets like Forbes, The Washington Post, and even the New York Times welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren’t misleading or blurring the lines between “real journalism” and straight advertising. Good for thought leadership pieces. Native Content.

Questions 100

Questions Content Journal Marketing 100

Sprout Social

APRIL 7, 2021

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. A holistic content strategy plan includes behind-the-scenes metrics. Consider incorporating these three less obvious metrics into your planning process. Referral traffic.

Social Media 136

Social Media Content Lurker Metrics 136

Mindjumpers

APRIL 12, 2016

For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social.

Brands 100

Brands Feed Feedly Platform 100

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages.

Brands 72

Brands Facebook Campaign Sports 72

Hootsuite

NOVEMBER 18, 2015

What you’re left with is a series of numbers that should quickly show you whether you’re succeeding or failing at marketing on Twitter, and how you might improve. Analytics have been available to all users since August of 2014 (before that, access was a little more restricted to the big players and savvy users). Impressions over time.

Metrics 75

Metrics Analytics Twitter Module 75

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Writtent Blog

DECEMBER 8, 2014

Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? Even the most data-driven marketers can find themselves grappling with what to integrate next. It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work.

Strategy 111

Strategy Content Marketing B2B 111

Buffer Social

JUNE 6, 2018

It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy.

Social Media 111

Social Media Engagement Marketing How To 111

Unmetric

SEPTEMBER 19, 2018

Glossier is a unicorn in the beauty market and there’s no other way to put it. This digitally native vertical brand or DNVB has scaled tremendous heights in terms of engagement and following. Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. Good morning.

Social Media 141

Social Media Hashtag Instagram Meme 141

Ignite Social Media

OCTOBER 19, 2016

This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Once the request is approved, Facebook will create individual Pages for each location and link them to the main brand Page within 48 hours. Perhaps you have some questions?

Brands 60

Brands Facebook Aggregator Metrics 60

Sprout Social

FEBRUARY 5, 2020

In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon. Here, we’re going to try to make sense of Facebook reach and how it can help grow your brand.

Facebook 145

Facebook How To Metrics Organization 145

Likeable

MARCH 23, 2021

Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed. Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline.

Instagram 91

Instagram Metrics Influencer Campaign 91

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Ignite Social Media

OCTOBER 28, 2019

Depending on your business objectives, social media marketing can wear multiple hats. It can be used to drive brand awareness, product consideration, direct sales, and customer care. From there, you’ll need to source the following metrics from your own data: Average amount a customer spends on your product per-year.

Communities 92

Communities Class Loyalty Metrics 92

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. The brand is a beloved global phenomenon. Read on to learn how LEGO’s marketing strategy works like clockwork.

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Union Metrics 4.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability.

How To 125

How To Social Media Management Metrics Team 125

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Why Do You Need Twitter Analytics Analyzing your Twitter metrics will give you an answer to the questions that are key to boosting traffic and sales.

Analytics 52

Analytics Twitter Data How To 52

Unmetric

APRIL 11, 2016

Creating brand content at the cadence that social media demands is no easy task. Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. It indexed over 150 million pieces of brand content.

Comparison 113

Comparison Metrics Analytics Engineering 113

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Just look at how often Google changes the rules and metrics for SEO! Without further ado, here are today’s top 6 rules of digital marketing. Branding needs to be universal.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Why Do You Need Twitter Analytics Analyzing your Twitter metrics will give you an answer to the questions that are key to boosting traffic and sales.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Guest post by Gary Dek.

Social Media 100

Social Media Marketing Hashtag URL 100

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. million monthly followers.

Travel 66

Travel Influencer Brands Airlines 66

The Realtime Report

JULY 29, 2014

As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. So how can brands measure the success of their app? sessions per month – a very encouraging statistic for brands.

Statistics 178

Statistics Mobile Notification Study 178

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. MarketingProfs Marketing Manager, Rob Zaleski.

Social Media 151

Social Media Strategy Apple Analytics 151

Waxing UnLyrical

AUGUST 12, 2015

And any content-marketing organization must answer the critical question: Does it work? Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1. Consumption metrics . Sharing metrics. Lead metrics (a.k.a.

Mobile 100

Mobile Metrics ROI Press Release 100

Sprout Social

MAY 8, 2017

Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 Without goals and metrics, you won’t know if the new strategy you’re trying out is working or if Sunday at 2 pm really is the best time to post for you. You want a goal that has one or more metrics. Improve ROI.

Social Media 108

Social Media How To Metrics ROI 108

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

Marketing 108

Marketing Diagrams Skills How To 108

Convince & Convert

OCTOBER 21, 2014

Few marketers would use the term “child’s play” to describe traditional marketing techniques. percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. Speak to your demographic.

YouTube 156

YouTube Tips Authentication Loyalty 156