Sprout Social

MAY 5, 2019

Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all. Standing out in 2014 on Instagram was easier than today. After enough brand partnerships, some have turned this into a full-time career. The industry you’re in also matters.

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Influencer Marketing Survey Campaign 111

Webbiquity SMM

FEBRUARY 2, 2015

Therefore, fake followers only serve to hurt brands in the long run. However, the three social networks you should focus on depend on your niche or industry. Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 Failing to use (or optimize) hashtags. billion active users. Overselling.

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Social Media Marketing Hashtag URL 100

Devumi

SEPTEMBER 24, 2014

A well run Twitter contest can drive engagement and help you really get noticed by people who haven’t heard of your brand before. Read on to find out what a Twitter contest can do as I look at: Why you would want to run a Twitter Contest for your brand. Why you would want to run a Twitter Contest for your Brand. Favorite this. 3.

Twitter 92

Twitter How To Hashtag Types 92

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Brand Loyalty. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole.

Strategy 59

Strategy UGC Hotels Marketing 59

Sprout Social

DECEMBER 22, 2016

Any successful social media strategy includes sharpened social listening to know who you are and aren’t reaching within your industry—as well as what content you should be developing to best suit your community’s needs. For example, while creating our annual Hashtag Holidays campaign, we depended on the Twitter Listening Report.

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Team Report Twitter Content 40

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Instagram posts using at least one hashtag receive 12.6%

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Statistics Social Media LinkedIn Instagram 40

Later

JUNE 27, 2019

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Fleur has been a fan of the brand since 2014 and has shared her passion for their fragrances with her followers over the years: .

Small Business 56

Small Business Influencer Template Templates 56

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Another advantage of promoting your content on social media is the increased visibility for third-party sites, such as professional associations, industry watchdogs and news outlets.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Devumi

JULY 11, 2014

Many of these relationships will wind up being lifelong, such as my well known brand loyalty to Chevrolet, but with a much more personal touch than ever before. Using things like Twitter advanced search, marketers are now able to see what customers, and people interested in their industry, have to say before they even say it to them.

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Research Twitter Small Business Sentiment 60

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Another advantage of promoting your content on social media is the increased visibility for third-party sites, such as professional associations, industry watchdogs and news outlets.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Unmetric

SEPTEMBER 10, 2019

While Barack Obama, Katy Perry, and Justin Beiber run the show as the most-followed people on Twitter, we wanted to know which brands were most followed. Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. So what are brands offering to keep their audience engaged?

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Brands Twitter Fashion Ensembli 123

Webbiquity SMM

FEBRUARY 10, 2015

Do consumers actually listen to brands? Do brands actually listen to consumers? Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And yet – 80% of brands advertised on social media sites in 2014.

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Statistics Social Media B2B Hubspot 50

Keyhole.co

DECEMBER 19, 2023

The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. Instead, the brand has made itself synonymous with a culture of health and fitness. The brand has millions of fans and loyalists around the world, which translates to followers on online platforms.

Strategy 52

Strategy Influencer Social Media Meme 52

Socially Sorted

FEBRUARY 27, 2017

Many businesses and brands are experiencing much higher rates of reach, comments and shares with video of any type on Facebook. Here are some stats for you: 84% of all communication will be visual by 2018 (Reuters/Cisco, 2014). Don’t just promote or provide industry-only content. 8 Post More Short Video Content.

Facebook 40

Facebook Video Eventful Engagement 40

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 96

Brands Facebook Campaign Sports 96

Sprout Social

FEBRUARY 10, 2022

The importance of thoughtful and original branding can’t be overstated. You shouldn’t be saddled with a brand identity that doesn’t make sense, right? Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. The short answer?

Social Media 116

Social Media How To Press Release Sentiment 116

Webbiquity SMM

JUNE 10, 2014

Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over. Essentially, Google will judge your website by the company it keeps, so try to attach your content to high-authority sites like Forbes and industry-specific trade journals (a key channel in the web presence optimization (WPO) model ). •

Conference 196

Conference Social Media SEO Marketing 196

Sprout Social

OCTOBER 13, 2022

Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. The right viral content can help brands gain mega fanbases. We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. Map out their digital journey with your brand.

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How To UGC Authentication Campaign 141

Sprout Social

NOVEMBER 7, 2019

Back in 2014, Twitter gave users the ability to search through every tweet that has ever been sent, making it just as important to keep up with your past content as your present content. Then you can start searching your Twitter history for various keywords, hashtags and more. Common variants or misspelling of your brand name.

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Twitter How To Hashtag Loyalty 95

Hootsuite

AUGUST 27, 2019

Good Instagram post ideas promote your brand. Great Instagram post ideas promote your brand and engages your followers—all while giving them something they can’t help but share with others. It doesn’t matter if your brand is big or small. Instagram posts give brands an opportunity to provide quick tips on almost any topic.

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Instagram Engagement Hashtag Delicious 111

agora pulse

APRIL 23, 2019

As director of Contentworks Agency, I had just suggested the brand use more emojis on Twitter to improve its engagement and brand perception. That incredulous reaction from brands is not uncommon. Now, let’s dig into why I suggested to the CEO that his brand use emojis. Let’s first look at some emoji stats.

Social Media 119

Social Media Campaign Wikipedia Study 119

Webbiquity SMM

DECEMBER 16, 2014

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. 5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. Social Media Marketing Guides.

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Social Media Tumblr Marketing B2B 245

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 72

Brands Facebook Campaign Sports 72

Keyhole.co

JULY 25, 2023

From the heartwarming Love Has No Labels video, which has reached 60M views and was shared by Michelle Obama, to the engaging, Girls Who Code digital experience, which encouraged girls to code a video game character in defiance of a lack of female representation across the industry. Track brand-specific keywords & hashtags on Keyhole 9.

Social Media 52

Social Media Strategy Campaign Hashtag 52

Oktopost

AUGUST 13, 2019

LinkedIn company pages are now used to define and drive branding. Better Branding Through LinkedIn Pages. A strong LinkedIn presence can help strengthen your brand and reinforce your image as an industry leader. They can also be used to capture consumer attention in creative and unexpected ways.

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LinkedIn Company Tips B2B 110

Hootsuite

MAY 10, 2021

Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment. To maintain consistent brand voice and messaging across every platform, companies rely on social media style guides , social media guidelines , and social media policies.

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Examples Company Social Media Apparel 145

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. The post has most of its hashtags after the main text. Hashtags are important, but you don’t want them blocking out other copy. The roadmap is your campaign plan.

Social Media 97

Social Media Tips HootSuite How To 97

The Realtime Report

AUGUST 22, 2014

His quote, borrowed from Rory Sutherland , was about social media marketing in general, but applies directly to realtime marketing: “Brands don’t have target markets, they have target moments.”. Arby’s (@Arbys) June 18, 2014. Let’s look at examples of other ways you can let the moment do the marketing for your brand.

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Marketing Sports How To Vimeo 187

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? In episode #69 of The Science of Social Media , we explore the many features that make LinkedIn such a powerful platform for brands and what marketers need to know going into 2018. Written content.

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LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

FEBRUARY 25, 2014

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. Are You Pumping Up Your Google Plus Strategy in 2014? making it a critical component in an overall web visibility strategy.

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Google Yammer Social Networking SEO 198

Socialmedia.biz

OCTOBER 29, 2016

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. Some of the brands Neil has worked with include giants like Amazon, NBC, GM, HP and Viacom. Text-only updates can only convey so much and get so far. Read more).

Influencer 60

Influencer Social Media Resources HootSuite 60

Webbiquity SMM

MARCH 3, 2015

How can brands and individuals make their tweets stand out? She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats). How can marketers best utilize Twitter’s expanded features and the latest tools? Dr. William J.

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Tips Twitter How To Hashtag 100

Hootsuite

FEBRUARY 24, 2021

Quality content, an active presence, and personality are common characteristics among brands and influencers with large followings. Facebook acquired Instagram in 2012 for $1 billion and WhatsApp in 2014 for $19 billion. For industry insider news, he suggests following the hashtag #MarketingTwitter. billion.”. “I

Questions 141

Questions Social Media HootSuite Marketing 141

Buffer Social

JUNE 12, 2016

Use hashtags. Create amazing things and be a leader in your industry. There are other factors at play here, too, and many of them are areas that could ring true for marketers or brands. If you are a brand looking for more followers on social media, it’ll help to know what your followers are after. Give things away.

Twitter 81

Twitter Strategy Instagram Facebook 81

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. e-Strategy Trends ).

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Statistics Social Media B2B Journal 226

Webbiquity SMM

SEPTEMBER 22, 2015

You can also search for specified hashtags on several social networking systems, including Google+ and Vine.” ” 5 Top Brand Monitoring Tools for Marketers by 60 Second Marketer. The top three uses for such tools are campaign tracking (60%), brand analysis (48%) and competitive intelligence (40%). Check out this post.

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Review Tools Social Media HootSuite 100

Unmetric

SEPTEMBER 19, 2018

This digitally native vertical brand or DNVB has scaled tremendous heights in terms of engagement and following. The skincare and makeup brand was born when Weiss had a hunch that there is a huge gap between what the beauty industry offered and the beauty needs of real life women. Socially Driven Beauty Brand.

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Social Media Hashtag Instagram Meme 141