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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Types of Hashtags.

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How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer Social

In 2014, Tommy’s Superfoods was born. However, as any business in the consumer goods industry will tell you, it can be hard to stand out next to thousands of other quality products.

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Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

You’ll see episodes ranging from classroom lessons taught by Lil Jon, Von Miller showing us the best touchdown dance in the industry, and DeMarco Murray and RG3 pulling off a great Stan Smith impersonation.” ( Fast Company ). Perhaps one of the more creative video campaigns featured on Instagram was Mini’s #AsktheNEWMINI series.

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How to come up with social media content using feedback from your silent fans

Sprout Social

This insight can help you tailor your social posts to ensure you’re using the hashtags and keywords that are most likely to draw the highest number of impressions. Listening insights reveal which industry hashtags draw the most impressions and which key phrases are likely to engage your silent audience.

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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

Using both hashtags and location tag drives the most engagement. Klear, an influencer marketing platform, studied 149 top brands in eight industries to see how they have been using Instagram Stories. Using both hashtags and location tag drives the most engagement. Posting frequency is not as important as posting consistency.

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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

Adidas also actively seeks to expand interests to other fields, roping in diverse industry stalwarts to help their mission. Way back in 2014, Adidas UK promoted their long-running Stan Smith line of shoes along with a clever campaign inviting users to share selfies with the #stansmith hashtag.

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How Team Sprout Uses Its Twitter Listening Report for Content Creation

Sprout Social

Any successful social media strategy includes sharpened social listening to know who you are and aren’t reaching within your industry—as well as what content you should be developing to best suit your community’s needs. For example, while creating our annual Hashtag Holidays campaign, we depended on the Twitter Listening Report.

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