Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. ThirdLove .

Brands 77

Brands Content Authentication Campaign 77

Proactive Report

OCTOBER 14, 2013

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. So what exactly is expected of a Director of Content? Tap into the conversations of the audiences you want to reach.

Tips 100

Tips Content Training Marketing 100

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Ignite Social Media

JULY 14, 2017

We’ve previously discussed how and when brands should engage with certain holidays through their social media presences. Today, we’re exploring how these brands in the know play their hand and jump on board some of the strangest holidays out there. — Pirate's Booty (@piratesbooty) September 19, 2014. — U.S.

Brands 87

Brands Proposal Sports Authentication 87

Jon Loomer

DECEMBER 11, 2022

I wrote a blog post about this phenomenon way back in 2014. There are always variations in industries and brands, but there is a potential opportunity here. Did it happen this year? Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Your Turn.

CPM 196

CPM Facebook Sample Samples 196

Writtent Blog

MARCH 4, 2014

The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Answering customer FAQ in your blogs is crucial, but what if you’re a brand new startup?

Tools 111

Tools Content Marketing WordPress 111

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. Brands know they want to use a.com and don’t have a lot of choices. Brands have to cross platforms.

Domain Name 84

Domain Name Airlines Insurance Microsoft 84

The Realtime Report

APRIL 17, 2014

Which airline brands are the most responsive on Twitter? KLM was one of the first to offer 24-hour social media customer service on Twitter and YouTube, and even began displaying customer service response times on the brand’s Twitter account back in November 2013. Does your preferred airline respond quickly on Twitter?

Airlines 178

Airlines Twitter Statistics Industry 178

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Talkwalker SM

FEBRUARY 23, 2016

Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. This stereotype is no more.

Social Media 60

Social Media Case Study Brands Fashion 60

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Metrics 60

Metrics Brands Facebook Sample 60

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. I wrote a rant back in 2014 that would apply equally today (seriously, read it). 21, 2014: Showing more from friends. 10, 2014: Cleaning up spam.

Feed 166

Feed Feedly News Facebook 166

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. This is a guest post from Alicia Lawrence. . But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Bill Hartzer

JANUARY 14, 2014

We are known for the Vegas brand name. Nevada is a state that is going to help develop the drone industry. It’s great to be a tech hub, and they are allowing film industry tax credits. The film industry is going to Sacramento, it’s no longer in San Diego, and Las Vegas wants all the film industry business.

Hotels 85

Hotels Domain Name Film Tourism 85

Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. In 2014, Tommy’s Superfoods was born. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty.

Hashtag 100

Hashtag Campaign Brands Retail 100

The Realtime Report

JULY 24, 2014

. “You can expect to see a blending of sport, pop-culture, music, and humor coming to life in a way that no other brand can do it,” says Kelly Olmstead, director of brand marketing for Adidas. You can also take a look at AdWeek’s most recent Instagram Brand Video Rankings.

Sports 172

Sports Team Instagram Tumblr 172

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand?

Travel 66

Travel Influencer Brands Airlines 66

Bill Hartzer

JANUARY 14, 2014

There used to be doom and gloom in 2008 in domain industry. There are 1000 new TLDs coming in, and there are going to be more awareness driven by the brands. The industry itself is growing, and web is still in a new mode, immature mode. Now there are new opportunities and he is excited. He likes the abundance of new inventory.

Domain Name 92

Domain Name Marketing Price Buy 92

Convince & Convert

JUNE 26, 2014

Most and Least Used Platforms Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind. Interestingly, however, Snapchat is the least-used platform, with only 2 percent of brands using it (also clocking in at 2 percent are brands that use no social channels).

Study 150

Study Social Media Research Survey 150

Bill Hartzer

JANUARY 14, 2014

They want to make an internet for the luxury industry, different than the rest of the internet. They want to aggregate the luxury industry online. CEO of.Luxury: Companies and brands are going to have multiple domains. This is about branding and they are trying to build a brand behind.luxury.

Domain Name 66

Domain Name Meeting Sports Aggregator 66

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. The brand is a beloved global phenomenon. But what launched the brand into mainstream pop culture was its collaboration with Star Wars and Lucasfilm Ltd, starting in 1999. DC movies and LEGO? LEGO Death Star?

Construction 52

Construction Social Media Strategy Collaboration 52

Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. These three seemingly incongruous industries are actually suffering from a situation that will soon face the PR industry as well. In 2014, let’s make a concerted effort to not be a slave to data.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. This is a guest post from Alicia Lawrence. . But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Sprout Social

APRIL 7, 2021

Social media listening reveals more nuanced data on the conversation happening around your brand, such as consumer preferences and attitudes on specific topics. Let’s say your goal is to raise brand awareness. These keywords can also reveal why people follow you or mention your brand on certain platforms. Organized downloads. ??

Social Media 134

Social Media Content Lurker Metrics 134

Danny WhatMough

MAY 29, 2014

It’s is a topic that I’m very interested in, especially seeing as there is so much disruption and change happening within our industry. Will the results that small agencies can achieve using communications technology make brands question the value for money large agencies offer? It’s an exciting time.

Skills 78

Skills Project Industry Feed 78

The Realtime Report

APRIL 10, 2019

Nielsen in 2014 estimated that 80 percent of U.S. This trend has concerned some in the media and advertising industries over whether it hinders the effectiveness of the advertisements that run during specific television programs. And finally, the activity can increase production and consumption of brand-related earned media.

Study 79

Study Advertising Nielsen Retail 79

Sprout Social

APRIL 21, 2020

If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability. Any social strategy worth its salt is focused on your brand’s target audience, however, 43% of all social marketers say identifying and understanding that audience is a major challenge.

How To 123

How To Social Media Management Metrics Team 123

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. It’s not just marketing.

Content 100

Content Marketing Cost Buy 100

Small Business Mavericks

OCTOBER 10, 2014

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. The industries represented are diverse, and the company size varies from startup to Fortune 1000. This competitive edge is based on being part of the conversation about your brand and influencing perspective by being engaged and transparent.

Social Media 107

Social Media Survey Startup Reputation 107

Convince & Convert

OCTOBER 21, 2014

percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it.

YouTube 154

YouTube Tips Authentication Loyalty 154

Koka Sexton

OCTOBER 15, 2013

Besides having some amazing speaking session where we will be able to discuss everything from brand advocates and how to transform business into media companies, we are going to a great time meeting many people in the industry. Top 5 Social Initiatives for Big Brands in 2014 ( Connie Chan Wang ).

LinkedIn 70

LinkedIn Meeting Influencer Industry 70

Keyhole.co

NOVEMBER 17, 2023

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Analysis of Adidas’s social media accounts Adidas is the leading sportswear and footwear brand in Europe, and the second largest worldwide ( closely behind Nike ). Let’s plunge into Adidas’s social media strategy.

Sports 59

Sports Social Media Strategy Apparel 59

ProBlogger

AUGUST 12, 2014

The number of features built into a tiny device like a smartphone are nearly endless, and with those features come plenty of opportunities, particularly for those in the mobile commerce industry. Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014. Director, Anybody?

Mobile 46

Mobile Activities Banking Discount 46

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Video Marketing Influencer 78

Sprout Social

MAY 5, 2019

Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all. Standing out in 2014 on Instagram was easier than today. After enough brand partnerships, some have turned this into a full-time career. The industry you’re in also matters.

Influencer 111

Influencer Marketing Survey Campaign 111

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. 2,938 crore (~$473.8M) by the end of 2014.

comScore 199

comScore Smart Phone SMS Advertising 199

Convince & Convert

JUNE 27, 2014

Tweetable Moments We want to humanize our brand as much as possible. ” Dana leveraged the conversations happening around the brand to create a campaign around the “love” idea. ” Holy Social Budweiser and Twitter have teamed up to present the 2014 FIFA Man of the Match. via FIFA.com Nick loves this idea.

Retail 146

Retail Marketing Sports Team 146