Sprout Social

APRIL 11, 2017

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience? The answer is hashtags.

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Hashtag Instagram Journal How To 111

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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Sentiment Analysis Brands How To 52

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards.

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Engagement Brands Hashtag Eventful 110

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly Who is not currently on TikTok, however, are brands ! There’s a huge opportunity for brands to break through on the platform this year. Brand Watch-Outs. Since its acquisition TikTok has exploded in popularity, boasting over 1.5

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Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. This is useful for brands that have an active social media presence with regular updates and an engaged following.

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Ignite Social Media

AUGUST 23, 2016

The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. After all, if everyone seems to be having a conversation about the same topic, shouldn’t their brand be a part of it? Is this trend right for my brand? Who is your brand’s audience?

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Trends Social Media Brands Hashtag 60

ProBlogger

SEPTEMBER 22, 2014

It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little. Numerous bloggers who I met back in 2010-11 as brand new bloggers are now full time bloggers and launching amazing projects. ProBlogger 2014 – You Were Awesome!

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Ignite Social Media

FEBRUARY 1, 2018

Some might even say it’s a big game, or maybe The Big Game (if your brand isn’t legally in the clear to refer to the Super Bowl itself). Before the game started, Esurance tweeted that every use of their hashtag #EsuranceSweepstakes was considered an entry to win part of the million Dollars they handed out that day.

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Social Media Insurance Eventful Hashtag 106

The Realtime Report

JULY 24, 2014

“You can expect to see a blending of sport, pop-culture, music, and humor coming to life in a way that no other brand can do it,” says Kelly Olmstead, director of brand marketing for Adidas. You can also take a look at AdWeek’s most recent Instagram Brand Video Rankings.

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Keyhole.co

DECEMBER 22, 2020

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. Fortunately, there are micro influencers on whom these brands can rely.

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Influencer Instagram Tips Hashtag 94

The Realtime Report

JULY 16, 2014

Each post is called a bubble, hashtags are substituted with a plus sign (+), and users can tag others using an ampersand (&). What do you think – and can you see your brand using Bubblews? Users collect their compensation in a “Bubblews bank,” and once a user reaches $50, he/she can cash out using PayPal.

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Social Networking Banking Study Notification 175

The Realtime Report

FEBRUARY 5, 2014

million — savings the brand is eager to “pass on to its customers.” Esurance (@esurance) February 4, 2014. It’s simple and straight-forward; viewers tweet for a chance to win the prize money, and the brand shares its messaging around ‘passing on the savings’ to its consumers. Ends 1am PT.

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GPS Twitter Insurance Hashtag 141

Ari Herzog

JANUARY 30, 2014

They’re now sharing pictures, using hashtags, and mentioning others. — Ari Herzog (@ariherzog) January 30, 2014. — United Nations (@UN) January 30, 2014. ” If the United Nations can write a short and appreciated reply, so can you — whether you are a person or a brand. Not from the UN, in any case.

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Hashtag Social Networking Review Twitter 137

Sprout Social

APRIL 7, 2021

Social media listening reveals more nuanced data on the conversation happening around your brand, such as consumer preferences and attitudes on specific topics. For example, Sprout’s Listening Tool reveals your brand’s reach, impressions and popular keywords for topics relevant to your business. Brand new valentine's templates! ??

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Social Media Content Lurker Metrics 135

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. With this information, brands can develop a more targeted crisis communication plan that helps protect their brand reputation. 10 –March 10, 2016).

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Devumi

DECEMBER 31, 2014

Many brands ahd great years in 2014 with video, and you can capitalize. Everyone has a hashtag e’ve all been using hashtags on Twitter for a long time now, so this may not seem like one the best social media marketing predictions for 2105. Hashtags were made specifically for this. 28 million views for that.

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YouTube Video Social Media Hashtag 87

Hootsuite

FEBRUARY 24, 2020

Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST. Many brands repost user-generated content on sites like Instagram. Technically, the owner of that image’s copyright is Bradley Cooper. Best photo ever.

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Firebelly

APRIL 19, 2016

Search for those tagging your brand in their photos or updates. A common thing we’ve seen negatively impact many brands is purchasing followers. Never forget the Instapurge of 2014 ! I love Sprout Social for monitoring & responding to comments/mentions/hashtags. 6) What brands are doing a great job on Instagram?

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Instagram Tips Marketing Hashtag 100

Devumi

NOVEMBER 7, 2014

Pinterest content curation may just be the easiest way that you increase exposure for your brand, reach relevant new followers, and create streams of information that people come back to again and again. The basics of Pinterest content curation is this: Looking for content which will interest the people you want to attract to your brand.

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Curation Brands Content Hashtag 87

Hootsuite

JUNE 25, 2019

In this example from Hallmark UK and Ireland’s Instagram account, the entry rules and deadline are clearly stated, and an on-brand image of the prize ties it all together. Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. — Expedia (@Expedia) July 24, 2014.

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Examples Social Media Instagram Hashtag 111

Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

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Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

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Feed Feedly B2B Instagram 100

Ignite Social Media

MARCH 20, 2018

Everyone loves a good surprise and fans love it even more when a brand they are devoted to notices them. Hashtag Search. This is an easy way for a brand to reach out to people to show them that they are listening and care. Advocates are a great way to continue spreading the word about your brand or product. Event Based.

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Hosting Hashtag Eventful Activities 80

Keyhole.co

NOVEMBER 17, 2023

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Analysis of Adidas’s social media accounts Adidas is the leading sportswear and footwear brand in Europe, and the second largest worldwide ( closely behind Nike ). Let’s plunge into Adidas’s social media strategy.

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Sports Social Media Strategy Apparel 59

Mindjumpers

NOVEMBER 17, 2015

million users it had in 2014. Brands move in on the Nigerian social media. Smart brands listen and monitor moods and changes in the social sphere of their target regions before launching their products or services. This campaign was a huge success because the brand keyed into our desire and love for humour.

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Activities Social Media Hashtag Campaign 0

Convince & Convert

OCTOBER 10, 2013

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), Located in Sydney, Australia, the 1888 Hotel has taken a big chance by branding itself with the rapidly growing visual social media channel. Case and point – the world’s first “Instagram Hotel.”

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Hotels Review Instagram Travel 150

Devumi

SEPTEMBER 24, 2014

A well run Twitter contest can drive engagement and help you really get noticed by people who haven’t heard of your brand before. Read on to find out what a Twitter contest can do as I look at: Why you would want to run a Twitter Contest for your brand. Why you would want to run a Twitter Contest for your Brand. Favorite this. 3.

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Twitter How To Hashtag Types 92

The Realtime Report

MARCH 10, 2017

This style of marketing encourages fan pages and real time hashtag conversations with influencers. It also continues to promote your brand through more trustworthy channels like friends and organic search queries. But the focus is no longer on brands talking at the world. What does transmedia marketing and storymaking look like?

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Webbiquity SMM

FEBRUARY 2, 2015

Therefore, fake followers only serve to hurt brands in the long run. Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 Failing to use (or optimize) hashtags. Harness the power of hashtags by creating your own. If your own hashtag gets picked up, then you’ll have a viral thing going.

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Social Media Marketing Hashtag URL 100

Sprout Social

MAY 24, 2016

It’s an easy way to reward brand loyalty and pick up some new followers or leads along the way. Here are a few key points to be aware of: You can collect entries by asking people to Tweet an update, follow a particular account or use a specific hashtag. Increase followers and brand mentions. Collect sign-ups or subscriptions.

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Engagement Twitter Guidelines How To 86

Devumi

DECEMBER 3, 2014

Your brand wants to get ‘Internet famous’ for good things, right? — Nidge (@nlinghm) July 13, 2014. They then promoted this hashtag to non-fans. — Matt Frost (@mattfrost) November 11, 2014. — Moiz Syed (@MoizSyed) November 6, 2014. Business Mistakes on Social Media: Learn from their #FAIL!

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Social Media Hashtag YouTube Video 92

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Hence, they would expect such content from brands on Instagram. ” We previously found that major brands post once or twice per day to Instagram. Union Metrics, which studied 55 brands on Instagram , also found a similar pattern.

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Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

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Ignite Social Media

SEPTEMBER 6, 2016

AdventuresOfMork #mutts #muttskickbutt #dogsofinstagram A photo posted by Ryan Sweeney (@ryantsweeney) on Nov 28, 2014 at 7:07am PST. dogsofinstagram is a more frequently used hashtag than #catsofinstagram. 3) Hashtag Use. #(Pet)ofinstagram What is the hashtag distribution like for these Instagram posts?

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Instagram Hashtag Sample Samples 60

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Brand Loyalty. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole.

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Strategy UGC Hotels Marketing 59

Convince & Convert

JANUARY 20, 2015

users checking it once per day, it was the third-fastest growing platform in the US in 2014 and will get even bigger this year. Below you can see how our team mapped out engagement on all of a brand’s Instagram content, showing the engagement on those posts over time. Hashtag Creative Testing. Hashtag Frequency Testing.

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Ignite Social Media

JUNE 6, 2016

As new social platforms get introduced, it opens the door for opportunities and allows brands to bring new and exciting promotions to their fans as well as attract new ones. To date, there aren’t many brands hosting promotions on the platform and honestly, they should be. Platform Restriction Updates. Their view is one is enough.

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