Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 72

Brands Facebook Campaign Sports 72

Mindjumpers

MARCH 7, 2014

Most brands today are active on Facebook, Twitter and maybe Instagram. These young people are often media-savvy and like to be part of a community. So how do you, as a brand, get the most out of a Tumblr presence? So how do you, as a brand, get the most out of a Tumblr presence? And hashtags. Who’s good at this?

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Tumblr Guidelines Hashtag SEO 205

Ignite Social Media

FEBRUARY 1, 2018

Some might even say it’s a big game, or maybe The Big Game (if your brand isn’t legally in the clear to refer to the Super Bowl itself). Before the game started, Esurance tweeted that every use of their hashtag #EsuranceSweepstakes was considered an entry to win part of the million Dollars they handed out that day.

Social Media 106

Social Media Insurance Eventful Hashtag 106

The Realtime Report

JULY 16, 2014

With a minimum of 400 characters per post, social media users are encouraged to use the new “global community” to share their interests, feelings and passions — all while being paid to do so. Each post is called a bubble, hashtags are substituted with a plus sign (+), and users can tag others using an ampersand (&).

Social Networking 175

Social Networking Banking Study Notification 175

Ignite Social Media

AUGUST 23, 2016

The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. After all, if everyone seems to be having a conversation about the same topic, shouldn’t their brand be a part of it? Is this trend right for my brand? Who is your brand’s audience?

Trends 60

Trends Social Media Brands Hashtag 60

Firebelly

APRIL 19, 2016

Search for those tagging your brand in their photos or updates. 3) What should we do to build community on Instagram? A common thing we’ve seen negatively impact many brands is purchasing followers. Never forget the Instapurge of 2014 ! 6) What brands are doing a great job on Instagram? Happy gramming!

Instagram 100

Instagram Tips Marketing Hashtag 100

ProBlogger

SEPTEMBER 22, 2014

It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little. Numerous bloggers who I met back in 2010-11 as brand new bloggers are now full time bloggers and launching amazing projects. ProBlogger 2014 – You Were Awesome!

Eventful 47

Eventful Blogosphere Conference Blogger 47

The Realtime Report

MARCH 10, 2017

Tastemakers [influencers] + Community Remixing + the Unexpected = Viral Gold. Community remixing refers to fans on various media outlets that remix influencer content. If we were to unpack how this meme-able influencer embraced community remixing, it would look a lot like the inevitable shift from storytelling to storymaking.

Influencer 168

Influencer Remix Marketing Meme 168

Keyhole.co

DECEMBER 10, 2020

Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July! Also, hundreds of comments and angry DMs are flooding the brand’s social media notifications. Well, that actually happened on American Apparel’s Tumblr page in 2014. It even looks like fireworks for Independence Day.

Social Media 103

Social Media Tips Guidelines Sentiment 103

Mindjumpers

NOVEMBER 17, 2015

This very first post is written by Chinwe Obinwanne , Local Community Manager from Nigeria and part of the Mindjumpers Network. million users it had in 2014. Brands move in on the Nigerian social media. This campaign was a huge success because the brand keyed into our desire and love for humour.

Activities 0

Activities Social Media Hashtag Campaign 0

Convince & Convert

OCTOBER 10, 2013

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), Located in Sydney, Australia, the 1888 Hotel has taken a big chance by branding itself with the rapidly growing visual social media channel. Case and point – the world’s first “Instagram Hotel.”

Hotels 152

Hotels Review Instagram Travel 152

Hootsuite

JUNE 25, 2019

In this example from Hallmark UK and Ireland’s Instagram account, the entry rules and deadline are clearly stated, and an on-brand image of the prize ties it all together. Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. — Expedia (@Expedia) July 24, 2014.

Examples 111

Examples Social Media Instagram Hashtag 111

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Keyhole.co

JULY 25, 2023

Respect – For example, always seeking the consent of the people and communities whose stories you are telling, and doing so in an unbiased way. Start by identifying the specific roles and responsibilities needed, such as content creation, community management, analytics, and strategy.

Social Media 52

Social Media Strategy Campaign Hashtag 52

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

Campaign 156

Campaign Social Media Retail Discount 156

Keyhole.co

FEBRUARY 28, 2023

That’s why, over the past couple of years, memes have become a communication tool used by the entire internet collective. What we’ll talk about in this blog post is how you can use this ongoing trend to get people talking about your brand and ramp up your engagement rates. Without much ado, let’s dive right in.

Meme 52

Meme Engagement Strategy Wikipedia 52

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Embrace Community Marketing.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Convince & Convert

JANUARY 23, 2014

In an effort to raise awareness of the exhibits and collections at museums around the world, January 22, 2014 was dubbed #MuseumSelfie day. Photo courtesy of the #museumselfie hashtag on Twitter. Fans are featured showcasing their love for the brand and offer the company a great opportunity to celebrate its passionate customers.

Examples 163

Examples Social Media Content Film 163

Convince & Convert

JANUARY 20, 2015

users checking it once per day, it was the third-fastest growing platform in the US in 2014 and will get even bigger this year. Below you can see how our team mapped out engagement on all of a brand’s Instagram content, showing the engagement on those posts over time. Hashtag Creative Testing. Hashtag Frequency Testing.

Instagram 60

Instagram Hashtag How To Apparel 60

Socialmedia.biz

FEBRUARY 11, 2019

For example, a 2014 study found that when people correlate weather-related events, like rising temperatures, with climate change, they have a greater chance of perceiving risks and mobilizing prevention measures.

Social Media 88

Social Media Sentiment Analysis Study 88

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. This is the same strategy used by brands such as REI , Birchbox , and Fedex.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

DECEMBER 22, 2016

Any successful social media strategy includes sharpened social listening to know who you are and aren’t reaching within your industry—as well as what content you should be developing to best suit your community’s needs. For example, while creating our annual Hashtag Holidays campaign, we depended on the Twitter Listening Report.

Team 40

Team Report Twitter Content 40

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? In episode #69 of The Science of Social Media , we explore the many features that make LinkedIn such a powerful platform for brands and what marketers need to know going into 2018. Written content.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Sprout Social

AUGUST 15, 2016

Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. For example, once you get users following your brand on Instagram, you’ll want them to like your content so they see you more often. This creates more brand awareness and visibility for your content. Longer Videos on Instagram.

Features 40

Features Instagram Brands Notification 40

Later

JUNE 27, 2019

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Fleur has been a fan of the brand since 2014 and has shared her passion for their fragrances with her followers over the years: .

Small Business 56

Small Business Influencer Template Templates 56

Socialmedia.biz

OCTOBER 29, 2016

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. Some of the brands Neil has worked with include giants like Amazon, NBC, GM, HP and Viacom. Text-only updates can only convey so much and get so far. Read more).

Influencer 60

Influencer Social Media Resources HootSuite 60

Rebekah Radice

NOVEMBER 1, 2016

This video humanizes the brand through the eyes (and thoughts) of the team. Your brand has its own personality. And like people, brands are passionate about certain topics. Trying to decide what color to use in your new branding or which mascot you should choose? Create a Sense of Community. Data doesn’t lie.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Increase brand awareness with paid social.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Buffer Social

JULY 18, 2016

The 10 best Buffer tweets top tweets for your brand and others. After looking at the different types of Buffer tweets and also researching a variety of tweets from top brands, I found that there is no magic formula for virality, but there are elements to successful tweets. Buffer (@buffer) January 15, 2014. Key Tweet elements.

Curation 40

Curation Trends Study News 40

Buffer Social

JUNE 12, 2016

Use hashtags. There are other factors at play here, too, and many of them are areas that could ring true for marketers or brands. If you are a brand looking for more followers on social media, it’ll help to know what your followers are after. 55% follow because they like the brand. Here are the Big 10: .

Twitter 81

Twitter Strategy Instagram Facebook 81

Rebekah Radice

NOVEMBER 1, 2016

This video humanizes the brand through the eyes (and thoughts) of the team. Your brand has its own personality. And like people, brands are passionate about certain topics. Trying to decide what color to use in your new branding or which mascot you should choose? Create a Sense of Community. Data doesn’t lie.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Increase brand awareness with paid social.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Audiense

AUGUST 25, 2016

By the end of 2013 we started implementing a more robust social media strategy, which became fully fledged in 2014 alongside more test flights. We also had no way of organising or analysing our existing follower base and wider community. To see how it could help with your brand, click here to request a demo or set up a trial account.

Social Media 60

Social Media Energy Project Campaign 60

Audiense

AUGUST 25, 2016

By the end of 2013 we started implementing a more robust social media strategy, which became fully fledged in 2014 alongside more test flights. We also had no way of organising or analysing our existing follower base and wider community. To see how it could help with your brand, click here to request a demo or set up a trial account.

Social Media 60

Social Media Energy Project Campaign 60

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. Do consumers actually listen to brands? Do brands actually listen to consumers? Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. Business 2 Community ). VentureBeat ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Socially Sorted

MARCH 4, 2016

All you need to do is add your favourite accounts from Facebook, Instagram and Twitter … and your favourite hashtags, keywords and blogs too. Now you can search for top hashtags and find content! When WordSwag hit the attention of bloggers in 2014 it quickly became a household favourite. You can also search by hashtags.

Social Media 97

Social Media Content Template Templates 97

ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. . If not, you should. Sharing is Caring.

Content 54

Content Metadata How To URL 54