Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

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Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. The brand is a beloved global phenomenon. But what launched the brand into mainstream pop culture was its collaboration with Star Wars and Lucasfilm Ltd, starting in 1999. DC movies and LEGO? LEGO Death Star?

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Ignite Social Media

JULY 31, 2017

We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. of brand’s audience. The Past 10 Years in Social Media.

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Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Community managers with a background in writing find themselves having to learn advanced media buying optimization techniques. But now, it’s all different.

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Convince & Convert

JUNE 27, 2014

Tweetable Moments We want to humanize our brand as much as possible. ” Dana leveraged the conversations happening around the brand to create a campaign around the “love” idea. And of course, there is no shortage of natural food tips, recipes, and photos on Sprouts’ social feeds. Sheryl Sandberg.

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Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Timeliness: Recent posts will tend to appear higher in her feed than older posts.

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Twist Image

JANUARY 23, 2018

Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Here is the TL;DR synopsis: less content from brands and news publishers in your news feed, and more content from family and friends. So, it has to clean up the social community. Investors are a bit nervous, too.

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Waxing UnLyrical

OCTOBER 12, 2016

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). I didn’t want to only spend my days billing out client work, I needed something more creative to feed my soul and scale my business.

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Socialmedia.biz

FEBRUARY 11, 2019

For example, a 2014 study found that when people correlate weather-related events, like rising temperatures, with climate change, they have a greater chance of perceiving risks and mobilizing prevention measures.

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Hootsuite

JUNE 25, 2019

In this example from Hallmark UK and Ireland’s Instagram account, the entry rules and deadline are clearly stated, and an on-brand image of the prize ties it all together. This example from Montreal-based shoe brand asks participants to tag three friends, increasing the odds of additional tags. View this post on Instagram. ????

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Sprout Social

APRIL 11, 2017

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience? Community hashtags.

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Buffer Social

MAY 12, 2016

The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. What this means for brands. Brands are often the most affected by significant changes to social networks.

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Convince & Convert

NOVEMBER 8, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. His job has been to unify them, to put together a cohesive brand voice. Their 2014 for the Chevy Silverado, in answer to “Ford Tough,” is “Silverado Strong.” Listen Now.

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Sprout Social

AUGUST 15, 2016

Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. For mobile users, circles now appear above your regular Instagram feed. Here you can hide your stories from certain users’ feeds and select who can reply to you via direct message. Longer Videos on Instagram. Unlimited story additions.

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Social Media Strategery

JANUARY 20, 2014

As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. It’s become overwhelming. The social media arms race benefits no one.

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Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Sashagai Ruddock aka @flawsofcouture wears many hats.

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Social Media Marketing

APRIL 3, 2013

Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet. We're not alone out there.

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Convince & Convert

JANUARY 20, 2015

users checking it once per day, it was the third-fastest growing platform in the US in 2014 and will get even bigger this year. Below you can see how our team mapped out engagement on all of a brand’s Instagram content, showing the engagement on those posts over time. Time of day testing is really a two-part process.

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yMarketingMatters

FEBRUARY 10, 2014

It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Much has changed over the last year in social media, and it will continue to change in 2014.

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ProBlogger

JANUARY 16, 2014

Welcome to 2014, folks – a year we hope to bring you even more tips and advice to make your blog everything you want it to be! If you’re looking to increase the monetization of your blog, then quite a few brands and advertisers are interested in unique visitor numbers. Then you show up in their follower’s feeds, and so on.

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Later

JUNE 27, 2019

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Fleur has been a fan of the brand since 2014 and has shared her passion for their fragrances with her followers over the years: .

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Unmetric

SEPTEMBER 10, 2019

While Barack Obama, Katy Perry, and Justin Beiber run the show as the most-followed people on Twitter, we wanted to know which brands were most followed. Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. So what are brands offering to keep their audience engaged?

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Sprout Social

OCTOBER 13, 2022

Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. The right viral content can help brands gain mega fanbases. We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. Map out their digital journey with your brand.

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Sprout Social

JUNE 27, 2023

Brand manager. View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Bob Wolfley has worn many hats: Content creator.

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Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

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Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. That same year, Tumblr, Friend, Feed and Justin.tv The brands we work with are typically larger brands, so that’s the background from which we speak today.

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Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. So, I peeked at YouTube.

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Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

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The Social Media Hat

MAY 6, 2016

In fact, latest research puts this number at 122% more per ad unit than in 2014. These ads appear on the right-hand column of Facebook user pages and have evolved over the years to look similar to the ads that appear in the News Feed. News Feed ads. Companies are spending more than ever on Facebook advertising. Column ads.

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Buffer Social

NOVEMBER 8, 2023

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.  We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. It was (and is!) high-quality content, too.

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yMarketingMatters

MARCH 30, 2014

Showcase Pages: These are extensions or subpages of your Company Page dedicated to specific products and services, designed to allow companies with a diverse range of products or services to create pages for individual brands. This allows brands to target their marketing and build relationships within relevant communities.

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Buffer Social

NOVEMBER 23, 2022

But as a power user who joined in 2014 and never left, I can see the signs of the app’s resurgence. In addition to functioning in the traditional blog format, Tumblr also displays content as a stream, much like the news feeds of popular social networks. You’ll likely have to go in and fit in, not go against the grain.

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Sprout Social

OCTOBER 26, 2021

Social media recruiting through employee advocacy and referrals could allow companies to tap into brand new spheres of talent. Nine out of ten brands now use some manner of social media to source, attract and engage their new recruits. Ensure your online presence reflects your brand. After all, 72% of U.S.

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Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. Optimize your content for mobile Most people flip through social feeds on their phone (e.g., A single request can find its way onto thousands of feeds when people share it around.

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Buffer Social

JUNE 6, 2018

It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. This is linked to a perceived push by social media platforms to encourage brands to use advertising to boost their reach.

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Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? In episode #69 of The Science of Social Media , we explore the many features that make LinkedIn such a powerful platform for brands and what marketers need to know going into 2018. Written content.

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Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. There’s a way to get your Facebook update seen in more news feeds.

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