Convince & Convert

MAY 5, 2012

Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. Those are data points that are easily determined with web analytics and goal funnels, but are different for every company.

Metrics 145

Metrics Social Media Posterous Aggregator 145

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Twist Image

JANUARY 23, 2018

when people spend a lot of time passively consuming information--reading but not interacting with people--they report feeling worse afterward.researchers hypothesize that reading about others online might lead to negative social comparison--and perhaps even more so than offline, since people's posts are often more curated and flattering."

Facebook 68

Facebook Advertising Feed Feedly 68

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. — Marriott Hotels (@Marriott) December 19, 2014. Find Your Inspiration.

Travel 40

Travel Class Social Media Hotels 40

ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. While AuthorRank hasn’t officially been implemented by Google as a ranking factor, the idea behind it has already been implemented across digital marketing platforms universally.

Content 54

Content Metadata How To URL 54

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. Let’s dive into Gymshark’s marketing strategy. So, Gymshark’s marketing strategy makes use of these phrases as hashtags. This was in 2014, and it was just the start. Instagram: 6.7 million Facebook: 2 million YouTube: 503K Twitter: 368.7K

Strategy 52

Strategy Influencer Social Media Meme 52

Webbiquity SMM

DECEMBER 17, 2013

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics?

Tips 203

Tips Flipboard Content Screencast 203

Hootsuite

OCTOBER 27, 2021

The practice was then introduced to Instagram in 2014. This might be the case if your brand uses different names in different markets. These can include everything from curating content created by your followers to using Facebook analytics tools to know what your audience responds to. These links must be independent.

Badge 145

Badge Facebook Authentication HootSuite 145

Convince & Convert

DECEMBER 16, 2014

In fact, there were 730 million blog posts published in 2014 alone ! Later, you can dip into your Google Analytics account to see how each post is performing. The difference comes down to what I think of as “consistent curation.” Content is being created. This is especially important for evergreen content.

Social Media 166

Social Media Content Curation Patterns 166

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Unmetric

SEPTEMBER 27, 2019

Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. The brand added more than 29 million followers since 2014, a 37.4% The brand also takes inspiration from real-time events and major holidays to curate content that always win tons of engagement from its fans.

Brands 96

Brands Facebook Campaign Sports 96

Convince & Convert

AUGUST 11, 2015

As I’ve written about in the past, the “ album era ” for blogs went away when competition increased and Google Reader was overtaken by Twitter as a curation mechanism. Content Marketers continue to struggle with production and execution of high quality content. See Your Content Marketing Future.

How To 60

How To Software B2B Cost 60

Unmetric

SEPTEMBER 27, 2019

Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. The brand added more than 29 million followers since 2014, a 37.4% The brand also takes inspiration from real-time events and major holidays to curate content that always win tons of engagement from its fans.

Brands 72

Brands Facebook Campaign Sports 72

agora pulse

OCTOBER 20, 2016

A lot of time, effort and yes, money is behind all of these pieces of marketing content. It is an easy jump to make then that these businesses, which are spending money on content creation , will have no problem spending money on tools if that saves them (more) time and will make them more efficient in their marketing efforts?

Publishing 60

Publishing Case Study Facebook Study 60

Convince & Convert

DECEMBER 30, 2014

We published 372 posts here at Convince & Convert in 2014, and these are the 14 most popular. When we started this analysis, we figured there would be some killer posts, but it’s amazing how neatly these correlate to the big digital marketing trends of the past year. 6 Content Marketing Takeaways from 30 Day of LinkedIn Publishing.

Marketing 147

Marketing Analysis SEO Case Study 147

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. You can track this in Google Analytics.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Keyhole.co

FEBRUARY 28, 2023

Before we get down to the specifics and show you how you can use memes and emojis the right way in your marketing, we need to make sure you understand what each of these terms mean. Now, you might wonder, what do “inside jokes” have to do with you as a marketer, and exactly how can you use memes to boost your brand?

Meme 52

Meme Engagement Strategy Wikipedia 52

Writtent Blog

AUGUST 3, 2016

2 Use Influencer Marketing. #3 Use Influencer Marketing. David Leonhardt is President of The Happy Guy Marketing. He’s an internet marketing expert and all-around marketing geek. We’ve list all the responses below: 62 Actionable SEO Techniques: #1 Write Quality Content. #2 3 Interview Influencers. #4

SEO 0

SEO Google Sites Engineering 0

Writtent Blog

JULY 6, 2016

Check out this list of blogging stats we curated for you. Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity.

Strategy 83

Strategy Hubspot B2B Blogger 83