Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. People don’t engage with brands; they engage with a purpose. People don’t engage with brands.

Mobile 225

Mobile comScore Insurance Sites 225

Buffer Social

SEPTEMBER 28, 2023

As Chenell's experience shows, sometimes the best strategies are the ones you stumble upon. Prioritizing building an authentic brand to gather audience loyalty A major part of Chenell’s rapid growth can be connected to the authenticity and humanness of her brand online.

Template 83

Template Templates Authentication Newsletter 83

Convince & Convert

FEBRUARY 5, 2016

It’s not something you do once to kick the tires of a new call-to-action page, either—it’s a critical best practice that should be part of your strategy on an ongoing basis. What day of the week will your readers engage most with your content? When you find times that get consistent rises in engagement, hold onto them.

Types 60

Types Strategy Content Trends 60

Convince & Convert

OCTOBER 21, 2014

percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. Don’t be the last brand to go digital, or you’ll be fighting against Gen Z’s established loyalties to other brands.

YouTube 157

YouTube Tips Authentication Loyalty 157

Mindjumpers

MARCH 7, 2013

Strive to focus these objectives towards the core objectives for the company – e.g. sell more products, increase loyalty etc. The number of fans and engagement are not business objectives; they can merely be tools to leverage business objectives. Localization is pointed out to be one of the biggest trends in 2013. Localization.

How To 249

How To System Skills Loyalty 249

Keyhole.co

JULY 3, 2023

By doing so, you’ll be able to connect with your audience on a deeper level and build brand awareness and loyalty. Engagement: The heartbeat of social media success Social media is all about engagement , and following trends is one of the best ways to encourage that engagement. 3 Brands riding the trend wave 1.

Trends 52

Trends Social Media How To Hashtag 52

Convince & Convert

NOVEMBER 19, 2013

Call it Agile, Marketing in the Moment, Engagement Marketing…. Brand advocacy boils down to having simple tools like our Social Advocator , providing content with guardrails, and making sure you don’t mandate employees or fans (through loyalty program requirements) to share. 2013 Social Media Trends from Zena Weist.

Trends 167

Trends Marketing Case Study Loyalty 167

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. One study found that if you want higher engagement, 2 to 5 minutes was the range to aim for.

Video 125

Video Social Media Study Instagram 125

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The management expertise is all centered within Nissan – people like Erich who run the overall strategy and make decisions. ” Instead, they look at engagement levels. Is Nissan building brand loyalty ? Listen Now.

Loyalty 139

Loyalty Nielsen Social Media Case Study 139

Waxing UnLyrical

NOVEMBER 30, 2016

After all, people show loyalty to other people – not to faceless corporations. In fact, studies have shown that positive emotions towards a brand have a far greater impact on customer loyalty than any other judgment based on the attributes of a product or service. Who’s doing it right? Personality.

Brands 100

Brands Loyalty Authentication Statistics 100

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. By crossing the bridge from followers to community, brands can see a much deeper sense of loyalty from their audience. View this post on Instagram. View this post on Instagram.

Communities 78

Communities Instagram UGC How To 78

Convince & Convert

APRIL 9, 2013

We call it “open business” Spanning multiple platforms and social channels, customers are now immersed and engaged in a constant conversation about the products and brands they love. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands.

Authentication 147

Authentication Loyalty Buy Study 147

Buffer Social

MAY 30, 2023

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. Sixty-three percent of marketers say trendy videos related to news stories and powerful cultural moments generate the most engagement.

Video 76

Video Film Meme Trends 76

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. By crossing the bridge from followers to community, brands can see a much deeper sense of loyalty from their audience. View this post on Instagram. View this post on Instagram.

Communities 60

Communities Instagram UGC How To 60

Buffer Social

JUNE 18, 2018

It’s at the heart of their social media strategy too. Two and a half years ago we were just brewing coffee at the farmers’ market, and we learned early on that social media was a huge part of our strategy to grow our business. Part of our strategy with growing was just producing really good content. ” – Justin.

Communities 95

Communities Company Social Media Case Study 95

Buffer Social

JULY 6, 2017

Mistakes that have cost us reach and engagement, maybe even fans and customers. Posting less 3X our reach and engagement. When we posted less (once or twice per day) to our Facebook Page, our reach and engagement increased by three-fold. Tailored content for each platform increases reach and engagement.

Social Media 112

Social Media Curation UGC Instagram 112

Twist Image

FEBRUARY 21, 2013

It's not a zero-sum game and it's not an all-encompassing strategy. That being said, don't kid yourself into thinking that this content marketing strategy alone will reap the same rewards that traditional advertising has done in helping a message reach a much broader audience with a significantly higher level of repetition.

Content 107

Content YouTube Loyalty Retail 107

Writtent Blog

APRIL 30, 2013

If your content marketing strategy consists of rewriting your competitor’s articles, it won’t offer much benefit. If no one is reading, Tweeting, or commenting on your articles, there’s a good sign it’s not especially engaging. It Will Devastate Engagement. You Won’t Improve Loyalty. Originality. Few Social Signals.

Reputation 87

Reputation Meme Case Study Engineering 87

Convince & Convert

JUNE 25, 2014

It’s important to understand that your SMS campaign will likely impact many parts of your organization, so communicating your goals and strategy clearly throughout the organization is critical. Build An Ark Just like your 8 steps to a social media strategy , no one person can manage the entire SMS strategy.

SMS 166

SMS Campaign Mobile Marketing 166

Twist Image

APRIL 19, 2013

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Between 2010 and 2013 (or so), we saw things slow slightly.

Mobile 105

Mobile Trends Compete Loyalty 105

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Sungard’s strategy worked.

Campaign 60

Campaign List Tips Embedding 60

Later

AUGUST 21, 2020

Supporting a cause on social media helps humanize your brand and increase brand loyalty. Want to learn more about Brew Dr.’s strategy and how they plan social content? These super-shareable posts can help increase your brand’s reach and engagement. A post shared by MeUndies (@meundies) on Mar 2, 2020 at 11:29am PST.

Instagram 104

Instagram Brands Communities Loyalty 104

Later

SEPTEMBER 22, 2019

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! This is a win-win, as not only is your audience connecting with your content, but the Instagram algorithm could recognize this extra engagement and boost your post! . View this post on Instagram.

Instagram 81

Instagram UGC Curation Apple 81

Sprout Social

NOVEMBER 15, 2016

In fact, social media’s influence runs deeper than customer engagement. Developing a Social Media Strategy. Creating a social media strategy can be daunting. A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Social Media Marketing

DECEMBER 18, 2012

So that ability to claim "community" as a defensible strategy for Instagram is showing some cracks. To provide context, we envision a future where both users and brands alike may promote their photos & accounts to increase engagement and to build a more meaningful following. Amazon is the best example of this.

Instagram 168

Instagram Flickr Privacy Policies 168

Buzz Marketing for Technology

NOVEMBER 8, 2013

It can make all the difference in customer engagement and loyalty on one level. Because of these challenges, we often see brands looking to digital marketing to move the engagement and revenue needles in the right direction. 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real.

Strategy 268

Strategy Marketing Mobile Loyalty 268

Buffer Social

AUGUST 18, 2016

When it comes to the marketing channels that drive attendance, hype, and engagement, social media is right near the top. To discover which types of posts event-goers engage with most, our team at Eventbrite looked at over 25 million social media event posts to see just how people tweet, snap, and share about events online.

Eventful 40

Eventful Social Media Data How To 40

Postcron

NOVEMBER 8, 2013

From JULY/2013 you can use your Postcron account to manage your Google Plus pages (in addition to Facebook pages, Facebook groups and events, Twitter accounts, LinkedIn accounts, Instagram accounts and Pinterest boards). Each of these was created to benefit and optimize your marketing strategy and take your brand even further.

Google 52

Google Social Networking Engineering Communities 52

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. A better experience leads to higher loyalty. Sync Your Channels.

Data 219

Data Loyalty Mobile Hotels 219

Webbiquity SMM

OCTOBER 8, 2013

What are the best strategies for promoting social content (and which bad ideas should be avoided)? Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. Social Media Marketing Guides, Strategies and Tactics.

Social Media 207

Social Media ROI B2B Marketing 207

Convince & Convert

APRIL 16, 2014

Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities. 3) Make Yourself Useful Want to make your visual content more engaging to your consumers?

Strategy 160

Strategy Tips Case Study Instagram 160

Buzz Marketing for Technology

FEBRUARY 12, 2014

At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers. For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers.

Apparel 236

Apparel iPad Mobile Loyalty 236

ProBlogger

MARCH 4, 2013

If you want to see your blog grow in leaps and bounds in 2013, you’ve got to pay attention to Pinterest. Strategies for using your Pinterest account. 16 Strategies for using your Pinterest account. It will build loyalty to your brand and help readers identify more strongly with your business. Ask them to.

WordPress 55

WordPress URL Resources Price 55

Webbiquity SMM

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. Social media…to engage or to advertise?

Statistics 214

Statistics Social Media B2B SEO 214

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Early in my online career I did a lot of website strategy and online advertising.

Social Media 121

Social Media Consultant Social CRM eBook 121

ProBlogger

APRIL 23, 2013

I’ve updated them to make them as relevant as I can for 2013. Loyalty and Trust Convert. While a ‘get people in the door’ strategy might seem to grate a little with my ‘Relevancy’ tip above – the key is to get people in the door in a relevant way. Don’t Hype – Put Your Readers First.

Review 56

Review Buy Widget Discount 56