The Realtime Report

DECEMBER 4, 2013

In honor of designated drivers this holiday season, Budweiser UK has assembled a knitting device, the KnitBot, to craft one holiday sweater each time the hashtag #jumpers4des is mentioned on Twitter. Budweiser UK (@BudweiserUK) December 2, 2013. Eniola Aluko (@EniAlu) November 26, 2013. The ugly holiday sweater trend lives on.

Twitter 142

Twitter Hotels Campaign Hashtag 142

Convince & Convert

MAY 29, 2014

The account was created in June of 2013 and features a range of confiscated items, from guns, to grenades, drugs and martial arts weapons. The goal of the account is to engage with travelers and use photos to reinforce items on the prohibited list. The My TSA Mobile App helps to answer those questions and more.

Instagram 156

Instagram Case Study Travel iPhone 156

The Realtime Report

DECEMBER 31, 2012

While Adidas had presence on all official signage, Nike stole the show by outfitting hundreds of individual athletes, and using relevant messaging through commercials and the #findyourgreatness Twitter hashtag. Still, Wion offers some great lessons for engaging on social media – even when things “don’t go as intended.”

Case Study 194

Case Study Study Social Media Film 194

Ignite Social Media

MAY 1, 2017

Supposedly, user confusion over liking vs. saving pins prompted the change but brands may see a drop off in Pin engagement as a result. For starters, disclosures must be clearly visible in the mobile feed without requiring the user to click “read more.” FTC Issues Warning to Instagram Celebs. Twitter Is Finally Growing Again, Sort Of.

Instagram 104

Instagram Twitter Engineering Influencer 104

Webbiquity SMM

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones.

Team 160

Team Marketing B2B Eventful 160

Ignite Social Media

NOVEMBER 9, 2016

The social component generates user-generated content around the #OptOutside hashtag and gets their fan base mobilized spreading a branded message on their behalf. A trivia component helped keep the audience engaged as the campaign progressed. They aren’t telling people to spend the day Netflix and chillin’ for a reason.

Campaign 156

Campaign Social Media Retail Discount 156

The Social Media Hat

JULY 7, 2016

The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015. In a study of 100 top brands, engagement per post has grown at a rate of 53% year-over-year. You can create the images on Desktop or Mobile, as well as use pictures you've taken. Tweet this!

Instagram 161

Instagram How To Mobile Notification 161

Convince & Convert

MARCH 29, 2013

Instead of using the tired hashtag to signal boost the people and brands who have impressed him in the past week, Chuck Kent, @creativeoncall , is creating content and boosting signals all in one. ” Social Media Stat of the Week: Engagement with Social Media Falls from 2010 to 2013. ” Holy Social! That’s right.

Klout 129

Klout Curation Social Media Analytics 129

Buffer Social

JULY 6, 2017

Mistakes that have cost us reach and engagement, maybe even fans and customers. Posting less 3X our reach and engagement. When we posted less (once or twice per day) to our Facebook Page, our reach and engagement increased by three-fold. Tailored content for each platform increases reach and engagement.

Social Media 112

Social Media Curation UGC Instagram 112

Myrland Marketing

JANUARY 28, 2014

Mobile is a different story. Use Conference Hashtags When Attending or Presenting At Conferences. A hashtag is simply placing a hash mark, #, known to many as the pound sign, in front of a word, which then causes this word to become a link that anyone can click on to find all words with that same hashtag. Use Visuals.

Twitter 84

Twitter Tips Tweetdeck HootSuite 84

Hootsuite

JUNE 23, 2020

Instagram hashtags can make or break your Instagram strategy. To use hashtags for Instagram effectively, you need to understand exactly how they work, and put some thought into a strategy. Everything you need to know about Instagram hashtags in 2020. What are Instagram hashtags? Hashtags are clickable.

Hashtag 145

Hashtag Instagram How To HootSuite 145

Hootsuite

APRIL 6, 2023

The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr. But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Webbiquity SMM

FEBRUARY 10, 2015

What type of posts generate the most engagement on Facebook? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. VentureBeat ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Unmetric

SEPTEMBER 10, 2019

Brands leverage Twitter for a whole bunch of reasons, from customer service, to product updates to engaging in industry-related conversations, it is the go-to network to increase brand visibility. So what are brands offering to keep their audience engaged? Samsung Mobile – 12.1 Samsung Mobile (@SamsungMobile) August 7, 2019.

Brands 123

Brands Twitter Fashion Ensembli 123

Buffer Social

SEPTEMBER 24, 2018

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. The first step to a successful Instagram marketing strategy is creating content for your Instagram feed that your audience wants to see and engage with. Hailley : Here’s the catch.

LinkedIn 60

LinkedIn News Social Media Brands 60

Buffer Social

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. According to data collected by Statista , more than 50% of digital videos are now viewed on mobile in vertical format. And it has been showing a general upward trend since 2013. Thanks for listening!

Trends 111

Trends Social Media Data Authentication 111

Webbiquity SMM

NOVEMBER 12, 2013

How do marketers separate hype from reality in mobile? Less than half view social media as important for supplier/partner engagement. ( Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Another source puts the share of B2B marketers using blogs at 39% in 2013, down from 48% in 2012.

Statistics 226

Statistics Social Media B2B Journal 226

Sprout Social

SEPTEMBER 22, 2016

Whether it’s Tweets, impressions, engagements or clicks, there are several metrics that give you additional insights into how well you’re resonating with your audience. For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. Engagements.

Data 40

Data Twitter How To Analytics 40

Buffer Social

AUGUST 11, 2016

By the end of this article we hope you’ll have everything you need to begin creating engaging videos today! YouTube does all this with just mobile traffic! higher and engagement 1.9x Viewers tend to engage more with content that looks and feels native ( source ). Why Video Marketing Is So Valuable.

Video 40

Video Twitter Content Facebook 40

Socialmedia.biz

OCTOBER 29, 2016

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. In 2013, Facebook became the largest photo sharing website, with its users uploading 350 million photos every day. With over 4.75 Get specific. Read more).

Influencer 60

Influencer Social Media Resources HootSuite 60

Social Media Marketing

JULY 31, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 166

Social Media Embedding CoTweet CoTweet 166

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

Hashtag 145

Hashtag Activities Social Media Retail 145

Sprout Social

NOVEMBER 23, 2016

With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. Social media posts with images see 650% more engagement than text-only posts. — Samsung Mobile (@SamsungMobile) August 31, 2016. It’s not enough to just post static images.

Social Media 40

Social Media Content Meme Geotagging 40

Socialmedia.biz

FEBRUARY 8, 2019

Following the acquittal of George Zimmerman for fatally shooting 17-year-old Trayvon Martin in 2013, activists and members of the American black community took to the streets in protest, in addition to using #BlackLivesMatter as an outlet to air their frustration on social media.

Mobile 92

Mobile Social Media Posterous Hashtag 92

Webbiquity SMM

APRIL 8, 2014

notes that “a post by a brand’s Facebook page could expect to reach 16% of its fans” up until the fall of 2013; but “after the algorithm change that figure seems to be 2.5%!” After detailing other new features, she notes that the key to increasing Facebook visibility is to create content users find engaging.

Facebook 223

Facebook Marketing B2B Advertising 223

Later

NOVEMBER 4, 2018

Back in June 2013, when videos were first introduced on Instagram , they were limited to 15 seconds and had to be shot in-app on your mobile device. . According to a report from eMarketer , while photos generally outperform videos in terms of engagement, engagement numbers for videos are growing at a faster rate than photos.

Instagram 76

Instagram Video Analytics Feed 76

Writtent Blog

MAY 5, 2021

4/660, 19 March 2013, para. Many types of institutional investors engage in repo transactions, including mutual funds and hedge funds.[5] using this years hashtag #SLRelay14 ( relay for life youth participation agreement ). Can a customer have a device payment agreement without an active Verizon Wireless mobile number?

CPA 40

CPA Insurance Construction Training 40

Kikolani

SEPTEMBER 17, 2013

If they’re reading your email on phone and it’s not optimized for mobile, studies show they’re most likely to just delete it. Even if it is optimized for mobile, I know that I use my phone to quickly delete most marketing messages, even when I sign up for them. — Brian Honigman (@BrianHonigman) August 19, 2013.

Tips 168

Tips Influencer Blogger LinkedIn 168