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One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. Does this place other retailers at a disadvantage?

Retail 173
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The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

Convince & Convert

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends. Listen Now.

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This Week in Social Media – 5/8/2013

Social Media Marketing

For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013. retailer Target is teaming up with Facebook for Cartwheel , part of a digital savings program that gives consumers a chance to select and share deals in an effort to drive more foot traffic to stores. But is there a downside to it?

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Make data your best friend. Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5

Retail 217
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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure.

Retail 202
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9 Creepily Effective Content Marketing Tricks for Halloween 2013

Writtent Blog

Depending on your audience, you can be as fantastic or data-driven as you like. When you think of clothing retailer Land’s End , what comes to mind? Whether or not your brand will directly benefit from the $7 billion in retail sales that occur around Halloween, you can certainly benefit from the attention that surrounds the holiday.

Content 109
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Study Finds Advertisers Get a Boost from “Media Multitasking”

The Realtime Report

The study sought to determine how the volume of program-related online chatter is related to online shopping behavior at the retailers which advertised during the programs. The study examined data from more than 1,600 ad instances for five retailers that advertised on 83 programs during the fall 2013 television season.

Study 79