Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Leveraging real-time data during a crisis. Take Waze for example.

Data 230

Data Sysomos Sentiment Analytics 230

Social Media Marketing

JUNE 12, 2013

Google Maps get more social, the role of social and television, where traditional media is heading, Facebook gets all #cool, Twitter opens analytics to all, making progress on social metrics, the NSA''s use of big data and more - it''s This Week in Social Media. In the first quarter of 2013, email grew by 11.6% Think email is dead?

Social Media 130

Social Media Metadata Flipboard Metrics 130

Social Media Marketing

JUNE 5, 2013

Last week, we shared the 2013 Internet Trends deck from Mary Meeker; this week, The Atlantic takes a look a the 11 most fascinating charts from her presentation. India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Webbiquity SMM

DECEMBER 11, 2013

”) and five guidelines (among them, “Review Your Data to Develop Great Content”). 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Content marketing: What is more important than strategy? by GO Marketing. This was post #3 of Content Marketing Week on Webbiquity. #1:

Strategy 226

Strategy Content Marketing BuzzStream 226

Small Business Mavericks

JULY 9, 2013

Recently, they published the 2013 ranking factors survey results. SEOs seem to think that future rankings may be determined by higher importance on social signals, authorship, and structured data. The Moz ranking factors survey is one of the most looked forward to surveys in the industry.

Domain Name 105

Domain Name Survey SEO Small Business 105

Social Media Marketing

MAY 15, 2013

Global platform growth, the expanding role of video, social network acquisition rumors, data plays by two of the majors, chefs behaving badly and more - it''s This Week in Social Media. of internet users in 2013 to 54.7% It''s official: Twitter is now a data company. Industry News A survey of 1,200 people in the U.S.,

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Convince & Convert

DECEMBER 20, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends. Listen Now.

Social Media 145

Social Media Collaboration Class Retail 145

Social Media Marketing

JULY 18, 2013

Dissatisfied with the amount of data being consumed by the new messaging app, Unicom, a Chinese telco will be launching a WeChat subscription plan on August 8. Metrics/Measurement/Big Data Sponsorships are still a growing percentage of budgets growing anywhere from 3-6% in 2013 and comprising 14% of marketing budgets.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Social Media Marketing

MAY 8, 2013

For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013. As Facebook integrates the web, mobile and even offline experience, the mountain of data on which it sits is mind-boggling and risky. Measurement/Big Data Data can (and should) fuel storytelling. Here''s how.

Social Media 160

Social Media Automotive Klout Flipboard 160

Bill Hartzer

NOVEMBER 27, 2013

It’s the day before Thanksgiving, November 27, 2013, and that’s got me thinking: as an SEO in 2013, what should we be thankful for? They’re just things that I really think we, as SEOs in 2013, should be thankful for. Lots of good data that seems to be accurate most of the time. Google Drive. Writers.

SEO 127

SEO Engineering Fashion Sites 127

Bill Hartzer

SEPTEMBER 23, 2013

Google no longer is passing keyword referral data through to websites. Website owners will no longer receive keyword referral data from Google (organic search). According to Not Provided Count , the “not provided” count is estimated at going up to 100 percent in December 2013. For all users. What does this mean?

Data 167

Data Google URL Engineering 167

Adam Cohen

JANUARY 13, 2015

Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data. These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. This represents 31% of all seniors.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data. These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. This represents 31% of all seniors.

Data 100

Data Flickr Statistics Survey 100

Net-Savvy Executive

APRIL 15, 2014

Today''s announcement that Twitter is buying Gnip raises big questions about the market for social media data. While it''s too early to know how things will fall out, the deal changes the shape of the playing field for everyone involved—publishers, data resellers, software developers, and corporate customers.

Trendrr 81

Trendrr Data Twitter Analysis 81

Social Media Marketing

APRIL 3, 2013

Big Data / Measurement Big Data and its use in real world scenarios: Google has been able to capture search data and accurately predict the flu season over the last six years. Big Data is not a cure-all. The CMO Council has a new report out: Big Data's Biggest Role, Aligning the CMO & CIO.

Social Media 160

Social Media Flipboard Storify Reddit 160

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry.

Social Media 167

Social Media Flipboard Press Release Trends 167

Social Media Marketing

AUGUST 8, 2013

Metrics / Measurement / Big Data Facebook ads are undervalued by the last-click attribution model ; it''s likely that Facebook ads see better interaction earlier in the purchase funnel, which is confirmed by the Google white paper on the Customer Journey to Purchase What data are marketers interested in?

Social Media 167

Social Media Nielsen Press Release News 167

Ignite Social Media

JULY 24, 2023

With your own content, it can also be insightful to look at click data. Getting all the data on competitors can be tricky and it’s one of the reasons brands turn to social media agencies with experience doing exactly that. After implementing a massive newsfeed algorithm change in late 2013 , that rate was cut to about 2–5% or less.

Social Media 148

Social Media Analysis How To Syndication 148

Jon Loomer

DECEMBER 11, 2022

Here’s a graphic showing that increase from 2013. We’re missing the fourth quarter, of course, but it will be interesting to see that data when it comes up. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Year-Over-Year Comparison. What This Means.

CPM 196

CPM Facebook Sample Samples 196

Social Media Marketing

JULY 24, 2013

Metrics/Measurement/Big Data The CIPR Social Media Panel have issued new guidance on social media monitoring. Similarly, B2B decision makers use different social networks for different purposes.

Social Media 162

Social Media Flipboard Journal comScore 162

Twist Image

MAY 16, 2013

Data, research and strategy has slowly crept into the creative department and now the work is much more than a thirty-second spot or a contest. Technology and all of the media permutations that it has created has brought us to this interesting moment in time when clients aren''t looking just for ads, but rather business transformation.

Advertising 111

Advertising Research Data Survey 111

Twist Image

JULY 3, 2013

For the past little while, I have watched - in astonishment - the amount of times a senior marketing professional (both from the agency and brand side) have spouted off about the opportunity of big data in this brave new world. As they continue to speak, it becomes abundantly clearer that they probably don''t even know what big data is.

Data 108

Data Loyalty Research Advertising 108

Social Media Marketing

APRIL 23, 2013

The full set of data tables are available directly from Ipsos under the "Detailed Tables" link. Google has launched Inactive Account Manager to allow users to determine what to do with their data after they die. comes in as about average (44%). Other platforms have not yet implemented such a plan.

Social Media 165

Social Media Tumblr Authentication comScore 165

Writtent Blog

OCTOBER 15, 2013

Depending on your audience, you can be as fantastic or data-driven as you like. The post 9 Creepily Effective Content Marketing Tricks for Halloween 2013 appeared first on Writtent.com: Internet Marketing Blog. How are you planning to integrate Halloween marketing concepts into your content marketing strategy? Company News'

Content 109

Content Marketing Upcoming Retail 109

Ari Herzog

JANUARY 19, 2015

I invite you to rewind to December 2012, December 2013, and December 2014 and observe how my tweeting evolved… These tweets are from December 2012. These tweets are from December 2013. These tweets are from December 2014.

Data 70

Data Twitter Metrics Examples 70

Mindjumpers

JUNE 12, 2013

Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). Companies Are Data-Rich and Insight-Poor [Report]. What do you think? . >

Report 244

Report Nielsen Overview Compete 244

Buzz Marketing for Technology

MAY 28, 2014

We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes. This is a tough hit for marketing executives as they realize how much money they’re actually spending on media to create prospects—$40 billion+ on digital advertising alone in 2013, according to the IAB.

Syndication 254

Syndication Marketing ROI System 254

Proactive Report

NOVEMBER 29, 2013

Deirdre Breakenridge, Adjunct Professor at NYU and CEO of Pure Performance Communications, was part of the panel on PR and Big Data at the PRSA conference in Philadelphia in October 2013. Why is big data so important for the future of PR? Clients and the C-suite want actionable insights, not mountains of unevaluated data.

Data 61

Data Analytics Statistics Conference 61

SocMed Sean

SEPTEMBER 4, 2013

Nicholson (@SocMedSean) August 12, 2013 the response was a great conversation with several folks who are passionate about the topic. To better understand how others felt about the topic, I posed a question on Twitter: Should #healthcare professionals tweet & post? I’d love to hear what YOU think [link] — Sean R.

Health Care 270

Health Care Privacy Insurance Training 270

The Realtime Report

APRIL 17, 2014

New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. Comparing the data to 2013, SocialBakers found that the top 10 airlines (listed above) in 2014 are answering more questions than the top ten last year.

Airlines 178

Airlines Twitter Statistics Industry 178

Adam Sherk

FEBRUARY 10, 2014

To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Similar Findings from a Larger Data Set. You can get all of the data here: Hey BuzzFeed, Search Traffic is Doing Just Fine.

Publishing 198

Publishing Hitwise Social Media Analysis 198

Social Media Marketing

JUNE 19, 2013

Credit: Tom Fishburne Metrics/Measurement/Big Data In case you missed it last week, the Social Media Measurement Standards Coalition has developed a set of standards supported by a number of industry organizations. A reminder on the benefit of businesses acting more human on Facebook. The standards are open for comment through July 31.

Social Media 137

Social Media Yahoo Flipboard Flickr 137

Mindjumpers

DECEMBER 20, 2013

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. In 2013 we’ve seen a huge growth in visual platforms; Instagram, Vine, Snapchat, Tumblr, Buzzfeed and especially Pinterest have all gained millions of followers. Real time is king.

Social Media 269

Social Media Tumblr Smart Phone Mobile 269

Buzz Marketing for Technology

OCTOBER 18, 2013

Make data your best friend. Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. That kind of data is more apt to deliver real insights into who their audience is, what types of content and information they want, and where they are making those purchases. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Waxing UnLyrical

APRIL 8, 2013

Sandra Fathi (@sandrafathi) April 2, 2013. John Trader (@John_Trader1) April 2, 2013. Eric Wittlake (@wittlake) April 2, 2013. Usually this approach leads to … #measurepr — Sandra Fathi (@sandrafathi) April 2, 2013. Rob Clark (@theelusivefish) April 2, 2013. Rob Clark (@theelusivefish) April 2, 2013.

B2B 207

B2B Consultant Flickr ROI 207

The Realtime Report

APRIL 9, 2014

” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat. Social Media Statistics comScore Data Mine desktop mobile mobile social networking social networking statistics' Are advertising dollars following this shift?

Social Networking 178

Social Networking Mobile comScore Tumblr 178

Buzz Marketing for Technology

MAY 15, 2013

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. One word: data. Data is crucial to online retail. And who should lead the charge?

Retail 202

Retail Analysis Analytics Data 202