Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Holy Social!

Curation 139

Curation Web 2.0 Case Study Social Media 139

Your Escape From 9 to 5

APRIL 15, 2022

How can you maximize social media and SEO (search engine optimization) to turn clicks into profits? Let’s briefly explore the social media and SEO connectivity, with Google’s power to influence information generation in the background. Is social media management still relevant? Social is the New SEO.

SEO 74

SEO Social Media Engineering Social Media Management 74

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories.

Social Media 121

Social Media Brands Content Real Estate 121

Writtent Blog

SEPTEMBER 20, 2013

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Or as Marketo’s Maggie Jones who attended Content Marketing World 2013 puts it “1.

Content 72

Content BuzzStream Marketing Sports 72

Buffer Social

JULY 6, 2017

But, despite building a product that helps people succeed on social media , we have committed a good number of social media mistakes ourselves. Let’s get started… Learn from These 10 Social Media Mistakes We’ve Made. Being on all social media platforms.

Social Media 112

Social Media Curation UGC Instagram 112

Buffer Social

JANUARY 12, 2018

If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. They will make social media marketing on the go super easy and smooth for you. 6 social network integrations. With the free Buffer account, you can connect up to three social profiles.

Mobile 95

Mobile Social Media Tips Marketing 95

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Socialmedia.biz

JULY 9, 2018

Thanks to the digital revolution, social media has now permeated every aspect of small, medium, and large businesses, especially with 52% of consumers acknowledging that platforms like Facebook influence their online/offline purchasing decisions. What is a Social Media Policy?

Policies 70

Policies Social Media How To Privacy 70

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Influencer 100

Influencer Campaign Marketing Fashion 100

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? I don’t think so.

Organization 108

Organization Flipboard Social Media Company 108

Writtent Blog

FEBRUARY 7, 2014

2011 was the year of social media. 2012 was the year companies began to realize the value of content marketing. That was when these seemingly disparate marketing practices began to convene. We’ve compiled some of the latest research-based reasons why blogging and social media go together are a match made in heaven.

Social Media 93

Social Media Metrics SEO Yahoo 93

Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. The purpose here is to identify the pieces we see as integral parts in developing the Social Newsroom and incorporating it into a brand’s social media strategy.

Trends 178

Trends Sports News Social Media 178

Myrland Marketing

DECEMBER 10, 2012

I’m in the midst of researching and gathering posts that deal with predictions for 2013 in all areas of marketing and communication. As you might guess, the ones that are written about the most have to do with digital and social media. ” Indeed, Olof! Exploration is a necessity.

Social Media 75

Social Media Foursquare Flickr Curation 75

Convince & Convert

OCTOBER 17, 2013

Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. Turning to social media and Pinterest especially seems strategic as a forum for taking their support to the next level while raising awareness for Look Good Feel Better. The tricky part?

Campaign 131

Campaign Forums Curation Social Media 131

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Why: Social media strategist and author of SMART News: how to write press releases for the digital age Sally Falkow joined us for this month’s (December 3) #measurePR chat.

Storify 216

Storify Press Release Case Study Hashtag 216

ProBlogger

JANUARY 6, 2013

Welcome to the 2013 edition of Bloggers To Watch. My work has changed a lot over the past year – I’ve been focused a lot on the Australian blogger community, and on curators – so this post is very centered on those communities. I love that she was experimenting with visual curation before such a term existed.

Blogger 55

Blogger Twine Fashion Project 55

Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. What is short-form video content?

Video 76

Video Film Meme Trends 76

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases.

Travel 40

Travel Class Social Media Hotels 40

Convince & Convert

MARCH 29, 2013

In order to more fairly rank celebrities who do not have a strong social media presence, Klout has incorporated news sources to corroborate the metrics they pull. Klout is not meant to be one more platform that users have to curate, and that is something Klout will always strive to avoid. ” Holy Social!

Klout 129

Klout Curation Social Media Analytics 129

Myrland Marketing

FEBRUARY 28, 2014

. “Wow, I cannot wait to let every 26-year-old jobseeker mine my top-tier marketing connections to help them land a job.” Don’t ever reach out to senior practitioners again and assume their carefully curated list of connections is available to you, just because you want to build your network.” Send to Kindle.

Social Media 81

Social Media Privacy Banking LinkedIn 81

Kikolani

DECEMBER 7, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts.

Mashup 122

Mashup Resources Remix Google Reader 122

Writtent Blog

JULY 5, 2013

It’s been a pretty dramatic week in the marketing arena. To inspire your content marketing strategy , we’ve curated five of the coolest stories we encountered in the past week: 17 Expensive Marketing Mistakes That Cost You Customers. 5 Insights into the Latest Social Media Facts, Figures and Statistics.

Strategy 75

Strategy Video Content Marketing 75

Ignite Social Media

JULY 24, 2018

When influencer marketing first started, there weren’t many male influencers. Times have changed, and there’s no shortage of social channels to go to if you’re looking for a male opinion. Launching his blog in 2013, Christian documents his day-to-day living between New York and the Caribbean. All the colors! Christian Bendek.

Influencer 113

Influencer Travel Fashion Blogger 113

Writtent Blog

JUNE 25, 2013

Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”. Use the dashboard to curate content in real-time. Image Credit: Luna Metrics.

Tools 91

Tools Content Blogger Curation 91

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Convince & Convert

JULY 24, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. I find Foursquare’s recommendations to be better curated and more accurate. Whither the Check-In?

Foursquare 121

Foursquare Adwords Mobile Advertising 121

Pixlee

FEBRUARY 21, 2018

He added that the report should serve as a “cheat sheet” for the entire marketing-media ecosystem to learn how direct brands were altering consumer markets, and to help others in the consumer-brand value chain evolve to meet all brands’ and consumers’ shifting needs and desires. Madison Reed. production.”.

Brands 41

Brands Content Apparel Curation 41

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Assign an editor to help them tell a story that works for your content marketing program.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Writtent Blog

APRIL 10, 2013

In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Blogging Content Creation Content Marketing' Start a File of FAQ.

Screencast 90

Screencast Content eBook Film 90

Writtent Blog

APRIL 10, 2013

In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Blogging Content Creation Content Marketing' Start a File of FAQ.

Screencast 87

Screencast Content eBook Film 87

Hootsuite

AUGUST 18, 2021

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.” the "blue" market, circa 2013. — Austin Braun

Education 134

Education Social Media Marketing Social Media Management 134

Webbiquity SMM

DECEMBER 17, 2013

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics?

Tips 203

Tips Flipboard Content Screencast 203

ProBlogger

JANUARY 10, 2013

Zen Habits: Simplify the Internet , which seems like a sort of call to simpler action in 2013, even though it’s not pitched as a new-year post. Copywrite Matters: Highlights of 2012 and Things to Come in 2013 : a more traditional round-up that preempts the year ahead. Time for a new (or updated) social media strategy?

Blogosphere 41

Blogosphere Creative Commons Blogger Skills 41

Social Media Marketing

MAY 29, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Hashtag Delicious 167