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This Week in Social Media – 7/17/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. A 61 percent increase in advertising revenue - 41 percent of which was from mobile advertising. These are those links.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. This is a trend that has been moving in a consistently upward direction since 2013. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic.

Trends 142
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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

Posts that are frequently hidden or reported (a sign of low quality). August 2, 2017: Posts with links that load slowly on mobile will be shown less in the News Feed. August 23, 2013: Facebook has developed a new algorithm to find and show high-quality content to users. Like-baiting. Posts that include spammy links.

List 190
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5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

The social component generates user-generated content around the #OptOutside hashtag and gets their fan base mobilized spreading a branded message on their behalf. They reported 450K engagements during the week of Black Friday (up 400% from 2013) and #KohlsSweeps trended consistently on Twitter. The Multi-Channel Approach.

Campaign 156
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

The Motley Fool reported at the end of October that, “the number of frequent tweeters is shrinking — its current monthly active user base of 326 million or so is about 9 million less than it was last year at this time.” Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017.

Team 160