Social Media Marketing

JULY 18, 2013

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Convince & Convert

SEPTEMBER 22, 2013

Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. We counseled brands to listen for customer expressions of want, and to tastefully offer to fulfill those needs. T-Mobile (@TMobile) September 20, 2013. _iicon) September 20, 2013.

Case Study 155

Case Study Twitter Brands Mobile 155

Social Media Marketing

JUNE 28, 2012

Well, we're about to do it again for the launch of the 2013 Ford Fusion , which we revealed at the 2012 North American International Auto Show, where we debuted it to 2,500 media, including 150 bloggers we hosted from around the world who produced some amazing content. Why Transmedia for the 2013 Ford Fusion?

Case Study 167

Case Study Flickr Team Social Media 167

Bill Hartzer

NOVEMBER 27, 2013

It’s the day before Thanksgiving, November 27, 2013, and that’s got me thinking: as an SEO in 2013, what should we be thankful for? They’re just things that I really think we, as SEOs in 2013, should be thankful for. Maybe we might even be media attention whores or we might actually be building content.

SEO 127

SEO Engineering Fashion Sites 127

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Embrace authenticity.

Trends 111

Trends Social Media Brands Authentication 111

Bill Hartzer

DECEMBER 18, 2023

At the heart of /Reach’s transformative mission lies a groundbreaking integration between Discord, the nucleus of closed crypto communities, and Twitter/X. Against this backdrop, the emergence of /Reach offers a glimmer of hope for the crypto community, presenting a viable solution to the problems that have long plagued Crypto Twitter.

Twitter 97

Twitter Project Fashion Education 97

Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. 25 in DC) rather eagerly.

Communities 199

Communities Influencer List Consultant 199

Convince & Convert

JANUARY 23, 2014

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun?

Examples 164

Examples Social Media Content Film 164

Mindjumpers

JULY 2, 2013

I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013. Pheed was launched October 2012 and was founded by a group of friends from the technology and entertainment community in Silicon Valley, California.

Social Media 266

Social Media Upcoming Platform Feed 266

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business.

Communities 95

Communities Company Social Media Case Study 95

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

Social Media 162

Social Media Flipboard Journal comScore 162

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013. Why businesses should use Instagram?

Brands 177

Brands Foursquare HootSuite Tumblr 177

Pixlee

FEBRUARY 21, 2018

That was the message that IAB CEO Randall Rothenberg delivered about direct brands in his recent address introducing the “IAB 250 Powered by Dun & Bradstreet” report. In a previous blog post, we aligned Rothenberg’s message with that of our Top 25 Digitally Native Vertical Brands report of 2017. Madison Reed. American Giant.

Brands 41

Brands Content Apparel Curation 41

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. ” Lots of Lightning jerseys at the stadium in 2013.

Brands 128

Brands Sports How To MySpace 128

Ignite Social Media

JUNE 21, 2016

For those of us in the content marketing scene, July 4 th is a great time to celebrate America and all the traditions that go along with the holiday. Thankfully, far more brands get this day right compared to holidays and observances that have more surrounding sensitivities, e.g. Memorial Day. Emphasize Red, White, and Blue.

Social Media 101

Social Media Content Case Study How To 101

Later

AUGUST 6, 2021

TikTok is piloting TikTok Stories — a new way to share creative content on the popular platform. Mirroring many of Instagram Stories’ features, a select group of TikTok users will be able to post short-lived, “vanishing” content to the platform for the first time. TikTok is also making it easy for you to consume story content.

Communities 118

Communities Instagram Groups Groups 118

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites.

Social Media 167

Social Media Content Marketing B2B 167

Convince & Convert

JANUARY 24, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” Those people already know all about the brand and the people who love it, so they can answer the questions – they just needed the know-how.

Brands 131

Brands Message Boards Training Exercises 131

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media.

Engagement 167

Engagement Video Brands comScore 167

Convince & Convert

JANUARY 10, 2014

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. “It’s about content that is perfect for the context.”

Curation 131

Curation Content Vimeo Yahoo 131

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 40

Communities Strategy Forums Project 40

Unmetric

OCTOBER 25, 2019

Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. This helped me craft a content strategy, the pinnacle of which was the publishing of a parody rap video entitled Cloud, Cloud, Baby. No marketing team operates in a vacuum.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Mindjumpers

MARCH 5, 2014

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Japan’s social status quo.

Social Media 200

Social Media Mobile MySpace Trends 200

Proactive Report

AUGUST 14, 2013

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Back in 2006 a few very smart PR folk recognized the need for PR content to be found online and that search engine optimization would become a necessary PR skill. See the PR Content Timeline. Register here.

Press Release 80

Press Release How To SEO News 80

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once. More Traffic.

Social Media 168

Social Media Content Tips Marketing 168

agora pulse

FEBRUARY 19, 2020

Hummingbird Update was announced back in 2013. With Hummingbird, the digital marketing community was introduced to a new concept, i.e. “things-not-strings” which means that now Google is using its existing and ever-growing knowledge graph (i.e., Customer-centric content marketing . BERT Update. Alter (personalization).

Conversation 151

Conversation Marketing Google Analytics 151

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Metrics 60

Metrics Brands Facebook Sample 60

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. online content, messaging, images, offers) in the right way on the right channels at the right times and places? Is the brand’s Checkout button large and easy to find? Should you parse and meter the content differently?

Mobile 225

Mobile comScore Insurance Sites 225

Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. The purpose here is to identify the pieces we see as integral parts in developing the Social Newsroom and incorporating it into a brand’s social media strategy.

Trends 178

Trends Sports News Social Media 178

Josh S Peters

JANUARY 9, 2013

The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. Enhance Branding and Awareness . Protect Brand Reputation. Build Community.

Social Media 188

Social Media Reputation SEO Engineering 188

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

Syndication 254

Syndication Marketing ROI Data 254

Convince & Convert

JUNE 4, 2013

June 6, 2013 Columbus, Ohio. This event is held by the Ohio Small Business Development Center at Columbus State Community College. August 22-23, 2013, San Diego, CA. Content Marketing World. September 9-11, 2013, Cleveland, Ohio. Social Brand Forum 2013. October 24-25, 2013, Coralville, Iowa.

Eventful 128

Eventful Social Media Forums Conference 128

Pixlee

AUGUST 29, 2019

Fresh off the heels of our star-studded Top DTC Brands of 2019 report comes a question – how have all these extremely different brands made the DTC model work? In one corner, we have sunscreen and skincare brand Supergoop! Not bad for a brand started in 2007, who received their first major funding in 2013. .

Brands 40

Brands UGC Comparison Retail 40

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 26

Communities Strategy Forums Project 26

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

Campaign 156

Campaign Social Media Retail Discount 156

ProBlogger

JANUARY 6, 2013

Welcome to the 2013 edition of Bloggers To Watch. My work has changed a lot over the past year – I’ve been focused a lot on the Australian blogger community, and on curators – so this post is very centered on those communities. Hopefully we’ll see more writing from her in 2013. Well, I disagree.

Blogger 55

Blogger Twine Fashion Project 55