Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. It’s no surprise to me that they are on the list of hot trends for 2012. The rise of Social Intelligence. Better use of analytics and more focus on measurement. Content creation and curation.

Analytics 92

Analytics Trends Social Media ROI 92

Proactive Report

FEBRUARY 20, 2011

eMarketer expects the number of marketers using the channel will continue to rise through 2012. While companies were finding their feet in this new medium, soft metrics such as fans, followers and engagement in conversation have been accepted as a yardstick. Top 10 Metrics used by CMOs. Site Traffic.

Metrics 75

Metrics Conversation Social Media Bazaarvoice 75

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. measuring the conversation: Understand the metrics and what successful engagement looks like. Please let me know if you are coming along! Step by Step Social Media. to 4.30pm).

Training 76

Training Course Social Media Press Release 76

SocMed Sean

FEBRUARY 24, 2022

In 2012, Facebook became the first social media network to ever surpass one billion monthly users. After you’ve chosen a goal for the ad, the interface prompts you to choose your audience through narrow metrics and adjust your budget. Facebook Ad Metrics are Robust, and Campaigns can be Easily Adjusted.

Facebook 130

Facebook Strategy Marketing Travel 130

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. Challenges.

Survey 225

Survey Report Social Media ROI 225

SocMed Sean

MARCH 1, 2022

As of September 2021, YouTube had 2 billion users, up from 800 million in 2012. If a marketer likes numbers, they can view raw data on video ad metrics and reporting. While YouTube has been around longer than many social media platforms, it continues to grow at a fast rate. 720,000 hours of new videos are uploaded to YouTube per day.

YouTube 204

YouTube Strategy Automotive Marketing 204

SocMed Sean

MARCH 3, 2022

Launched in March 2010, by January 2012, Pinterest had almost 12 million users, making it the fastest site in history to break the 10 million visitor mark. You can gather metrics and observe trends to understand how viewers are engaging, then personalize the content to improve the response to your brand.

Strategy 195

Strategy Marketing Automotive Campaign 195

Waxing UnLyrical

JULY 24, 2012

Katie Delahaye Paine (@kdpaine) June 12, 2012. You can get the full transcript of #measurePR for June 12, 2012 , if you like. Geoff Livingston (@geoffliving) June 26, 2012. measurepr — Geoff Livingston (@geoffliving) June 26, 2012. measurepr — Geoff Livingston (@geoffliving) June 26, 2012. via @ nielsen shar.es/szPMq

Nielsen 185

Nielsen Flickr Research Metrics 185

Webbiquity SMM

DECEMBER 12, 2012

” Among te research findings from RJ Metrics, “Roughly 30% of users who make a public post never make a second one” and “Even after making five public posts, there is a 15% chance that a user will not post publicly again.” ” Think You Don’t Need Google+ in Your Business?

Google 216

Google Tips Bookmarklet SEO 216

Ari Herzog

NOVEMBER 19, 2013

Data from October 19 – November 18 in 2012: 8,236 visitors. Looking at unique visitors from 2009 to 2013, and if you forget about the abnormal dates (such as why one blog post quintupled prior visits), it is unsurprising that more people visited 2010 to 2012 when 1) I blogged more frequently and 2) social networking began taking off.

Quantcast 161

Quantcast Metrics Social Networking WordPress 161

Unmetric

OCTOBER 25, 2019

In 2012, it was a free lunch for any brand that had a presence. Unmetric was a pioneer back then with metrics that today have become industry standard such as average reply time and response rate to user tweets. Pictured above: The Unmetric platform in 2012.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016.

YouTube 123

YouTube Notification Video Trends 123

Convince & Convert

AUGUST 8, 2019

The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. Is Dark Social Messing with Your Metrics? That was in 2012, when messengers were less popular. And he was right, of course.

Brands 152

Brands Analytics Consultant Data 152

The Realtime Report

OCTOBER 25, 2012

Adobe’s 2012 Global Digital Advertising Update offers three reasons: format changes made in the last three quarters (Facebook Timeline). use of new acquisition and engagement metrics. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement?

Engagement 194

Engagement Automotive Brands Paid Search 194

Waxing UnLyrical

NOVEMBER 20, 2018

But with PR attribution, one can see how efforts impact goals and metrics aligned with the lower part of the funnel such as whether or not those articles prompt downloads, convert leads into customers, and so forth. Power of Voice (an “intelligent,” quality adjusted Share of Voice metric that compares relevance).

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. Another key performance metric for the algorithm is view duration. view duration). Reply to your comments.

YouTube 145

YouTube HootSuite Metadata Notification 145

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. percent from 2012 and almost triple the amount spent in 2011.

Retail 217

Retail Discount Loyalty Data 217

The Realtime Report

AUGUST 8, 2012

The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others. The top metrics respondents want in a big data solution? What do you think?

ROI 191

ROI Mzinga Analytics Social Media 191

Hootsuite

JANUARY 31, 2024

For context, I have a small following (<400 followers), I’ve been a user since 2012, and I did not have a Premium subscription before running this experiment. Since we’re focused on the impact of reach for this experiment, I’m only including the metrics for the first post in each thread.

HootSuite 78

HootSuite Metrics Engagement Feed 78

Firebelly

DECEMBER 5, 2011

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. By Mitch Joel eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. Here are 12 examples of spectacular job losses due to social media stupidity. Social Media And How We’re Botching The Best Part.

Social Media 161

Social Media Metrics Analytics Trends 161

Waxing UnLyrical

NOVEMBER 27, 2012

Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. 11 for the last chat of 2012. She apologizes for doing the recap late… yet here I am, posting it more than a month since this chat took place! Recap of #measurePR on Oct. Guest post by Jen Zingsheim.

Analysis 198

Analysis Metrics Questions Communities 198

Waxing UnLyrical

JUNE 12, 2013

Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. I will leave how PR is measured to experts like Shonali, but I think we can all agree that PR and Marketing metrics do not usually include customer satisfaction or retention.

Film 258

Film Metrics Flickr Loyalty 258

Ari Herzog

JANUARY 19, 2015

I invite you to rewind to December 2012, December 2013, and December 2014 and observe how my tweeting evolved… These tweets are from December 2012. Media metrics Twitter' These tweets are from December 2013. These tweets are from December 2014. Visit TweetStats.com and find out! Thanks for reading.

Data 70

Data Twitter Metrics Examples 70

Sprout Social

FEBRUARY 5, 2020

Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon. That means you can’t simply get a metric for your overall reach. Facebook provides a few other less common metrics that brands can use to measure their reach. Types of Reach.

Facebook 145

Facebook How To Metrics Organization 145

Webbiquity SMM

JANUARY 19, 2016

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic. V3B Blog ). The CMO Survey ).

Social Media 100

Social Media Marketing Survey Metrics 100

Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. How to Measure PR: A Case Study and Examples.

Case Study 100

Case Study Study Banking Metrics 100

Justin Levy

JANUARY 1, 2013

During the last months of 2012 I have been jotting down words in my notebook and starting to identify consistent themes as I reflected on my wins and opportunities from 2012. I’m proud of what was accomplished in 2012 but I want to make 2013 beg for mercy. Much of this I have already been working on as we wound down 2012.

Upcoming 164

Upcoming Project Process Curation 164

Jeff Esposito

SEPTEMBER 4, 2012

Below are the updated metrics and points breakdown: Net Promoter Score [NPS] (Positive Mentions – Negative Mentions/Weekly Team Mentions) – 3 Points. Also new for 2012 is a weekly challenge between me and some friends from all corners of the Interwebs. Social Influence Marketing Score [SIM] (NPS*Conversation Share*1,000) – 3 Points.

Social Media 35

Social Media Lithium Team Conference 35

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. You can find a much fresher version of this type of content in the recently posted 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far. Best Email Marketing Tips, Tactics and Metrics of 2010 (February 21, 2011).

Vocus 155

Vocus B2B Social Media Statistics 155

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market.

Issues 136

Issues Survey Campaign Authentication 136

Mindjumpers

MARCH 20, 2013

One thing the platform has been lacking is a free and easy way to collect metrics but that has just changed with the launch of the new Pinterest Analytics tool. 2012 in Recap: The Year of Visual Social Media. Measure your pins. What do you think? Similar Posts: How to Meet Your Consumers’ Social Media Expectations.

Analytics 167

Analytics Brands Overview Small Business 167

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. But the range of results was wide, from less than a quarter of total website visits to almost two-thirds. Even that doesn’t tell the full story.

SEO 188

SEO B2B Social Bookmarking Organization 188

Jon Loomer

APRIL 24, 2023

Unfortunately, TikTok’s metrics are pretty awful as they only go back 60 days. I started my channel in 2012 and recently surpassed 15,000 subscribers. On one hand, my impact on TikTok is pretty easy to measure since 99% of my content created, impressions, engagement, and followers came from September 30 and on.

Platform 177

Platform Video Instagram YouTube 177

Convince & Convert

MAY 23, 2017

The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. Is Dark Social Messing with Your Metrics? That was in 2012, when messengers were less popular. And he was right, of course.

Brands 129

Brands Analytics Data Metrics 129

Mindjumpers

JULY 3, 2012

Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. The three primary success metrics reviewed were: reply rate, retweet rate and engagement rate.

Report 219

Report Twitter Brands Hashtag 219

Waxing UnLyrical

FEBRUARY 21, 2012

To catch up on the chat with Alan, as well as to read his predictions for measurement in 2012, you can download the transcript of #measurePR with Alan Chumley on Jan. A few highlights: Katie’s measurement outlook for 2012: she anticipates seeing more of it, and integration particularly with business outcomes. Music to my ears!

Flickr 165

Flickr Mobile Campaign Influencer 165

Unmetric

NOVEMBER 12, 2019

Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. And it is this kind of thinking that confined audience size and growth metrics to the back of the class during analysis. Clients of Unmetric can see posts as far back as 2012 for many brands. So this is odd.

Social Media 84

Social Media Analysis How To Analytics 84