Waxing UnLyrical

APRIL 8, 2013

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics.

B2B 207

B2B Consultant Flickr ROI 207

Convince & Convert

MAY 23, 2017

The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. Is Dark Social Messing with Your Metrics? That was in 2012, when messengers were less popular. And he was right, of course.

Brands 129

Brands Analytics Data Metrics 129

Sprout Social

MAY 10, 2019

This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall.

YouTube 111

YouTube Strategy B2B Marketing 111

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. But the range of results was wide, from less than a quarter of total website visits to almost two-thirds.

B2B 100

B2B SEO Social Bookmarking Sample 100

Webbiquity SMM

FEBRUARY 4, 2013

Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help. Actually, SEM is used pretty often; in 2012, 64% of b2b companies and 73% of b2c brands used pay-per-click (PPC) advertising to drive leads. At a minimum, these should include presence metrics (e.g.,

Review 186

Review Marketing Metrics Sentiment 186

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Convince & Convert

JANUARY 7, 2016

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. So in fact, even though we’re all measured on lead generation as a key metric, we spend way, way more time and effort distributing free content.”

Content 60

Content B2B How To Energy 60

Writtent Blog

JUNE 25, 2013

Would you read something about a 2012 political election, or best practices for using MySpace? Image Credit: Luna Metrics. B2B buyers typically love conferences , and you can fulfill their hunger for details on professional events, even if your business budget didn’t have room for you to actually attend in-person. Probably not.

Tools 91

Tools Content Blogger Curation 91

Convince & Convert

FEBRUARY 8, 2016

In 2012, a group of marketers got together to find a better way. Distrust isn’t a business metric, but these are: 30% of the entire marketing budget is used to create content. ( 71% of B2B consumers said they have been disappointed by the content they engage with. This was the birth of the agile marketing manifesto.

Content 60

Content Marketing Process Energy 60

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. Listen Now. Eric: Yeah.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. Listen Now. Eric: Yeah.

B2B 120

B2B Software Social Media Survey 120

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

Tools 192

Tools Twitter Tips HootSuite 192

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. Many B2B brands are concerned about proving the ROI of social. Yes, metrics are great, but you need layers.

Travel 92

Travel B2B Automotive Campaign 92

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012. Facebook Tips and Guides.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. Social Media Metrics and ROI. The Social Media Metrics That Truly Matter by iMedia Connection.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Keyhole.co

JANUARY 30, 2024

In fact, TikTok counted around 37 million users who were born between 1997 and 2012. However, if you are a B2B company, you must prioritize LinkedIn’s wide network of industry professionals. In case Gen Z makes up most of your target audience on social media, Instagram and TikTok are the channels for you.

Social Media 59

Social Media How To Patterns Sports 59

The Social Media Hat

MAY 6, 2016

Users tend to focus more on their News Feeds than on material emerging around it elsewhere, though the recent re-design of the column ads may change that metric over time. Since Facebook acquired Instagram in 2012, it has upped its advertising game and made it easy to purchase ads through Facebook's advertising platform.

Facebook 152

Facebook Feed Feedly News 152

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Metrics like aggregate daily comments and likes per page and per post, and things like that. You saw the video? Number one, it has a story.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Metrics like aggregate daily comments and likes per page and per post, and things like that. You saw the video? Number one, it has a story.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 3, 2010

corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully. All rights reserved.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Mindjumpers

AUGUST 28, 2012

Marketers gauge the success of social media campaigns using a handful of metrics, including site traffic, conversion rate, new fans/subscribers, re-posts/re-tweets, page views and increased revenue. In addition to these metrics, roughly 72% of marketers said social media helped them close deals. How Social Is B2B? Infographic].

Strategy 228

Strategy Facebook Metrics Advertising 228

Writtent Blog

JULY 9, 2013

B2B Marketing Trends Survey 2012 Report. Curata’s annual survey of how B2B marketers approach content marketing strategy is a tactical goldmine. Read this content marketing case study to learn the steps the company took to integrate, as well as specific tactics to improve their email metrics. Going Micro for a Macro Idea.

Case Study 105

Case Study Study Research Report 105

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. ” B2B Marketing Research and Statistics. How are marketers measuring social media success?

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

FEBRUARY 2, 2012

2012 Edelman Trust Barometer: Global Deck. In 2012, only 38% of the people deemed information from the CEO as extremely or very credible. Jay: You’re a guy who runs a company that’s very metrics and results- focused in social media and content marketing , and rightfully so. Taulbee: Lots of different ones, actually.

Social Media 116

Social Media Committee Team Questions 116

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

MARCH 11, 2013

WordStream founder and CTO Larry Kim, slumming on an SEOmoz blog, presents five key insights gained from analyzing an enormous quantity of SEM data, including the average cost of keyword clicks by industry (in the b2b technology realm where we dwell, it ranges from $1.11 Search in A World Of Converged Media by MediaPost Search Insider.

SEO 192

SEO Paid Search Engineering Reputation 192

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Jay : You’ve got different success metrics, and even a different syncopation, right? They surveyed over 1,000 B2B and B2C companies worldwide. Listen Now. Absolutely.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

APRIL 29, 2014

The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS. ” Couldn’t agree more; it’s a vital component of a WPO strategy. ” Creating compelling content is vital, but that content then needs to be shared using social media alongside “traditional marketing tactics.”

Brands 204

Brands SEO Press Release Engineering 204

Convince & Convert

MARCH 2, 2010

to be larger than email by 2012 doesn’t hurt, either. Metrics Integration Due to its online nature, social media is inherently measurable. Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Sprout Social

OCTOBER 17, 2016

Resource How to Find the Best Twitter Hashtags Metrics to Track Impressions The number of times your Tweet appeared in a user’s search or feed. Resource Call to Action Phrases That Convert Metrics to Track Post Reach The number of unique people that have seen your page's posts. If you're in the B2B space, LinkedIn is a must.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Writtent Blog

JULY 16, 2013

The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week! If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. Your Competitors Are Blogging, a Lot.

Sysomos 88

Sysomos Hubspot SEO ROI 88