Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Talked on the phone?

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HootSuite URL Analytics Forums 120

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

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Sports Social Media Engagement Compete 83

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. If achieved, your message will be in nearly everyone’s social media feed.

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Meme Marketing Hashtag Campaign 108

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts.

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Social Media Brands Instagram Training 94

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW.

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Social Media Hashtag Airlines Social Media Management 60

Convince & Convert

FEBRUARY 22, 2013

“Most brands are completely tone deaf, even if they’re on social media.” He has been running their social media scene for a few years but has always done so as a contractor from social media agency M80. All of these examples show the brand’s social agility.

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Brands Film Hashtag Campaign 136

Convince & Convert

AUGUST 31, 2015

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. And that’s precisely where social media comes in.

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Social Media Sentiment Price Diagrams 60

Hootsuite

JANUARY 31, 2024

For context, I have a small following (<400 followers), I’ve been a user since 2012, and I did not have a Premium subscription before running this experiment. I also chose not to include any hashtags because I didn’t want them to impact the visibility of my posts. Save time managing your social media presence with Hootsuite.

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HootSuite Metrics Engagement Feed 78

Hootsuite

MAY 18, 2023

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Short-form video content isn’t new.

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Video HootSuite How To UGC 112

Absolute PA

APRIL 25, 2014

For these promotional type posts, remember to always add a link back to your website in the image description along with a call to action, like I’ve done in the example above. You’ll notice in Instagram that before sending an image to upload, you have the option of posting it on your other social networks. Use accompanying Apps.

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Instagram Tips Hashtag Embedding 83

Waxing UnLyrical

OCTOBER 19, 2012

I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. But #prsaicon (the hashtag for the conference since last year) is one that I always look forward to. Social bringing us closer. Crowded mart, crowded mind.

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Storify Conference Nielsen Hashtag 244

Buffer Social

DECEMBER 19, 2016

We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. 79% of U.S. Surveying 1,520 U.S.

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Study Social Media Marketing Research 40

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].

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Social Media API Training Class 115

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. You should have already heard this statistic: over 1.8

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Analytics Influencer Apparel Airlines 68

Social Media Strategery

APRIL 3, 2014

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. There’s paid media, earned media, owned media, shared media, and something called omni-channel media.

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Syndication Marketing Advertising SEO 103

Convince & Convert

APRIL 16, 2015

Just take the marriage equality Facebook photo or the KONY 2012 video, for example. Remember to include relevant hashtags so that you have the chance to garner even more views. They included the hashtags #movember and #shaveoff so they could be part of the conversation. Are they tweeting about tattoos?

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Video Tips Facebook YouTube 60

Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

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Social Media MySpace Tumblr Foursquare 145

Keyhole.co

JANUARY 30, 2024

No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users? For example, the graphic design app Canva primarily targets creators seeking a simple platform for building designs. We got you.

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Social Media How To Patterns Sports 59

Keyhole.co

DECEMBER 19, 2023

The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. In this blog, we’ll examine how Gymshark’s social media strategy helps it stay on top of the fitness apparel game. What makes Gymshark’s social media strategy work? Stay Humble’.

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Strategy Influencer Social Media Meme 52

Keyhole.co

FEBRUARY 13, 2024

The app launched in 2012 and has steadily made inroads into destroying the hassles of dating and matchmaking. Catering to its target audience, this online dating giant has a strong and engaging presence across social media platforms. Let’s see what makes Tinder’s social media strategy work and why.

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Social Media Engagement Strategy Meme 59

ProBlogger

MARCH 24, 2022

Check out the top 20 posts on ProBlogger in 2012 and notice that over 50% of the most read posts that year had personal words in their titles. These ‘discussion’ posts can be gold (for example recently to wrap up a week of content on the topic of Pinterest we finished the series with a discussion post on the topic.

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Communities Strategy Forums Project 40

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

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Tools Twitter Tips HootSuite 192

ProBlogger

MARCH 24, 2022

Check out the top 20 posts on ProBlogger in 2012 and notice that over 50% of the most read posts that year had personal words in their titles. These ‘discussion’ posts can be gold (for example recently to wrap up a week of content on the topic of Pinterest we finished the series with a discussion post on the topic.

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Communities Strategy Forums Project 26

Hootsuite

JUNE 23, 2020

Instagram hashtags can make or break your Instagram strategy. To use hashtags for Instagram effectively, you need to understand exactly how they work, and put some thought into a strategy. Everything you need to know about Instagram hashtags in 2020. What are Instagram hashtags? Hashtags are clickable.

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Hashtag Instagram How To HootSuite 145

Later

JANUARY 1, 2020

Here’s an example from the Instagram retailer Lisa Says Gah : Later’s resident “no-edit edit” expert @lexiecarbone recommends using the VSCO filters A4, A6, A10, AL5, S2, N3, or J2 (AL1 is good for indoor photos as it softens the LED light). View this post on Instagram. Did we mention it's free? ??.

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Trends Instagram Marketing Influencer 87

Webbiquity SMM

OCTOBER 23, 2012

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. Twitter Tips for Newbies.

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Tools Tips Twitter Klout 203

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

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Social Media Tools HootSuite Price 70

Webbiquity SMM

DECEMBER 4, 2012

How can you make sure your company’s social media policy doesn’t run afoul of employment law? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? Social Media Marketing Guides and Tips.

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Social Media Resources Tips Policies 213

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

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Questions Social Media HootSuite Marketing 141

ProBlogger

MARCH 27, 2013

Check out the top 20 posts on ProBlogger in 2012 and notice that over 50% of the most read posts this year had personal words in their titles. These ‘discussion’ posts can be gold (for example recently to wrap up a week of content on the topic of Pinterest we finished the series with a discussion post on the topic.

Communities 55

Communities Strategy Forums Ustream 55

Webbiquity SMM

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

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Social Media Marketing Statistics Tumblr 80

ProBlogger

JUNE 5, 2017

With the social media that it’s around now, it’s a very different possibility with that. An example is ankle boots, think about that being a topic in some shape or form on the blog for the last five winters. I just jumped on every social media as it’s happened. I think that enables you to not get freaked out.

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ProBlogger

JUNE 5, 2017

With the social media that it’s around now, it’s a very different possibility with that. An example is ankle boots, think about that being a topic in some shape or form on the blog for the last five winters. I just jumped on every social media as it’s happened. I think that enables you to not get freaked out.

Blogger 36

Blogger Groups Groups Fashion 36

Sprout Social

JULY 31, 2018

Because Facebook purchased Instagram back in 2012, you’re going to set up your Instagram Ads within the Facebook Ads Manager. Here’s an example, notice the “Sponsored” label at the top right. Take a look at this example of Kylie Jenner posting about Fit Tea. Hashtag contests.

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Instagram Brands Marketing Hashtag 85

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014.

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Strategy Tips Case Study Instagram 159

Buffer Social

OCTOBER 1, 2018

Looking to catch up on the latest social media news, but short on time? We’re covering what this critical change means for social behemoth. Stories are a great way to reach your customers on social media and this ad format is an exciting opportunity for businesses everywhere. We have you covered!

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Video Facebook Instagram Groups 84

Buffer Social

FEBRUARY 14, 2017

Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. Driving social engagement. Example: In the past, we experimented with this strategy.

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Hosting Instagram How To Metrics 109