Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. Just like selfies, hashtags are so often used obtrusively. Hashtags can lace together and allow someone to easily follow conversation through multiple channels, participants, and even topics around one basic theme.
Using Hashtags in Social Media Marketing
APRIL 26, 2014
Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. What are hashtags? Twitter.
Using Facebook Hashtags for Your #FacebookMarketing
AUGUST 9, 2013
When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. Since Facebook hashtags are still in their infancy, setting a trend and getting your name out now is important. For example: Lucky to be ?#?workingfromhome?
Using Hashtags as Strategic Objects
Buzz Marketing for Technology
FEBRUARY 27, 2013
Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics.
How to Identify Popular Hashtags
JUNE 1, 2016
Hashtags are used on social media channels and are important in your business – you may be missing a trick if you’re not using them. So let’s figure how how to identify popular hashtags… First… let’s talk about what hashtags are and why you need them! What are hashtags? Why are hashtags useful? Social Media Tools
How to Track Hashtag Campaigns with Social Media Analytics
Convince & Convert
JULY 30, 2015
Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience.
Hashtags, the Good the Bad, the Oh So Ugly
JULY 7, 2014
It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. Some lovely examples for your amusement are below. stuck to Twitter posts simply because they’re easier to embed, but most or all of these hashtags appear across social platforms.
10 Effective Social Media Options Every Business Should Use
JULY 9, 2015
Setting up social media accounts is an easy way to reach a target audience for a low price. To make the most of all of your business social media accounts , be sure you are using these helpful tools: Facebook. Hashtags. If you want strangers who do not follow you to find your tweets, add in a few hashtags. Not sure what hashtags you should assign? Hashtags. Like Twitter, hashtags on Instagram are a smart way to reach out to people with interests that align with your business. You can add up to 30 hashtags! Twitter. Instagram.
How To Create And Use #HashTags - Social Media
Social Media Network Marketing
JUNE 13, 2015
The #HashTags widespread use began with the Social Media Platform Twitter. Since then it has extended to other Social Media Platforms. But in October 2007, Citizen Journalists began using the HashTags of #SanDiegoFire, at Messina’s suggestion, to Tweet updates on a series of forest fires in San Diego. The practice of Hashtagging took off since then. Now Users and Brands employ Hashtags to cover serious political events [#Cairo] and entertainment topics [#MileyCyrus] alike. I n June 2013, Facebook added HashTag usage. Like #StaySafe.
3 Hashtag Search Tools That Are Crazy Easy to Use
MAY 4, 2016
If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Here are three hashtag search tools that are crazy easy to use! 1.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
5 Creative Examples of Selfies as Social Media Content
Convince & Convert
JANUARY 23, 2014
From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun? Photo courtesy of the #museumselfie hashtag on Twitter. Social Image of the Week MuseumSelfie Day. The best part?
Non-Profit Social Media: Raise Awareness and Demand
MAY 26, 2015
Social media is widely adopted and used by all types of people, brands, and businesses around the globe. Pew Research reports 79 percent of adults use a single social media platform, while 52 percent use two or more platforms regularly. Non-Profit Social Media. Hashtags: Your New Best Friend. Always research your hashtag before using it.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.
What’s More Important: Social Media Fans or User Generated Content?
MAY 16, 2016
There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? For example, team leads may want more revenue, and then somehow everyone agrees that increasing the number of Facebook fans will instantly grow sales. In the example below, U.S. The answer isn’t simple. More Fans?
How Promoted Hashtags Can Ruin Your Online Campaign Efforts
MAY 20, 2013
Let’s evaluate the potential opportunities that can instill positive feelings and compel followers to share, participate and engage in social conversation. One Rather, make sure your #SharingStories hashtag be a compelling call to action to share a story coupled with your brand name. Take schools for example. Vista College is missing out on a lot of social opportunity.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years.
Social Solute: 4 Brands on Social Media to Admire This Year
Ignite Social Media
JUNE 17, 2016
While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. tapping on your phone screen—see the example above). Airbnb.
Social Media Tools and Resources for Social Learning
MAY 30, 2016
This past week I, together with my friend Shari Rager from American Medical Writers Association, did a session at Tagoras’s Learning*Technology*Design conference on designing for social learning. This was the session description: While social learning and social media are different things, the two go hand in hand. Defining and Designing Social Learning.
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Get social PR right.
How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
6 Free Social Media Monitoring Tools: With Tips from Experts
JUNE 3, 2015
Social media monitoring (often called social listening) is increasingly becoming a key part of a brand, company or organization’s business strategy. But to do so effectively you need to know what tools to use and how to use them and especially for smaller companies you may want to test out some free tools before investing in a more complete social media monitoring tool.
16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia
SEPTEMBER 18, 2014
If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. WITH hashtags, outbound connection of content to channels occurs. Follow List. votes.
How NOT to Run Your Social Media
JUNE 25, 2014
Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes.
The 3 Social Media Rules for Death and Tragedy
Convince & Convert
JANUARY 19, 2016
When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content. Social Media for Business Isn’t Easy.
Social Media Updates January
FEBRUARY 8, 2016
There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Read more detailed information from Social Media Examiner. Blog Social Media Update
Which Social Media Channels Should I Use For My Business?
OCTOBER 4, 2013
In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Social media may be free, but think about the value of your time! Social Bookmarking, Local Search and Review Sites.
Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
JUNE 21, 2014
Want to get the most out of your social media marketing activities? The world of social media is ever-changing. Example: Starbucks posts photos to Facebook from Instagram, and many of the brand’s photos are taken by customers — not the company. Implement Twitter cards so that any tweets of your content include applicable visual media. Twitter.
Ultimate Guide to Twitter Hashtags
SEPTEMBER 30, 2010
Home About Us Contact SEJ News PPC SEO Tools Social Links BlueGlass SEO Services Social Media Marketing Pay Per Click Online Reputation Management Content Development Mar 24 2009 Ultimate Guide to Twitter Hashtags What is a Twitter hashtag? hashtag is a way to unite global Tweets around some particular topic. Where can I find what hashtags people are using?
Your 6 Benefits Of Using #HashTags On Facebook - Social Media
Social Media Network Marketing
JUNE 22, 2013
Recently Facebook has introduced #HashTags. If #HashTags are used properly then h ere are a couple of encouraging uses of the #HashTags: Each of your #HashTag will have a separate URL You can comment directly on that Page You can check on what Competitors are doing You can easily know if your Brand, Business, Industry is being talked about Usage of #HashTag by default makes Facebook one of the resources that people will go to apart from Google.com #HashTag can be a great feature to have a Conversation. Your Turn : Do you make the best use of #HashTag ?
A Strategic Guide to Social Media for Nonprofits
AUGUST 24, 2015
Reposted from Sprout Social with permission. By Alicia Johnston. . GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here. ———– Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. What to Share.
50 Shortcuts to Create Visual Content for Social Media
MARCH 4, 2016
In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . Let’s take a look at the tips and tools: 50 ShortCuts for You to Create Visual Content for Social Media Marketing. Here are 50 Shortcuts to Create Visual Content for Social Media. Ready? Let’s
4 Steps to Boost Your Social Media Engagement
Convince & Convert
SEPTEMBER 30, 2015
Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. You should, too.
How to Recover From Social Media Fails
JUNE 27, 2016
Every company’s worst nightmare is experiencing a social media fail. Whether it’s Tweeting something inappropriate, misusing a hashtag or auto-Tweeting users’ posts, the results can be catastrophic. This article isn’t about the biggest social media fails of 2016. How to Avoid Social Media Fails. Create a Social Media Policy.
Advanced Social Media Course – August Sydney 2015
JUNE 21, 2015
Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Social Ads : Facebook, Twitter, YouTube cards and embeds and … help!
Social Media During Emergencies
OCTOBER 28, 2012
Some thoughts about social media during emergencies and disasters. I’ve come out of my stupor from last night’s evacuation from my home due to a tsunami alert in my backyard: the pacific ocean surrounding Hawaii. So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag. wasn’t alone.
When to Thank Your Social Media Fans
Techipedia: Tamar Weinberg
MARCH 27, 2012
Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. If you use social media prior to an event in the hopes of increasing traffic to your booth, that’s great. Why is that?
How to Gather Fan Feedback on Social Media
Convince & Convert
JANUARY 15, 2016
Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. According to a recent study carried out by Conversocial , 43% of customers expect social channels to be integrated with other customer service channels. Get Customer Feedback on Social Media. In the bio section on your social profiles.
Association Social Media: Philanthropy Ohio
SEPTEMBER 17, 2014
We are a small organization and all the communications/marketing activities fall within our department. 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? Obviously there are different strategies for each social site, as well. Are they interlinked in specific ways? which is exclusive to Twitter.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. know—Reddit?
Best Practices and How to for a Twitter Hashtag Chat
Bare Feet Studios
AUGUST 10, 2012
Hashtag chats on Twitter are one of the best ways to meet new people, learn new things (it’s a very dynamic form of crowd-sourcing!), Plus, it automatically adds the hashtag for you – so less typing. For example, Islands Magazine recently had their weekly chat focus on Maui. A few of us learned about it in advance (Thanks @MauiPhotoFest!) hashtags
Your Definitive Guide to Social Media Image Sizes
Convince & Convert
APRIL 15, 2016
Social media platforms are always being updated, which means they’re constantly changing their profile and cover photo dimensions, layouts, and dimensions for uploaded images. It However, high-quality and creative imagery is imperative to your social media marketing success, so it’s important that you know the proper dimensions for each network you use. Facebook. Tumblr.