Convince & Convert

SEPTEMBER 18, 2015

The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. Here are four psychological principles you need to leverage to craft a killer content marketing strategy. highlight to tweet). The Halo Effect.

Strategy 60

Strategy Content Apple Compete 60

Writtent Blog

JULY 10, 2013

As consumers worldwide increasingly swap out their laptops for more nimble, portable devices, your marketing budget and content need to shift to fit, or you risk being left behind. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016. Worldwide, mobile traffic doubled between 2012 and 2013.

Statistics 108

Statistics Mobile comScore Marketing 108

Pixlee

FEBRUARY 21, 2018

As we noted, digitally native vertical brands have a deep understanding of what inspires their community, and they curate user-generated content to further brand image and reach, offer social proof for products, and welcome customers to engage with their brands. In fact, all our customer support people are licensed cosmeticians.”.

Brands 41

Brands Content Apparel Curation 41

Twist Image

JANUARY 3, 2012

While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". That may not happen this year, but you will see that consumers will be even more social in 2012. More social. Will this trend stop in the future?

GPS 106

GPS Microsoft Apple Loyalty 106

Twist Image

MAY 21, 2013

Smart in not just being connected to the Internet, but in how each device now has a touchscreen that offers up all kinds of information - from operating data to content (like recipes based on what''s inside the fridge). All of that core content is now readily available on the one screen (in one way, shape or form). Screens are mobile.

iPad 105

iPad Tumblr Yahoo iPhone 105

Idaconcpts

FEBRUARY 15, 2013

Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 The app allows for two-way scheduling, allowing companies to communicate with their customers by presenting them interactive content from any remote location. Instagram is available on iOS, Android and other platforms. FourSquare.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Here are some things to consider when doing so: Improve page load speeds by leaving out huge graphics and Flash content.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. The company’s fluency in social media drove holiday sales in 2012. Please Support Our Sponsors.

How To 131

How To Retail Buy Mobile 131

Convince & Convert

OCTOBER 29, 2014

Amazon is the most searched retail company and 50% more popular than #2, Walmart. Google Trends says content marketing is the one still climbing the steepest, while many others have leveled off, and a few are declining. Content marketing didn’t really start to get hot as as topic until 2012.

Trends 152

Trends Google Sports Retail 152

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. Is the navigation practical?

Mobile 225

Mobile comScore Insurance Sites 225

The Realtime Report

SEPTEMBER 5, 2012

”), run contests, promote online sales, offer inspiring quotes, and link to more branded content: No Matter What. Under Armour Women (@UAWomen) September 4, 2012. Under Armour Women (@UAWomen) September 4, 2012. — Under Armour Women: youtu.be/4yUkong5zZg 4yUkong5zZg via @ youtube. Set a goal. VH1 and Nickelodeon.

Campaign 180

Campaign Apparel Social Media Posterous 180

Ari Herzog

SEPTEMBER 20, 2012

A story I posted on Digg in 2005 crashed the “interesting” get-paid-for content site I was briefly testing. 2012: Today. Comments Comments Related Stories How Social Media Changes Retail Storefronts Wondering If Mobile Technology Kills Creativity Tips and Tricks for Productive Telecommuting. I am ready to do the Tumblr thing.

MySpace 187

MySpace Tweetdeck Mashup Flickr 187

Convince & Convert

JUNE 18, 2014

Meanwhile, the sales and services teams can access training on a schedule that works for them in their time zone, allowing them to review content whenever they need and on whatever device they are most comfortable with. iGoDigital Who is iGoDigital? Consistent Learning is Key President John F.

Trends 156

Trends Marketing Education Training 156

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. Are these fans engaging with the new content? million followers on Twitter, nearly 38,000 subscribers on YouTube (and over 14.6

Campaign 189

Campaign Platform Social Media Microblogging 189

Twist Image

APRIL 17, 2012

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). online retailer. Can you make money sharing?

Wiki 102

Wiki Hotels Social CRM Retail 102

Kikolani

AUGUST 24, 2012

Blogging / Content. Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Bloggers have an advantage that static and retail websites don’t. Be sure to sign up!

Mashup 117

Mashup Resources How To Remix 117

Convince & Convert

SEPTEMBER 6, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. With Jeff Bezos acquiring the Washington Post, he may try to take trend-generated news content to the next level. Listen Now .

Crowdsourcing 137

Crowdsourcing B2B Social Media Retail 137

Talkwalker SM

MAY 26, 2016

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). Assess Reach vs. Engagement.

Analytics 68

Analytics Influencer Apparel Airlines 68

Twist Image

JUNE 30, 2012

tablet owners spend at least 30 minutes each day accessing media content on their tablets and 52% use a tablet to fill what previously would have been "dead time.". Nearly half of tablet owners -- 48% -- agree that tablets' appealing design and accessibility make it is easier to access media content than on a PC or laptop. million U.S.

iPad 97

iPad MySpace Microsoft Apple 97

Social Media Marketing

FEBRUARY 25, 2012

This is not to be underestimated, as user experience across the web is changing to accommodate custom content delivery - busy people what only what's relevant to them. Thomas Hawk has an excellent perspective on Pinterest for photographers and artists , focusing on the need to share rather than hoard content. Shame on you.

Apparel 167

Apparel comScore Delicious Posterous 167

Ari Herzog

MAY 13, 2010

ShowStoppers to produce official press events of IFA 2010-2012. 2010 – Hundreds of top journalists, analysts, bloggers and industry innovators will be able to preview new technology products for work, home and play for the next three years at ShowStoppers®, the official press event of IFA 2010, 2011 and 2012. AUSTIN, TX.,

Examples 122

Examples Press Release Marketing Study 122

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

ProBlogger

NOVEMBER 28, 2012

eReader 2012–2016 Forecast , new models of Kindle Fire are more than likely to disrupt the market once again. So, will people really pay to read your content? Kindle readers are paying to read your content and conversion rates are always higher for paid subscribers. Added income. It’s free money. Higher conversion rate.

Publishing 50

Publishing How To Wireless Retail 50

Later

JANUARY 1, 2020

Keep reading to find out: #1: Hidden Likes will Create a Visual Shift in Content (and Increase Feed Posts?). 2020 will see a big shift in visual content on Instagram, with posts moving away from carefully curated imagery towards more relatable and less-produced content (including video).

Trends 87

Trends Instagram Marketing Influencer 87

Mindjumpers

FEBRUARY 28, 2012

And since the beginning of 2012, daily users has increased by more than 145 %. Unlike Facebook, Pinterest is first and foremost about content and social interactions secondly. GE is a great example of how to leverage and feature user content with a board only devoted to fan photos taken during their #GEinspiredME campaign.

Brands 271

Brands Social Bookmarking Retail Statistics 271

ProBlogger

AUGUST 15, 2012

Bloggers have an advantage that static and retail websites don’t. Before we get started, I just thought I would mention a few Google algorithm changes that you should know about when thinking about link building in 2012. Click on that link to see what blogs I and other prolific guest bloggers have contributed content to.

Blogger 42

Blogger Tools Tips Hubpages 42

Hootsuite

AUGUST 17, 2022

Social bookmarking sites and apps make it easy to share content you find valuable and discover new trends. Social bookmarking sites are web-based tools, which means the content you save can be accessed from any device. Rank your content. Social bookmarking is a way for users to search, manage, organize, and share web pages.

Social Bookmarking 105

Social Bookmarking Tools HootSuite Aggregator 105

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices.

Apparel 236

Apparel iPad Mobile Loyalty 236

Laurel Papworth

JUNE 11, 2012

And more interestingly, Google Plus is set to reach 400 million members during 2012. And more interestingly, Google Plus is set to reach 400 million members during 2012. What about creating and updating content to gain and retain customers – are the status updates, videos and pictures getting to the right people?

Foursquare 91

Foursquare Training Google Social Media 91

Hootsuite

AUGUST 30, 2022

Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. Longer content isn’t dead, though. No pressure on getting that content just right before you post it, though, ‘kay? Ecommerce retailers should be offering this as a payment option. Easiest path?

Statistics 102

Statistics Marketing HootSuite Study 102

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 12 Facebook Statistics and Facts.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Buffer Social

JUNE 28, 2022

Haute Butch Haute Butch – a small business founded in 2012 –  creates clothing for those who identify as butch, androgynous straight women, and trans men – and they were one of the first U.S. They put the spotlight on their customers, showcasing customer videos and content throughout. brands to do so.

Social Media 73

Social Media Fashion Small Business Instagram 73

Webbiquity SMM

FEBRUARY 10, 2015

Retailers are the biggest spenders on display ads, accounting for 21% of total spending. 8 Content Marketing Statistics. Marketers identified content marketing and social media engagement (each at 36%) among their top three digital marketing priorities for 2014. Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

FEBRUARY 2, 2012

This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. Twitter to date has been laser-focused on real-time burstable content. 2012 Edelman Trust Barometer: Global Deck. I think it’s a colossal strategic blunder.

Social Media 117

Social Media Committee Team Questions 117

Webbiquity SMM

JANUARY 30, 2014

90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. • Be a source of fresh content to those people”). For example: • Pinterest is the 16th most visited website in the United States. Users will spend 4.5 more time on Pinterest than Linkedin. • 93% of Pinterest users are women.

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191

Idaconcpts

OCTOBER 11, 2012

iOS6, the latest operating system from Apple, has made its presence felt when it got unveiled at the WWDC 2012 in San Francisco. Passbook stores retail coupons for you to shop. Get more shortcuts to post content, share your location from Maps, update your calendar with FB events. It can locate a shop or restaurant for you.

Features 152

Features Notification Apple Retail 152

Convince & Convert

FEBRUARY 28, 2017

Retailers who actively use Instagram for engaging with their audience experience growth as high as 237 percent. However, Instagram has changed its algorithm to present most interesting content to users first. has more than doubled since 2012. Get more content like this, plus the very BEST marketing education, totally free.

Instagram 60

Instagram Brands Marketing Hashtag 60