79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 92% of retweets are based on “interesting content.”
8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. Inject your own special personality into your brand, and each piece of content. Trend #3 – Provide Valuable Content! Offline and online.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. EndPlay is a leading provider of SaaS content management, engagement and monetization solutions delivered in the cloud. That will be our top focus for next year. sacevero.
Social Media Takes Gold at the London 2012 Olympics
JULY 31, 2012
For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. They dub the infographic “ECONOLYMPICS” Content Marketing Online Advertising Social Media 2012 followers infographic olympics social media tweet twitterThey have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television.
How to Create the Perfect Facebook Fan Page, 2012 Edition
Techipedia: Tamar Weinberg
AUGUST 21, 2012
I am not alone in not being pleased with the new way that comments on pages from non-admins are marginalized from the main content of the page, positioned well below the fold in the right column under the heading “Recent Posts by Others on [page name].” The “About” content will take up extra space provided by using less than the maximum 4 allowed. Corona.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Content Marketing Findings. MindJumpers ).
15 Informative 2012 Marketing Infographics
MAY 20, 2012
How we collect, harness, and use this content shapes our lives — our work, our relationships, everything. We live in the age of data. The information collected by the world’s databases grows by an astounding 40% annually. One way to make the fire hose of information more understandable is to use visual representations, which is why [.]. Infographics Marketing Social Media Stats
Facebook 2012: This Is What Success Looks Like [INFOGRAPHIC]
OCTOBER 26, 2012
2012 has been the year of many great achievements and little downfall for the social network. Acquirements of around $838M in 2012 alone, hitting the magical 1 Billion mark of active users and the IPO that turned out to be less magical than expected, but which recently has taken a turn for the better. EdgeRank Facebook Infographic content Facebook 2012 user engagement
Revisiting My 3 Words for 2012
JULY 1, 2012
We are now 50% of the way through putting 2012 in the history books. For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. The 3 words that I chose as my guiding pillars for 2012 were: Consistency, Balance, & Ship. Welcome to July. Remaining consistent in my fitness and nutrition. Grade: Fair.
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
Today, though, I want to talk about some things you should be considering for your 2012 marketing and communication plans. If you’re looking for an opportunity to use a daily deal site, keep an eye on which ones remain toward the middle of 2012. Do not consider them as your big sales plan for 2012. Mobile Content. This is not our annual trends blog post. Privacy.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Once you’ve finished with Marc Pitman’s post above, Mark Traphagen presents a five-step process for taking your business presence on Google+ to the next level, starting with 1 four-item list on optimizing your page for SEO followed by upgraded the visual appearance of your page and filling your stream with quality content. So what makes Google+ special? Google+ Guides and Tips.
Good Content vs. Bad Content
APRIL 2, 2012
I spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces. I understand his intentions, and that he probably wasn’t condoning crap content. This is the mentality that is creating our global content pollution problem.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Content needs to be informational and neutral in tone. Koka Sexton explains why “The real ROI of social media is the moment you realize that you can’t stop the spreading of your content even if you tried. Get a dog.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. Research] by Heidi Cohen.
Three Most Important Content Marketing Lessons of 2012
NOVEMBER 27, 2012
This year has been one of major upheaval after another for content marketers. Here are three things that every content marketer should have learned from the past 12 months. Google isn’t letting us get away with putting out schlocky content and cramming it full of keywords to trick the search engine spiders. Whenever I write about content, I always think of books.
The Importance of Content Marketing When Building SEO Strategies [Infographic]
NOVEMBER 27, 2012
Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. and articles/guides, whereas audio content and podcasts are the least popular. 27 million pieces of content are shared via the web each and every day in 2012.
The Content Marketing Explosion [infographic]
FEBRUARY 9, 2012
Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. This can by done though content on blogs, in social media, newsletters etc. .
Five Tips for Preparing for 2012
DECEMBER 14, 2011
But 2012? Following are five tips on doing the same so your 2012 shapes up to be excellent. Where do you see yourself at the end of 2012? Perhaps it’s developing a content strategy or creating a community on one of the social networks or writing a book proposal or developing a new product or service that will be sold later in the year. I’m not going to lie.
Five Things Bacon Can Teach Us About Content Marketing
AUGUST 27, 2012
This cultural phenomenon didn’t take shape overnight and there are hidden secrets to bacon’s success that can be applied to a content marketing strategy. Five Things Bacon Can Teach Us About Content Marketing. Your content can do the same by taking your audience on a trip down memory lane. Your content should follow a similar philosophy. Necessary? Absolutely.
2012 Is The Year of Visual Communication
MARCH 19, 2012
Much indicate that 2012 is the year where visual communication in social media will get its boom for real – Facebook’s Timeline is focused heavily on photos and visual storytelling, Instagram keeps making it easier to take, design and share photos and Pinterest has experienced an explosion in popularity thanks to its ability to find, bookmark and share images. Convey your message quickly.
Content Marketing: Hunting The Visual Gold [Infographic]
NOVEMBER 30, 2012
Amplifying your copy with high quality visuals creates great, engaging content. In our daily work with content marketing, we focus on how to create content that fits the context. Focusing on the visual part of content, the infographic naturally gives you pointers on how to integrate visual content in all shapes and sizes. The five pillars of visual marketing.
Put Content Marketing at the Heart of Your Brand Strategy
NOVEMBER 15, 2012
With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Content is the voice of your brand . This has put an emphasis on the importance of quality content within digital marketing.
10 Content Ideas that Generate Comments and Shares
FEBRUARY 1, 2012
Therefore, today I have created a list of 10 types of content you can use for your blog. 10 Shareable Content Ideas. At the beginning of the year, there were lots of blog posts written about the three words people were using to drive their success in 2012. I herby commit to change that. It’s not just a list, though. in January? I’ll report back! The Manifesto.
Three Values to Hold High in 2012
JANUARY 16, 2012
Three Values to Hold High in 2012. the individual level, mastery means staying up-to-date on social media best practices, curating engaging content, and having the right plug-ins on your blog to make it successful—however you define that. Today’s guest post is written by Shelley Pringle. . Promanad had one of the most interesting corporate cultures I’ve ever experienced.
How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing
APRIL 3, 2012
Wednesday, January 4, 2012. How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing. The most interesting wave hitting the social web in 2012 is social curation. The bar to write content was reasonably high. Similarly, Tumblr (2007) mixed long, medium, and short form content with an additional affordance "re-blog". Posts.
Social Media Stats [Infographic]
JANUARY 18, 2012
A few interesting take outs for social media statistics in 2012 : Facebook Statistics 2012: An average Facebook user has 130 friends and likes 80 pages. billion pieces of content are shared. Twitter Statistics 2012: 34% of marketers have generated leads using Twitter. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone.
The New Model: How Google+ “Gets” Content
Techipedia: Tamar Weinberg
MAY 15, 2012
The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. This post will talk about the old model (links), the new model (Authored PageRank), authorship markup, rich snippets and their benefits, a possible Google+ commenting system, vanity URLs, and how Google+ all effects content marketing.
How a Non-Writer Cranks Out Content
JUNE 21, 2012
Content marketing. A crappy first draft has the skeleton of a good blog post; it has strong content, it’s ordered in a way that makes sense, and it gives value to the reader. Communication Content Writing brad farris content content marketing non-writer yuvi zalkowToday’s guest post is written by Brad Farris. Blogging. eBooks. Aim lower. Much lower. .
Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source
The Realtime Report
AUGUST 16, 2012
A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012. London 2012 on Facebook, Twitter and Beyond.
Is Content More Important than Conversation?
FEBRUARY 6, 2012
That’s content marketing. Conversations without any content are less likely to go anywhere. Quantity conversation doesn’t make up for lack of quality content. And yes, content is harder to do than conversation. You have to create value with content. Quality content creates better conversations. We’ve probably said it ourselves.
How to Make Your Content Go Viral
FEBRUARY 7, 2012
It’s about great creative, great content, and some fairy magic dust. According to an article in The Atlantic this month, companies are installing every imaginable share button on their content, writing articles, and then praying to the viral Gods that they would become overnight success because of all of the shares. We say, “Sure! But then, surprise! I have a better idea.
How Brands Used Twitter in 2012
JANUARY 7, 2013
Brandwatch’s recent report “Brands on Twitter 2012” goes deeper into the subject, analyzing 258 global brands’ Twitter activity for 2012 with comparison to 2011. Only 10 % of the brands did not tweet in 2012, down from 16 % in 2011: Purpose of usage. More than half of the brands shared that they had switched tools for managing Twitter from 2011 to 2012.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. Fresh content. A blog is one of the best ways to continually produce fresh content for your website. Search engines love fresh content , and a steady stream of new information is what keeps visitors coming back to your site.
Six Steps to Creating Content that Generate Leads
JUNE 26, 2012
There is an interesting statistic that shows how effective content is in generating leads for companies vs. those who don’t use content at all. It stands to reason then, the more content you create, the more leads you generate. If you create new content just once a week, your leads will increase by 77 percent. The study confirms this. How Do I Find the Time?
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
A week ago, Tom announced the 2012 #Nifty50 Women on his Webbiquity blog , and now I am pleased to announce the winning 2012 #Nifty50 Men. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Director of Global Integrated Marketing and Content Strategy for SAP. billion.
How to Kick-Start Your Content Marketing [Report]
SEPTEMBER 12, 2012
A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. What are you trying to achieve and how can content help in this regard?
What Makes Social Content Great?
DECEMBER 7, 2012
True, the examples were not taken from the brands’ finest social media hour, but they were not all totally off either… What illustrates great content is that it doesn’t fit into a template ready to be copied by any brand in any social media update. Creating great content is not all about having the most amazing visuals or eloquent updates. Fans + followers = Customers?
The New Face of SEO: Content Creation Comes First [Infographic]
DECEMBER 6, 2012
Today, SEO is changing more and more towards a creative and marketing mindset, where content creators think about their audience first by prioritizing engaging content before optimisation for search engines. SEO is about making your content visible in order to reach and engage with a target audience before optimisation for search engines.
The Big Content Marketing Fail: How Much Content Do You Need?
NOVEMBER 27, 2012
In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. It was acquired by my then employer and basically had a local portal, a good e-newsletter and some content in its portfolio. Hurray. It gets worse.
Six important shifts for social media in 2012
DECEMBER 31, 2011
Here are six shifts I hope to see in social media use by business in 2012. My hope is that this will continue in 2012. Key to measuring more effectively, but with far, far broader effects, integration (and the breaking down of silos) will become even more key in 2012. Strategic content planning. Better objective-setting. More effective measurement. Improved Integration.