Remove 2012 Remove Communities Remove Features Remove Influencer
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The Marketer’s Guide to Summer Influencer Campaigns

Pixlee

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. How do you create an advanced influencer campaign tailored to the summertime? Find the Right Influencers for Summer. Start with these tips.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. The project.

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Fetching Friday – Resources Mashup & Supermoon 2012

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The question then becomes… how do you build a community of fans? Try finding influencers in your industry using these six tools. The Resources Mashup.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Lisa Peyton highlights three examples of successful Google+ brand pages such as the NASA page , where “The active space and science community on Google+ may support speculation that platform users are mostly tech-savvy early adopters. ” He also explains how some features of Google+ are part of the problem. ”

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Got Kred? When Andrew Grill Visited #measurePR

Waxing UnLyrical

So last week, Andrew Grill , CEO of Kred , was the featured guest on the chat. Some nuggets: Andrew gave us a quick overview of Kred Story, “a visual history of your social media influence” – and I will say, though I haven’t played with this very much, it does seem quite impressive.

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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). For each dollar spent on your influencer program, you will generate an average $6.95

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities. Lessons learned about online grassroots movements: These groups have real influence.

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