Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RhythmOne says that more than 80% of all shares are “dark.”

Brands 154

Brands Analytics Consultant Data 154

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. dark social.

HootSuite 120

HootSuite URL Analytics Forums 120

The Realtime Report

AUGUST 27, 2019

Most Popular Digital Marketing Jobs. Data Analyst is currently the most popular – most searched for – job in digital marketing. Interest in Content Manager, PPC Manager and CRO Manager roles in decline, per Google trends. Interest in Content Manager, PPC Manager and CRO Manager roles in decline, per Google trends.

Marketing 79

Marketing CPC Trends SEO 79

Kikolani

MAY 11, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. How can you improve your location-based marketing?

Mashup 113

Mashup Resources SEO RSS 113

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Home algorithm tips for marketers. Suggested Videos algorithm tips for marketers.

YouTube 124

YouTube Notification Video Trends 124

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Skills 89

Skills Analytics Press Release Metrics 89

Twist Image

APRIL 7, 2017

In 2012, I published an article titled, Is Amazon The Future Of Media? Marketing professionals and luddites alike typically stare at me the way that a dog does when you try to talk to it. A few days ago, CNBC published the news item: Amazon's growing advertising clout threatens the dominance of Google and Facebook, says analyst.

Google 66

Google Retail Facebook Advertising 66

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RadiumOne that says more than 80 percent of all shares are “dark.”

Brands 131

Brands Analytics Data Metrics 131

Kikolani

DECEMBER 27, 2011

As 2011 comes to an end, I thought I would share my 10 favorite list posts for anyone ready to learn more about analytics, conversions, email marketing, engagement, link building, keyword research, social media, starting their own business, usability testing, and WordPress. Unlock Your Marketing Genius to Make Money Online.

Resources 166

Resources Domain Name WordPress Marketing 166

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. An impressive increase from 35% in 2011 and 44% in 2012. 13% are 18 to 24. are 25 to 34.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Absolute PA

JANUARY 4, 2013

I’ve gotta say, it’s been an AMAZing 2012 with loads of incredible experiences. I created and launched my first online training programme, Twitter Brilliance, running the live training twice in 2012. (If Just like last year I’ve checked my Google Analytics and shared below the 10 most visited posts. Twitter Spring Clean!

Training 60

Training Project Twitter SEO 60

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. Related articles.

Data 327

Data Foursquare Conference Wikipedia 327

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 108

Meme Marketing Hashtag Campaign 108

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Skills 53

Skills Analytics Press Release Metrics 53

Kikolani

MAY 28, 2013

Popup opt-in forms are no longer just for internet marketers and the make money online niche. We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Duct Tape Marketing. Content Marketing Institute. Quicksprout.

Case Study 168

Case Study WordPress Study FeedBurner 168

Twist Image

APRIL 7, 2017

In 2012, I published an article titled, Is Amazon The Future Of Media? Marketing professionals and luddites alike typically stare at me the way that a dog does when you try to talk to it. A few days ago, CNBC published the news item: Amazon's growing advertising clout threatens the dominance of Google and Facebook, says analyst.

Google 40

Google Retail Facebook Advertising 40

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. That means paying attention to your analytics , but also your gut.

YouTube 145

YouTube HootSuite Metadata Notification 145

Twist Image

APRIL 2, 2013

For years, marketing companies have existed that solve a very tactical and analytics-based problem: how does one create the best ad for Google 's AdWords platforms? Google is not alone. billion of advertising in 2012 (can you believe it?). Facebook served close to $4.5 or even a human being.

Marketing 109

Marketing Adwords Advertising Publishing 109

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Skills 40

Skills Analytics Press Release Metrics 40

Twist Image

JULY 18, 2012

One of the things I loved about Google AdWords happened with the advent of AdSense. Beyond the politics and business of Google , the untethering of their advertising model and creation of a veritable advertising network was impressive. it's about the marketing. google ad network. google adsense. google adwords.

Adsense 105

Adsense Yahoo Social Graph Adwords 105

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 130

Social Media Metadata Flipboard Metrics 130

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Kikolani

JULY 20, 2016

Let’s get this out of the way first: there is no time guarantee of when your new website is going to be added to the Google index. Google says, “ Crawling and indexing are processes which can take some time and which rely on many factors. Google indexing factors. Actually, Google only cares about you once others care about you.

Google 60

Google Directory Domain Name SEO 60

Kikolani

JULY 20, 2016

Let’s get this out of the way first: there is no time guarantee of when your new website is going to be added to the Google index. Google says, “ Crawling and indexing are processes which can take some time and which rely on many factors. Google indexing factors. Actually, Google only cares about you once others care about you.

Google 60

Google Directory Domain Name SEO 60

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Have you taken a recent look at the referrals your brand has on Google Analytics ?

Social Media 130

Social Media Brands Reddit Platform 130

Kikolani

MARCH 29, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Google Reader’s Demise is Irrelevant for Blogs – The demise of Google Reader will have no impact on blogs and blogging. Need A Google Alerts Replacement? The Resources Mashup.

Mashup 122

Mashup Resources FeedBlitz RSS 122

ProBlogger

APRIL 3, 2017

This meant publishing my post on active social media sites: Facebook, Linkedin, Twitter, Pinterest, Instagram, Google+, and Quora to drive more traffic to my blog. Google Analytics | The traffic count from Medium to my site in one month. Google Analytics | The traffic count from Medium to my site in one month.

Marketing 51

Marketing Flipboard Reputation Publishing 51

Pixlee

NOVEMBER 3, 2016

Social media data analytics is the foundation of an advanced, effective digital marketing campaign. It removes the need for marketing based on instinct alone. Brand influencers, customers who share about your brand to a large following on social media, are invaluable assets to your marketing plan.

Data 40

Data Social Media Marketing Influencer 40

Adam Sherk

DECEMBER 21, 2011

Google Expanded Sitelinks: Optimize Opening Text in META Description Tag. Beyond Facebook Insights: Useful Facebook Analytics Tools. Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases.

SEO 119

SEO Publishing Press Release Social Media 119

Waxing UnLyrical

NOVEMBER 27, 2012

11 for the last chat of 2012. Jen Zingsheim is Vice President of Products and Services for eOutreach , driving product development plans to better meet the needs of public relations and marketing professionals. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Recap of #measurePR on Oct.

Analysis 198

Analysis Metrics Questions Communities 198

Kikolani

JUNE 15, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. These bloggers cover a range of topics, from blog design to Internet marketing to social media and more. How Much Do Social Signals Play Into Google Rankings? The Resources Mashup. Blogging / Writing.

Mashup 120

Mashup Resources Blogger RSS 120

Kikolani

JANUARY 20, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 6 Branding Approaches They Forgot to Teach You in Business School – Study the following six companies and the branding lessons they learned as they overcame the obstacles in their markets.

Mashup 120

Mashup Resources Tumblr Widget 120

ProBlogger

DECEMBER 20, 2011

31 Days To Build A Better Blog (2012 edition) just $14.99! New and updated for 2012, 31 Days to Build a Better Blog is a downloadable ebook designed to help you revitalize your blog. If your plans are to start earning real money from your blog in 2012 …. The Bloggers Guide To Online Marketing (normally $99.99) now $49.99.

eBook 42

eBook Discount Template Templates 42

Twist Image

FEBRUARY 22, 2012

The challenge with that is that marketers are woefully bad at grabbing these new opportunities and really running with them. With just a handful of strategically placed ads, you could plaster the market, rinse and repeat. Treating Digital Marketing like a second-class and ghettoized citizen just isn't going to cut it anymore.

Advertising 102

Advertising Mobile Analytics Class 102

Kikolani

AUGUST 24, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 37 Posts About Crappy Marketing (and What You Can Do Better) – Mistakes provide invaluable learning experiences. The Resources Mashup. Blogging / Content. Want suggestions to help improve your blog?

Mashup 117

Mashup Resources How To Remix 117