Socialmedia.biz
FEBRUARY 24, 2019
In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success? How should you define measurements that matter?
Webbiquity SMM
DECEMBER 1, 2010
MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).
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Dave Fleet
JANUARY 17, 2011
Tweet Looking for books to populate your reading list for 2011? I was so pleased with the results that I’m doing the same in 2011. I was so pleased with the results that I’m doing the same in 2011. The Age of Persuasion: How Marketing Ate Our Culture (via @DoctorJones ). Here are a few to think about.
Direct Marketing Observations
DECEMBER 19, 2011
As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. 2) That the whole ROI thing would have sorted itself out by now. 8) That FB would get to 1billion users in 2011.
Sherrilynne Starkie
OCTOBER 15, 2018
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. Canadian Media Consumption Trends.
Mindjumpers
JANUARY 11, 2012
Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey. Monitoring.
Webbiquity SMM
FEBRUARY 2, 2012
According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site). ” A Marketer’s Guide to Quora by HubSpot Blog.
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