Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 195

Social Media Postrank Flickr Class 195

Social Media Marketing

JANUARY 26, 2012

million iPads in the fourth quarter of 2011 alone. The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. JetBlue made a name for itself in the social media space after a difficult travel situation thanks to severe winter weather in 2007.

Travel 165

Travel Social Media Airlines iPad 165

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

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Social Media Class Creative Commons Flickr 224

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Laurel Papworth

APRIL 6, 2011

I ran these a couple of times a year – the next one will be September I guess: Hands-on Computer based social media classes are being run again May in Sydney, Brisbane and Melbourne. These are small classes, in front of the computer for those who want to set up their own social media sites and tools. Course Agenda.

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Course Social Media Class Flickr 79

Waxing UnLyrical

OCTOBER 20, 2011

This is a story about subtext and listening in social media. I returned a couple of nights ago from the PRSA 2011 International Conference in Orlando, Fla. was to eat it in my room while I chatted for a while on Twitter, etc., Subtext in social media can be tough. Image: sbluerock via Flickr, CC 2.0.

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Social Media Hotels Conference Flickr 195

Waxing UnLyrical

MARCH 15, 2011

Turns out (when you research, beyond your first Google result) that “electronics recycling” (or ecycling , for short), isn’t as socially friendly as you’d believe. Image: Leo Reynolds via Flickr, CC 2.0. We used social media and leveraged the triple-bottom line of the organization to promote the program and event.

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Social Media Project Flickr Eventful 195

Firebelly

AUGUST 6, 2010

Digitalia | Indianapolis Social Media Marketing « Ball Memorial Hospitals Facebook Nightmare | Main | Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) » August 06, 2010 Fridays 5 Fun Social Media Finds The Internet is an amazing place. WHAT THE F*CK IS MY SOCIAL MEDIA "STRATEGY"?

Social Media 163

Social Media Paid Search SMS Syndication 163

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Don’t want to follow Twitterers who aren’t following you?

Tools 206

Tools Social Media Lithium Sysomos 206

Proactive Report

DECEMBER 29, 2010

Nestle’s response to the Greenpeace attack is a case in point: several social media and PR analysts have commented that the initial handling of the attack only made things worse. Don’t leave your social media to an intern or unseasoned PR person. If not, put it on your 2011 PR goals. Follow me on Twitter.

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Reputation Trends Training Case Study 108

Proactive Report

DECEMBER 15, 2010

It’s taken us ten years to get the message that we should be listening to our customers and other stakeholders, but most PR practitioners are now using some form of social media monitoring, even if it is just Google alerts. Data mining and analyzing social graphs is a new skill for PR, but it is one we absolutely have to master.

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Social Graph Skills Flickr Data 99

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

Social Media 153

Social Media Postrank Energy Tourism 153

Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? How valuable was that time spent listening?

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Banking Sentiment Campaign Team 218

Kikolani

NOVEMBER 7, 2011

Because I decided the night before, until 2:30am in the morning, was a great time to update my blog with new pages for my favorite subjects ( blogging , business , SEO , and social media ) and my new services. ” Expand onto different platforms because different people may only follow you on one (Twitter, blog, YouTube, etc.).

Hotels 153

Hotels iPad eBook Screencast 153

Waxing UnLyrical

AUGUST 14, 2012

I recently spent the bulk of the day on Facebook / Twitter / Pinterest and the other “usual suspects” marveling at how incredibly much information flows between people around the world by the second. The second was a blog post by one of my Curry College PR superstars, Erika Kuzmicz , who finished her degree requirements in December 2011.

Banking 245

Banking Flickr Library Newsletter 245

Waxing UnLyrical

JANUARY 14, 2011

Image: terren in Virginia via Flickr, CC 2.0 and also, once you install it, Apture will insert “pop-up&# references on embedded links, if they’re to easily accessible pages such as Wikipedia, Flickr, etc. (It It just did it on the Flickr link above.) See if they work for you. That’s Apture. pts Settings.

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WordPress Class Flickr Postrank 234

Kikolani

NOVEMBER 3, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! 50+ Awesome Posts on Conversions – Catch up on the latest and greatest information in this list of over 50 awesome posts on conversions from 2011. Social Media.

Analytics 105

Analytics Conversation Social Media Google 105

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter.

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Lurker Klout Policies Consultant 203

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? In 2011, let’s make our stories terrific. I actually have a bunch of them.

Class 237

Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

JANUARY 18, 2011

Image: tamra hays via Flickr, CC 2.0 Cincopa Media Platform A while back I was looking for a plugin that would let me create a slideshow of images and embed it in a post. Initially I was trying to find something that worked with Flickr, but then I stumbled upon Cincopa. It’s really cool. Regardless, thanks for visiting!

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WordPress Blogroll Class Flickr 202

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

APRIL 2, 2011

– match of the 2011 ICC World Cup, having dragged myself out of bed at 4 am. Social media connections=happy ever after endings! But regardless of how long I inhabit the social media space, the serendipity of connection that it facilitates is something that doesn’t cease to fascinate me. Now we all do.

Flickr 159

Flickr Twitter Social Media Blogger 159

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Regardless, thanks for visiting!

Postrank 124

Postrank Tourism Blogroll Creative Commons 124

Social Media Marketing

JULY 13, 2011

Company’s now must integrate SEO techniques with the use of social media sites if they wish to protect and promote their brand. Social media sites have become increasingly important for companies wishing to outperform their competition. However, this increased visibility does come at a price.

Brands 166

Brands SEO Social Networking Flickr 166

Waxing UnLyrical

FEBRUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? You look through your tweetup invitations galore And balance “being social&# with being a pain.

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Postrank Class Tourism Blogroll 161

Waxing UnLyrical

OCTOBER 23, 2010

Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. I didn’t know how this “Twitter thing&# worked. So I answered the question that Twitter used to ask at the time (what are you doing?) Have I “grown up&# in my use of Twitter and other platforms?

Creative Commons 162

Creative Commons Postrank Tourism Flickr 162

Proactive Report

JANUARY 12, 2010

When asked what they’d do differently in 2010, 64 % said they planned to increase social media spending, and 72% of those CMOs not currently overseeing social media initiatives planned to create some. Is your job at risk if you don’t master social media skills this year?

Skills 88

Skills Social Media Marketing Flickr 88

Proactive Report

JANUARY 12, 2010

When asked what they’d do differently in 2010, 64 % said they planned to increase social media spending, and 72% of those CMOs not currently overseeing social media initiatives planned to create some. Is your job at risk if you don’t master social media skills this year?

Skills 88

Skills Social Media Marketing Flickr 88

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. Image: Heather Phillips via Flickr, CC 2.0

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Sharon Pruitt via Flickr, CC 2.0 Komen for the Cure.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Vague statements will not help your case, and as @bustedblonde told me over Twitter: “Don’t hide behind [them].&#

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Creative Commons Reputation Flickr Film 193

Diva Marketing Blog

DECEMBER 25, 2011

No, it's not a new social media customer service strategy. If we listen closely we learn that to succeed in 2010 or 2011 or 2025 or. From customer interactions to traditional research to digital platforms with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn and Flickr. .

Social Media 72

Social Media Film Foursquare Flickr 72

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? pts Settings.

News 274

News Google SEO Postrank 274

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. Somehow, it didn't seem right to cancel Tuesday's #measurePR Twitter chat. as you would on Twitter.]. measurepr -12:07 PM Apr 12th, 2011. measurepr -12:29 PM Apr 12th, 2011. Q3 #measurepr -12:51 PM Apr 12th, 2011.

ROI 173

ROI Metrics Tourism Reputation 173

Proactive Report

SEPTEMBER 21, 2010

Courtesy of Dean Meyers Flickr. companies say they plan to award base salary pay increases in 2011. companies say they plan to award base salary pay increases in 2011. One area in PR that is a bright spot in this tough hiring market is social media. It’s not just about how to use Facebook and Twitter.

Social Media 91

Social Media Telecommunications Automotive Microblogging 91

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say. An image speaks a thousand words.

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# Read Me On BNET Watch Me In Action Book Me! Liked what you saw?

Creative Commons 166

Creative Commons Postrank Tourism Flickr 166