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Study shows social media drives sales

Sherrilynne Starkie

The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions.

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Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?

Ignite Social Media

This month, we hosted a webinar in honor of our 10 th anniversary in business. The focus of our webinar was around the changes we have witnessed in the social space over the past decade, the current trends, and our predictions for the years to come in social media. The Past 10 Years in Social Media.

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Who Profits From Social Media?

Small Business Mavericks

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? If your business does business globally, then any of the large networks are worth your attention. One Response to “Who Profits From Social Media?&#

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Sony online communities hacked

Laurel Papworth

Playstation and other online communities have been hacked. on 02-04-2011 01:08 PM. If you are the community host YOU are responsible for protecting members online. Probably millions of credit cards stolen. PR crisis anyone? A message to Sony from Anonymous. Dear Greedy Mother **ers SONY, Congratulations!

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11 Big Myths About Social Media and Content Marketing

Convince & Convert

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Even among Americans 65 years old and better, 43% of them use social.

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To Do or to Act is the First Step to Successful Cross Cultural Communications

Waxing UnLyrical

To date, how does it remain the only event of its kind that brings together diverse communications professionals from across the sub-continent for a slick, power packed couple of days of learning and fun? I got lucky in 2011 when the world’s largest PR firm offered me a two-year stint in their global co-headquarters.

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Weekly Roundup: The Gerald Durrell Edition

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

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