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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

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Who Are Content Creators And How To Partner With Them?

Keyhole.co

Influencer marketing has become a critical part of a successful marketing program. According to Influencer Marketing Hub , the influencer marketing industry is expected to jump 29% to an estimated $21.1 What’s the difference between a content creator and an influencer? Influencer: Focus on influencing the audience.

Content 59
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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. 38% of TikTok users said a brand feels authentic when teaching them something.

Questions 105
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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. Be authentic. User reviews and consumer content are the best ways to influence a purchase or seal a deal. Be sincere.

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Top 10 People Who Influence What Americans Buy

Bill Hartzer

s Keeping Up with the Kardashians), there is a fast-growing set of Americans who reject excess and artificiality in favor of authenticity, substance and interconnectedness. DeGeneres conceals her wealth with ordinary clothes and a gracious attitude, influencing a legion of supporters through her television shows and brand sponsorships.

Buy 113
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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

When her show ended in 2011, it was obvious she wasn’t going anywhere. They are positively impacted by social influencers. For years, Oprah Winfrey was referred to as “The Queen of Talk Shows”. Fast-forward to today, she’s now known as “The Queen of all Media”, with OWN extending beyond television to multiple digital channels.

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An Introduction to Vertical Social Networks

Buffer Social

The key is to be genuine and authentic to build trust with potential customers. Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers.