Remove 2011 Remove Activities Remove Content Remove Marketing
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Where does content fit in Facebook’s new marketing model?

Dave Fleet

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Let’s start by.

Content 375
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. LinkedIn is introducing more social features and is becoming more content friendly. per cent since 2011. This is changing.

Marketing 199
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Study: The Global Social Media Check Up 2011

Mindjumpers

The study is the Global Social Media Check Up 2011, which is an annual study investigating big companies’ presence on social media platforms like Twitter, Facebook, YouTube, blogs etc. In Europe, 59 % of the involved companies allow stakeholders to post content on the wall, while 51 % engage in dialogue with “likers”.

Study 234
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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Christopher P Willis is Acrolinx ’s Chief Marketing Officer, responsible for all aspects of the company’s Marketing strategy.

Brands 147
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Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Content promotion.

Content 124
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Eleven Digital Trends to Watch In 2011

SocialFish

Eleven Digital Trends to Watch in 2011. Here are the headlines from David Armano’s post about the slides on Logic+Emotion , followed by my personal interpretation from the association industry standpoint: Attentionomics - Marketers begin to realize the value of attention and not just reach in driving conversion.

Trends 208
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Snapchat as a platform for branded content?

Mindjumpers

Snapchat as a marketing tool? . Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. More than 100 million users worldwide share over 400 million snaps a day (outpacing the photo-sharing activity on both Facebook and Instagram!). This makes Snapchat a creative marketing tool hard to ignore.?The

Platform 229