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Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?

Ignite Social Media

We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2015/2016, organic reach was down to 2.6% of brand’s audience.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

  Brands like Women’s Health , Cosmopolitan , and Good Housekeeping started rolling out their Black Friday content weeks ago. As anyone in content marketing will know, backlinks on a high-authority site do wonders for your SEO (search engine optimization). They even closed their stores and sent their employees home.

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Entrepreneurs: The Importance of Monthly Recurring Revenue

Jon Loomer

I’ve learned countless lessons since my entrepreneurial journey began in 2011, but one of the most important is this: Monthly recurring revenue is the key to efficiency, stability and sanity. As has been documented many times over on these pages, I had no clue what I was doing when my business (loosely defined as such) began in 2011.

Training 143
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Great Examples of Videogame Social Media Marketing

Socialmedia.biz

As you can see, the image doesn’t really communicate much, but the gaming community was expecting a big announcement to come from Rockstar Games, and were well aware of how the company promotes upcoming games—which explains why the post made the front page on Reddit within minutes of being posted.

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Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

Community Support during World Tragedies. Scott Kelly (@StationCDRKelly) September 22, 2015. What followed was an interesting study into viral content and how organizations might be able to repeat this virality in the future. Community Support during World Tragedies. Miracle on the Hudson. NASA’s #YearInSpace.

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Mobile Positioning: A Business Must

Webbiquity SMM

Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. In fact, by 2015 more U.S. In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. Guest post by University Alliance. The result?

Mobile 180
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Counting Screens. Counting Dollars. Connecting Consumers.

Twist Image

Are consumers watching more video content online or on the TV? Hours with Video Content Each Day. In 2011, time spent with video on digital devices - PCs, mobile devices and other connected devices including over-the-top (OTT) and game consoles - totaled 21 minutes daily. Do the advertising dollars follow the consumer?

Apple 40