Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Adam Sherk

SEPTEMBER 15, 2010

The usual caveats: Social media isn’t a popularity contest and reach does not equal influence, engagement or action These figures will quickly be out-of-date (they probably were before I could hit the “publish” button) But those things aside, it is interesting to take a snapshot at various times for the purposes of comparison.

Team 188

Team Twitter Facebook Comparison 188

Small Business Mavericks

MARCH 30, 2011

What You Can Learn From Web TV » 5 Current Internet Marketing Trends With Staying Power Trends come and go, but not all trends end up going. Mobile Search – Seriously, mobile phones have hit the market big time. Blog Marketing – Blog marketing came on strong, then it dipped. I mean, it slowed down.

Trends 156

Trends Case Study Press Release Marketing 156

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. We discussed location-based social data, the accuracy of impression counts from social media, building relationships with influencers, determining influencers, and the challenges of social listening. Happy Monday! PR Measurement – What to Measure.

Storify 216

Storify Press Release Case Study Hashtag 216

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. Are The Yellow Pages Outdated?

Social Media 187

Social Media Marketing Small Business Case Study 187

Adam Sherk

JULY 9, 2013

But what about using search and social data to influence the editorial calendar over the longer term? But allowing search and social data to influence (not dictate) the editorial calendar and content planning process can reap significant benefits for traffic and audience development. Press Release Optimization Checklist and Tips.

Research 183

Research Content Hitwise Adwords 183

Adam Sherk

AUGUST 31, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites. Reference to other social media measures of influence here by NewsKnife [link] Thanks for this post again.

Sites 182

Sites News YouTube Press Release 182

Small Business Mavericks

MARCH 31, 2011

The most interesting difference between traditional TV and Web TV is that the audience can influence the story line as it develops. Consider: Fans that watch Web shows have the ability to write comments that provide immediate influence on the plot of a series. And, actually, I agree. Now, Web TV producers are saying the same thing.

Case Study 98

Case Study Press Release Small Business Adwords 98

Adam Sherk

APRIL 5, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular MLB Teams on Twitter and Facebook by Adam Sherk on April 5, 2010 A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team.

Team 204

Team Twitter Facebook Comparison 204

SocialFish

NOVEMBER 3, 2010

Back in April 2010, my post for SocialFishing The Role of Crisis Communications in Your Social Media Strategy explained the importance of incorporating social media into your crisis communications plan. Steve Farnsworth in his blog, Digital Marketing Mercenary, posted 20 Free Social Media Monitoring Tools to Find Your Brand’s Social Mentions.

Attensity 169

Attensity Reputation Press Release Survey 169

Adam Sherk

JUNE 15, 2010

by Adam Sherk on June 15, 2010 I have done several posts on news organizations and Facebook recently so I thought it was time to switch things up and look at Twitter again. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 165

News Sites Twitter Digg 165

Small Business Mavericks

APRIL 4, 2011

Viral marketing at its best. Social media offers Internet marketers a powerful way to get our message across, but it is work. Once you influence the connectors, things can go viral pretty fast. The ONLY Way To Manage Your Twitter Account » Is Social Media Inherently Viral?

Social Media 98

Social Media Case Study Press Release Small Business 98

Kikolani

NOVEMBER 19, 2010

14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Making Money Online / Online Marketing. Does Google offer a unique value for reciprocal links ?

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Measuring Social Media Influence. Watch the PSA to understand how storytelling can create a stronger influence on social media.

ROI 114

ROI Social Media SEO Tips 114

Koka Sexton

DECEMBER 20, 2009

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. 10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy.

Case Study 99

Case Study Wiki Software List 99

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Don’t be Shy. If a company is “doing good,” don’t be shy about talking about it. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn.

CSR 138

CSR Social Media Strategy Consultant 138

Koka Sexton

DECEMBER 20, 2009

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. 10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy.

List 96

List Social Media Case Study Wiki 96

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. If you’re looking to be included on 2010′s list, you now know what to do. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JUNE 22, 2010

Unlike every other form of marketing and communication ever devised, you can’t treat social media like taking medicine – something that you do when you have to, and only because someone told you so. It is important that, as marketers and business-owners, we know what business we are in and we are in the communications business.

Social Media 132

Social Media B2B Company Consultant 132

Akamai Marketing

MARCH 29, 2011

Don’t make me gag by posting press release after press release on your blog. Press releases are for journalists, blogs are for people. Think beyond the marketing team. As the famous Greek philosopher, Nike once said, “Just Do It&#. Why should your customers care?

Press Release 238

Press Release Technorati Klout Metrics 238

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. It might even be a dead buzzword. Be responsive.

Social Media 278

Social Media Strategy Yahoo Communities 278

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Tips 179

Tips Press Release Reputation B2B 179

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!) Content Development/Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). There’s relationship building (see rule #6), influence, branding, and more. Keep the good stuff comin’, Tamar.

Blogger 177

Blogger Press Release Advertising Review 177

Waxing UnLyrical

JANUARY 27, 2011

Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted?

Class 279

Class Press Release Flickr Comments 279

Keyhole.co

MAY 19, 2023

You can just imagine the wild rides Tesla investors take when Elon Musk’s tweets move markets and affect the firm’s image. Fewer than half have pre-drafted messages for social media and the press. Besides, don’t forget about such channels as a blog, newsletter, press conference, press release, etc.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. This blog covers specific topics if and only if there’s discussion in a variety of internet marketing forums. Search marketing? In order for people to find you, you need to be able to market your blog to them.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Waxing UnLyrical

AUGUST 12, 2015

And any content-marketing organization must answer the critical question: Does it work? Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1. We develop event topics together, as well as influencer lists for event participants.

Mobile 100

Mobile Metrics ROI Press Release 100

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. They are still stuck in the old paradigm of interruption marketing. Would love to do it after work, but I'll be writing press releases until the wee hours.

Social Media 140

Social Media Strategy Consultant SEO 140

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Laurel Papworth

OCTOBER 22, 2011

Or putting out a Press Release on How Press Releases Are No Longer Effective. Or are the stories mishmashes of other people’s original content – interviews, tweets, blog posts, statistics on Analyst websites and PDFs and press releases? REVENUE ONE: Marketing Intelligence (bottom right quadrant).

Communities 108

Communities Social Media Journal Diagrams 108

Adam Sherk

DECEMBER 16, 2009

I can see how Google might like to keep that low profile among the general population (so it can safely drop 2ndary/tertiary content versions from the index), yet go higher profile in the seo/webmaster community (so as to influence the use of rel canonical). We do live in interesting times.

Syndication 103

Syndication Publishing URL Yahoo 103

ProBlogger

AUGUST 23, 2023

Darren and Chris promoting Problogger the book in 2010 As you can probably imagine, I have a lot to cover and what was to be one article quickly became over-sized, so instead I have broken it into a series. Digital Marketing at the time didn’t consist as much more than this either. This is when we started calling these sites a weblog.

How To 39

How To Journal Wiki Hosting 39