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Is Inbound Marketing Actually Profitable or Just a Slogan

Convince & Convert

Yesterday, HubSpot, the creator of the term “Inbound Marketing,” filed for an IPO. It was our first detailed look into the financial health of HubSpot, and after reading it pretty carefully, I am left with a provocative question. Hubspot has been around since 2006, and their S-1 details financial information from 2009. Maybe you will be, too.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Evans   adenin TECHNOLOGIES Inc. Adenin Twitter   Microblogging / Microsharing  High Tech  United States  Meryl K. Whittemore   ePi Tech Inc.

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Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs?  Collection of Social Network Stats for 2009 From Web Strategy by Jeremiah: Updated from Jeremy’s 2008 social networking stats. Thanks!

50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

www.web-strategist.com

RhinoSEO Website Grader ) It offers the similar grading as hubspot but looks at other factors too like sitemaps Marcy "Supporting: Getting your customers to self-support each other" --I've never really thought of that, to be honest! Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ spicedawg56 It is! Yet remember email is a social network. This way, you’re not randomly choosing tactics without first having a goal in mind. Gently.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday!

Where Do You Want Your Social Media Press Releases to Live?

Adam Sherk

by Adam Sherk on May 26, 2009 The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine , a platform for creating and sharing social media releases (SMRs). Adam Sherk June 1, 2009 at 10:23 am Thanks for your input Maggie. However there is also a downside.

The Social Media ROI Debate

Webbiquity SMM

According to a survey late last year from Bazaarvoice and the CMO Club, 72 percent of CMOs did not attach revenue assumptions to social media in 2009,&# Jerry McLaughlin goes on to say that marketers must do it anyway. According to a new study from King Fish Media , Hubspot and Junta 42 summarized in this post, most marketers perform some type of social media measurement (e.g.,

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Inbound Marketing – Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Inbound Marketing – Video Book Review Written on November 3, 2009 by Justin Levy in books , google , hubspot , inbound marketing , reviews , social media , video 14 Comments - Leave a comment! Disclosure: HubSpot provided me with a review copy of this book.  My review of.@bhalligan

Some Weeks are Hard to Top!

Buzz Marketing for Technology

Monday , Oct 26th rolled around and I was privy to some huge news that was going to be announced – no it wasn’t just my son's 11th birthday – but BtoB Magazine (a Crain’s publication) voted me onto their list of Top 25 Marketers of the Year 2009 ! have been a long time fan of HubSpot TV and I have seen every episode. Little did she know in that moment I became a published author!

Inbound Interaction Management (IIM)

Buzz Marketing for Technology

And further - that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. Inbound Interaction Management could mean many things.

Inbound Interaction Management (IIM)

Buzz Marketing for Technology

And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. Inbound Interaction Management could mean many things. Tweet This!

Social Media Expert: How long does it take to become one?

Buzz Marketing for Technology

In my new role at Avaya I am traveling 3 hours a day (1 ½ hours each way) by car – listening to podcasts like MarketingOverCoffee , HubSpot TV , Duct Tape Marketing – essentially turning my commute into a rolling Social Media university. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a Master Violinist. years. years! years. years! years. years!

Twitter Webinar Basics Etiquette | Almost Savvy

Almost Savvy

Twitter is growing quickly, at the rate of 5,000-10,000 new accounts per day, according to a new report from Hubspot called State of the Twittersphere.? This is my New Year’s gift to you – please join me for this free session to celebrate the beginning of a wonderful 2009. Responses to “Twebinar – My New Year’s Gift to Help you Get Started on Twitter&# Kathy says: January 4, 2009 at 5:30 am Irene, Thanks for the free help. I’m a newbie to Twitter and I’m hoping this will clear up some of my questions. will send you? UPDATE ??

30 Resources and Tips for Using Pinterest to Market Your Business

Pamorama

It has been around since 2009, but it’s resonating with users now and experiencing explosive growth. The Ultimate Guide to Mastering Pinterest for Marketing HubSpot presents everything you need to know about incorporating Pinterest into your company’s social media strategy. People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it.

=LIFT Keynote Announcement: You Don’t Want to Miss This!

Simply Measured

Kipp Bodnar: CMO of HubSpot. Named Editor of the Year by Adweek in 2009, Safian has also served as an Executive Editor for Time and Fortune and headed Money as its Chief Editor for six years. Kipp Bodnar is a pioneer of inbound marketing, and has been with HubSpot since 2010. Robert Safian: Editor-in-Chief of Fast Company. Driving revenue from social media. Robert Safian.

The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

In 2009 I met Joe Pulizzi (wonder what you think about this post, Joe) and the year after that I was happy to help him carry out the message called content marketing, as an editor of the European version of Chief Content Officer , the publication of Joe’s Content Marketing Institute. This blog post tells some personal stories and takes you a bit back in time. Hurray. It gets worse.

42+ Social Media Marketing Tools

blog.junta42.com

Hubspot - I'm a customer. I use Hubspot to track the performance of my keywords and competitors' keywords (courtesy Gretel Going ). Website Grader - Hubspot product that will grade your website on a number of analytics and social media indicators.    Here's a taste.    If you have some social media tools you'd like to add, post them in the comments. Special thanks to those who made recommendations. The Basics. LinkedIn - Start the practice of connecting with every business card you receive from contacts. Courtesy of @mike_stelzner ).

What's your social currency?

Akamai Marketing

Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million  people use Twitter. 640 Million on Facebook. Million users on YouTube. Ever ask yourself why they are there? Hold on. Here’s the answer. What do you have to offer? Wrong.

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity SMM

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Compendium , HubSpot ) to tools built into web content management system (CMS) platforms , but it’s tough to find an alternative that can compete with the flexibility, affordability, capability and search engine-friendliness of WordPress. 6. Why are so many companies now embracing blogging? blog helps on all three fronts much more than a standard corporate website. Location. Author(s). Sassy? Helpful?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.) 48% of Twitter users say they rarely or never check Twitter. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. Or that 73% of U.S.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). 2009 Twitter Demographics and Statistics Report by iStrategyLabs. While 28% of U.S.

Email or RSS: Which Do You Prefer

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! In a recent survey of their customers HubSpot found that their customers preferred to subscribe to blogs via email subscription nearly 12 times more than their preference for RSS.  HubSpot serves mostly small and medium businesses in a cross-section of verticals.  Thanks for taking time out of your day to come hang out here! link].

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. More than half (53.5%) of marketers currently use social media as part of their marketing strategy, up from 45% in 2009. last year (2009).

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. This is the newest data since 2009. It’s my birthday and I have some great news! And I did. Do an audit to find out. Have a look.

How to Create Your Ultimate Blogging Calendar

Katie Lance

According to HubSpot , companies that blog receive 97% more traffic to their website, than companies that do not! For example, here is  Forbes’ editorial calenda r and here is  Inc’s editorial calendar. I’ve been blogging since 2009 in one form or another and I can tell you that the results have made a huge impact on my business and in my bottom line. What happens?

Social Media Monitoring Tools Comparison Guide

www.pr2020.com

HubSpot If looking to i ntegrate social media monitoring into an overall inbound marketing campaign, then HubSpot may be the best fit for you. Note: Were a HubSpot partner agency and use the software for ourselves and a majority of our clients. One can also compare any time period to another (for example a campaign in 2008 to one in 2009). Plans start at $500/month).

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Source: HubSpot ). US mobile ad spending has increased 400% since 2009, and shows no signs of slowing in growth. Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. There are 6.8 Source: Nielson ).

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. Mike is the CMO at HubSpot in Boston, a marketing software company.

Super list of 50 social media links - Koka Sexton dot Com

Koka Sexton

The Hubspot blog is useful. maki) [.] ¬ Sam With Traffic Is King #2865 January 14th, 2009 at 11:41 pm This is a real comprehensive list. ¬ ValisaHunter #3656 March 21st, 2009 at 5:29 am Well, these are interesting thoughts. ¬ lawrenceburg tenn #3882 May 15th, 2009 at 3:03 pm Nice list. I’ve bookmarked it and plan to start going through it tonight.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. With that rapid adoption came a great deal of learning. Magazine.

Tips 77

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent Blog

As HubSpot’s Corey Eridon points out, nimbleness is a state of mind, which requires being able to quickly adapt to new changes and trends. HubSpot’s annual survey of marketers doesn’t solely focus on content, but its insights are too rich to ignore. Minneosota’s professional football team, The Vikings, faced a unique challenge in 2009. Organizing for Content Marketing.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

His unique approach to marketing, which he has developed over the course of 20 years, has led to numerous awards and recognitions, including BtoB Magazine’s “Top 25 B2B Marketer of the Year” for 2010 and 2009 and the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. The size of the company or the number of people it employed did not matter. in August 2006.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Dharmesh Shah Dharmesh Shah is the founder and CTO of HubSpot , a software company that focuses on Internet Marketing. Her passion for Technology and Social Media has made her one of the most Influential Women in Technology (FastCompany, 2009). Perhaps this might serve as the start of a real relationship. contacted a number of influencers to see what grabs their attention. No hype.

B2B social media case studies - 3 you can learn from and why they work

www.arikhanson.com

Rick Short, marketing director at Indium, talks about it as a mathematical issues in this Hubspot interview. Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. All in all, it’s a great way for most to learn.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters.  He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. Mike is the CMO at HubSpot in Boston, a marketing software company. 

What a Trifecta of a Year!

Buzz Marketing for Technology

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But this year is going to make last year look like I was slacking off ….

15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy

Writtent Blog

Image Credit: HubSpot. 2. As HubSpot’s Corey Erido n points out, “[buzzwords] should be balanced with…variations of keywords that people use when they don’t know exactly what you’re looking for.” Prior to 2009, SEO was a bit like the wild west. Is SEO dead? Not exactly. That being said, keyword research still matters. Do: Keep an Eye on Trends. Don’t: Ignore Jargon.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. How you can use it most effectively?

Content Creation: How to Steal Your Way to a Successful Blog

ProBlogger

Hubspot’s Data-Driven Guide To Writing Better Headlines. This is what it looked like: The #1 result was a podcast. #2 was a post written in 2009. This is a guest contribution from  Iniobong Eyo. You can admit it. You think the headline is outrageous. Is he in his right mind? In fact, you’re surprised – or even shocked? But you’re reading this anyway. Cruel blogosphere. Example.

Keynote: The Social Web Is More Than Tweets the Eye | Bare Feet Blog

Bare Feet Studios

Or Hubspot. Upcoming & Recent Events Join Us on The Reef Recent Visitors to Our Site © 2009 Bare Feet Blog Powered by Thesis , Wordpress and Thesis ThemesFirst let me thank Quincy Solano and team from Technology News Bytes and our own Social Media Club Hawaii for creating a high energy event! You were awesome Tara and Rob – I loved having you there with me.) Be real.