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This Week in Social Media – 8/7/2013

Social Media Marketing

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. this week in social news'

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. Without further ado, I now present to you the best internet marketing posts of 2009. Most people forget about that in such a social media centric world. And like last year, I have a gift for you. He offers great tips here.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

Access to these social media communities is free. The only substantial cost for you is time. Reply Tamar Weinberg July 15, 2009 at 1:11 pm Thanks Yossi! Reply Nate Holland July 15, 2009 at 6:26 pm That sounds great! Social media is great by the way. The best part? Can’t wait to check it out.

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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

There are two things we must understand before we can define if social media adds value to your business. 1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

Reply Tamar Weinberg October 22, 2009 at 11:10 am Yup Glen – some companies will be happy to broadcast. That’s fine, but they lose sight of the fact that this is social media. Reply Barry Schwartz October 22, 2009 at 1:40 pm Yes, I agree with Glenn. Keep well, Tamar! Interactions are key.

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

Your responsibility as a marketer is to understand that permission marketing might actually take work, but the other extreme is to choose an easy way out that will likely have a cost that may be hard (or impossible) to recover from. Reply Bill Rice December 9, 2009 at 8:55 am I love, “approachability is not an invitation.&#