Convince & Convert

APRIL 9, 2013

Welcome to the new world of customer service, brand management, and social marketing. We call it “open business” Spanning multiple platforms and social channels, customers are now immersed and engaged in a constant conversation about the products and brands they love. Marketers used to define brands. Transparency.

Authentication 147

Authentication Loyalty Buy Study 147

Bare Feet Studios

APRIL 29, 2009

The discussion and conversation is all about context, and context shifts constantly and throughout multiple dimensions. It was also very small, and the quality of conversation was very mundane – such is the making of genius! rush_L May 2, 2009 at 4:53 am Okay. ’&# I consider that a red flag of ignorance!

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Techipedia: Tamar Weinberg

JUNE 19, 2012

They entice higher brand loyalty by enhancing ‘insider’ status. Designating a community manager to monitor activity is a necessity, but that doesn’t mean your manager has to be involved in every conversation. Because WUGspace generates such great content, he plans to leverage it as a marketing tool in the near future.

Cost 135

Cost Communities Drupal Forums 135

Almost Savvy

MARCH 1, 2009

Posted by Irene Koehler in Business , Networking on March 1, 2009 | 40 responses After spending much time deeply immersed in the high-tech, heavily wired world of virtual networking, it can become easy to overlook some of the “old school&# networking tools. Susan says: March 1, 2009 at 2:13 pm Irene, Timely blog.

Real Estate 267

Real Estate LinkedIn Meeting Tools 267

Pixlee

JANUARY 19, 2017

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. Influencer marketing is the fastest growing channel for customer acquisition. for every dollar invested in influencer marketing.

UGC 41

UGC Content Loyalty Travel 41

Josh S Peters

SEPTEMBER 2, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The ZizZazz incident The ZizZazz incident Written on September 2, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment! So what does this have to do Social Media, Internet Marketing and Online Life?

Energy 150

Energy Tumblr Posterous Lijit 150

Social Media Network Marketing

AUGUST 14, 2010

Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. Unported License. Unported License.

Social Media 93

Social Media How To ROI Reputation 93

Myrland Marketing

SEPTEMBER 13, 2010

I don’t need marketing. Are you one of those who has discovered that conversing, sharing, informing and enjoying your interaction with others seems to be working for you? Wow – how many time have I heard, “We market by word of mouth.&# I’ve heard it with my own two ears. Well, GREAT!

Real Estate 85

Real Estate WordPress Wikipedia Technorati 85

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133

Myrland Marketing

MARCH 1, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense IT’S TIME TO INVEST by Nancy Myrland on March 1, 2010 A few times a week, I send out short marketing words of wisdom on LinkedIn, Facebook and Twitter called Myrland Marketing Moments.

LinkedIn 71

LinkedIn WordPress Technorati Training 71

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? the maturity of digital and social media requires integration of marketing strategies. Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. The Marketer’s View.

Engagement 45

Engagement Alterian ROI Loyalty 45

Diva Marketing Blog

DECEMBER 24, 2009

Fast forward 62 years to 2009. Social media is one of the most exciting marketing strategies we've seen in the last 60+ years. One of the most important for marketers is our business is not all about the brand. In the world of conversational marketing there is no room for high-pressure sales techniques.

Social Media 74

Social Media Film FAQ Loyalty 74

Proactive Report

SEPTEMBER 14, 2009

Content that sparks conversations in social media sites is very effective for brand building. And according to Equation Research’s 2009 Marketing Industry Trends Report within the next year an astonishing 82 percent of brand marketers will be using social media to promote their brand. Much more so than advertising.

Social Media 58

Social Media comScore Brands Loyalty 58

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s not the end all be all.

ROI 161

ROI Social Media Metrics Loyalty 161

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? the maturity of digital and social media requires integration of marketing strategies. Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. The Marketer’s View.

Engagement 40

Engagement Alterian ROI Loyalty 40

Proactive Report

SEPTEMBER 14, 2009

Content that sparks conversations in social media sites is very effective for brand building. And according to Equation Research’s 2009 Marketing Industry Trends Report within the next year an astonishing 82 percent of brand marketers will be using social media to promote their brand. Much more so than advertising.

Social Media 53

Social Media comScore Brands Loyalty 53

Social Media Network Marketing

MAY 31, 2010

Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Likewise, executives want results, they want to see if their investment has a direct correlation with the goals of increased revenue, decreased support, expanded market share and enhanced brand. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Waxing UnLyrical

DECEMBER 6, 2010

Are you engaging in conversations? Please do share via a comment below, so that we can continue the conversation and learn from each other. Ive passed the 80/20 and probably at 60/30 on business vs. personal tweets, with 10 for just chatting, conversations. More importantly, it’s about how you’re interacting on them.

Class 211

Class Comments Eventful Conversation 211

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 125

Content Marketing Consultant Social Media 125

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? To help me in this quest for the truth I enlisted the help of a couple of my fellow online marketing and SEO buddies.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. His self-deprecation adds a hilarious, warm tone throughout. UNsettling Stratten has a knack for gaps.

Review 115

Review Social Media Social CRM Consultant 115

Atom Thought

JANUARY 5, 2009

But with rising unemployment and recession, we might see a rise in ecommerce fraud in 2009. In cases of credit card fraud , the merchant loses the goods or services sold, the payment, the fees for processing the payment, any currency conversion commissions, and the chargeback processing fee. Run a customer loyalty program.

Retail 100

Retail Banking Crowdsourcing System 100

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Bare Feet Studios

JUNE 9, 2010

We saw the intrinsic value of this real-time, widely distributed conversation and we wanted them to grow into a stable, successful business. I don’t think “everyone&# is the only valuable market proposition. This is why Twitter is a tool, not a marketing plan and some day, there will be a different tool.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Your company needs to be part of that conversation. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. The elevator pitch is dead.

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Roger Smith has really penetrated a heavily saturated market, and they’ve done so with grace.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. That’s what builds loyalty and advocacy. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

JULY 14, 2010

At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. On occasion, each has even taken action related to the “conversations”. Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm.

Social Media 136

Social Media Strategy Metrics Organization 136

Diva Marketing Blog

JUNE 17, 2009

Held weekly, Tuesdays from noon - 1p, #socialmedia explores issues about social media marketing. Although #socialmedia is structured around 3 20-minute segments each with a unique question, it was fascinating to watch the sidebar conversations occurring simultaneously. The questions: #1. here are my take of the highlights.

comScore 40

comScore Social Networking Social Media Flickr 40

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. It’s on JaneNation. From a business standpoint, it’s brilliant.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 150

Social Media Strategy Consultant B2B 150

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Laurel Papworth

MAY 8, 2010

Think of a wake and you have some idea of the kind of conversations that occur. Radar was born a short time later, and focused on delivering a real-time, mobile stream of pictures and conversation shared by you and your friends on any phone… long before the iPhone made this a far easier experience to develop. Speaking 2009 (1).

Sites 81

Sites Social Media Social Networking Mobile 81

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52