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Changes in News Delivery Give New Power to Press Releases

Proactive Report

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa.

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FTC Says Bloggers Must Disclose or Face Stiff Penalties

Bill Hartzer

In what I believe is a surprising decision, the Federal Trade Commission decided that they will require bloggers to “clearly disclose any freebies or payments&# they get from companies for reviewing their products. What’s more important here, though, this is the first time that FTC rules have covered bloggers.

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PEJ Study Shows Print Still Primary Source of Original News Reporting

Adam Sherk

We found official press releases often appear word for word in first accounts of events, though often not noted as such. While many people regard press releases as little more than throw-away text, the reality is that smaller news sources in particular do in fact use that content in full or repurposed form.

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The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

When Brian Solis and I launched BuzzGain in January 2009, we had 5 primary blog(ger)s who covered us out of the top 10 influential ones that we targeted and 27 other blogs that made a mention of our launch. Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

As bloggers, we’ve all experienced it: the completely off topic pitch. There are even more bloggers. There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. There are thousands of public relations professionals. Guess what?

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Hey, I Got the Lead Sentence in a Spammy Scraper Article

Adam Sherk

I guess you have to admire the automated attempt to transition from enterprise social media strategies to buying NFL replica jerseys: And at least the advertisement was well targeted to me since I’m interested in press release optimization and I’m a fan of PRWeb. My Top 10 Posts of 2009 on News Media, SEO and Social Media.