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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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Paying Homage to the Social Technographics Ladder

Ignite Social Media

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. .

Survey 148
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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

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Improve Your Digital Marketing Tactics With User-Generated Content

Pixlee

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content. That confidence, with modern marketing, comes via social proof, in the form of UGC.

UGC 65
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How Obama Sets Online Marketing High

Ari Herzog

In 2008, Obama made big headlines when he became the first presidential candidate in the modern era to decline public financing for his presidential campaign. Obama’s 2008 campaign raised a similarly unprecedented amount of money, nearly $750 million (you can see why they declined the meager $84 million!).

Marketing 154
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Survey says. Marketers are tired of Web 2.0!!

Buzz Marketing for Technology

In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group). All 1,800+ active members of MENG were emailed on November 15, 2008 and asked to complete an online survey. The Survey was closed on December 2, 2008 with a total of 643 responses (representing a 36% response rate).

Web 2.0 100
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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

May 19, 2008. Use the groups features and find groups where you might want to contribute. Swing by [chrisbrogan.com] for more posts in the series, and if you have topic ideas, feel free to share them, as this is a group project, and your opinion matters. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am.

LinkedIn 279