How Glossier Built a Cult Following on Social Media
Unmetric
SEPTEMBER 19, 2018
The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. The Launch Pad.
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