What is Earned Media?
Sherrilynne Starkie
FEBRUARY 18, 2020
It confers powerful third-party endorsement for a company, a product or even an idea. Here a software company has published a research report using a hook that’s sure to interest reporters. I first published them in 2006 and then updated them 2018. What is Earned Media? Earned media is media coverage or ‘good PR’.
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