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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Monday Roundup: the #IABC15 (IABC World Conference) Edition

Waxing UnLyrical

Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Valuing quality journalism in corporate publishing. Monday Roundup: the #IABC15 (IABC World Conference) Edition is a post from: Shonali Burke Consulting, Inc. Good morning from the West Coast! Why did I leave again…?

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Lawyers, Can You Grow Your Practice By Publishing Content?

Myrland Marketing

It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. When you publish content, others can find it when they are ready, not just when you are on the platform posting that content. We can’t stop talking about content marketing and for good reason.

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How to Use Niche Publishers to Drive Revenue

Convince & Convert

Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. While it may be more time-consuming on the front end, you’ll find that working with individual publishers will pay off in the long run. Still, it’s hard to determine whether a vertical publisher is truly right for you.

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What is Earned Media?

Sherrilynne Starkie

It confers powerful third-party endorsement for a company, a product or even an idea. Here a software company has published a research report using a hook that’s sure to interest reporters. I first published them in 2006 and then updated them 2018. What is Earned Media? Earned media is media coverage or ‘good PR’.

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15 Must-See Conferences for Digital Marketers in 2014

Writtent Blog

No one needs conferences more than digital marketers. Whether you’ve got the budget to attend two or twelve conferences next year, we’ve compiled a list of 15 of the most prestigious gatherings that are sure to inspire your outreach! The 2014 Carnegie Conference – January 30-31, 2014. ad:tech – March 26-27, 2014.

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13 Powerful Takeaways From the #Inbound13 Marketing Conference

Writtent Blog

Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference. Between over 100 amazing speakers like Seth Godin and Arianna Huffington, an on-site concert and tons of networking opportunities, it’s no surprise the designated hashtag of #Inbound13 was trending on Twitter for much of the conference.