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What is Earned Media?

Sherrilynne Starkie

In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. It integrates digital marketing communications strategies and tactics to maximize impact, extend reach and deliver a measurable return on investment (ROI). What is Earned Media? Examples of Earned Media Success.

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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Consider this post in Gigaom, 3 accurate metrics for ROI on social media campaigns.

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Are Small Businesses Effective Online?

Small Business Mavericks

But let’s qualify that: This assumes that you are running these campaigns. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you.

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Breaking All Of Twitter's Rules

Twist Image

Evan Williams (co-founder of Twitter) joined in March of 2006. Chris Brogan ( Human Business Works and co-author with Julien Smith of the best-selling business book, Trust Agents ) joined in October of 2006. Brands (and individuals) are constantly looking for both best practices and ROI in Social Media (and Twitter is no exception).

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My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

I thank BearingPoint for the opportunity to do some of these incredible things and wish them only the best for the future!

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Micro-influencer marketing is the new long tail

Socialmedia.biz

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Micro-influencers Bring Mega ROI for Brands (most of the time, celebrity influencers aren’t worth the money).

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Hawaii Business: How the Social Media Workshop Can Help You

Bare Feet Studios

We have far more to gain by sharing knowledge and collaborating on social media campaigns than we do by staying isolated in our own competitive worlds. More importantly though, there is a shift in consciousness that has already taken place in terms of how people do business and how customers expect companies to perform.