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What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Today’s picture is much rosier. What is Earned Media?

Fashion 409
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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Consider this post in Gigaom, 3 accurate metrics for ROI on social media campaigns.

Data 197
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Micro-influencer marketing is the new long tail

Socialmedia.biz

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Micro-influencers Bring Mega ROI for Brands (most of the time, celebrity influencers aren’t worth the money).

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Are Small Businesses Effective Online?

Small Business Mavericks

When Should An Online Business Begin Marketing? I’d be willing to wager that more than 50% of small businesses are not effective at online marketing. With that kind of bold statement, I guess I should define what is “effective&# online marketing. » Are Small Businesses Effective Online? So let’s do that.

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Breaking All Of Twitter's Rules

Twist Image

Evan Williams (co-founder of Twitter) joined in March of 2006. Chris Brogan ( Human Business Works and co-author with Julien Smith of the best-selling business book, Trust Agents ) joined in October of 2006. Brands (and individuals) are constantly looking for both best practices and ROI in Social Media (and Twitter is no exception).

Twitter 103
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My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall). to help with the writing since he is the CEO of AboutFaceDigital the world’s first Facebook only marketing firm. and a general tendency to speak in 140 character phrases!

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. Here’s 2006. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009.

Marketing 265