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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Campaign 113
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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow. Sentiment Analysis. Most of this information aligns with your interests and offers a personal context.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. SM2 provides enough social media monitoring power to be relied upon by some fairly large brands, at a price point affordable to midsized and even socially active smaller companies. Nielsen BuzzMetrics.

SM2 202
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Best Social Media Monitoring Tools

Bill Hartzer

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152
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Amazing People Are Everywhere. Meet Rae Hoffman.

Twist Image

Back in April 2006, I was speaking at a Search Engine Strategies event. On people or on brands. Sure, but if I can change or hide the names of the individuals or brands without loosing any sentiment on the power of the story, I would use my editorial power to do just that. Rae Hoffman (aka Sugarrae ). Critical with depth?

Meeting 79
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My 3 Words For 2017

Twist Image

I've been doing this exercise ever since Chris first introduced it (I think it was back in 2006?). When I started out in that business (over a decade ago), I was known as the "personal brand" speaker. I love the sentiment. personal brand. personal brand speaker. personal brand. personal brand speaker.

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Death, Social Media, Personal Branding

Bare Feet Studios

Like many people, his stature or what we call personal brand, has improved since he passed away. So really it makes sense that rather than me trying to tell the world about him (when in fact I went several years being out of touch), that instead I let others who knew him, define him as a man, and as a brand. The brand lives on.