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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is important because the majority of Instagram users are in the 22 to 35-year-old age group.

Marketing 199
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7 Strategies for Growing Community on Your Blog

ProBlogger

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit launched in 2005 and sold to Conde Nast less than a year later for $10 million USD. Reddit is all about fostering community by encouraging users (a.k.a. R.I.P. Yahoo Groups.). How does Reddit work? Advertising.

Reddit 102
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7 Strategies for Growing Community on Your Blog

ProBlogger

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

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How These 6 Women-Owned Small Businesses Are Doing Good

Buffer Social

Not only do they generate 44 percent of economic activity , but they also create over 60 percent of net new jobs and inspire American innovation. These events are promoted actively on social media and through a bi-weekly newsletter followers can subscribe to. Contrary to their name, small businesses provide big dividends to the U.S.