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Digital grassroots: the Internet fights back

Sherrilynne Starkie

His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law. It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. There is no song book.

Committee 312
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Google, Social Media, and the Wisdom of Enigmas

Convince & Convert

At the time I felt very lucky (pun intended) to be among the 400 employees of a small but well-known and rapidly growing company. Doug Edwards , one of my early colleagues and head of the corporate marketing efforts, has authored a book about the culture and people behind one of the world’s most unconventional brands.

Google 118
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Surprise and delight: What it is and brands who get it right

Sprout Social

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Some companies use it as a retention strategy as well. If a surprise and delight idea is executed well, customers are more likely to advocate for the brand, especially on social media.

Brands 99
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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Since 2004 it has grown to over one billion users globally, with over half of those logging on daily. Great leaders (and great companies) create movements, not just products. Make innovation personal!

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Social Media Insecurity: What to do When Online Activity Affects.

Techipedia: Tamar Weinberg

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. Understand Your Role I use social media both personally and professionally.

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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. ” Social media users use this hashtag on posts that “throwback” to an older version of themselves. The history of this social media trend actually goes back pretty far.

Brands 145
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How to get Yelp reviews & improve your online standing

Sprout Social

Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research and express their opinions on the businesses they frequent. If you offer a service or food service options like delivery, connect those features so clients can easily book from your page or order food. Share your Yelp reviews on social media.

Review 127