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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

Marketing 217
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

Marketing 157
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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. All the Nesamani related posts yesterday were a lesson in piggyback marketing. Every social media manager, including yours truly, is out there trying to craft contagious content. Who is Nesamani? Social media piggybacking.

Meme 103
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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

———————. Laying out the fundamental issues and challenges in a post has become an integral part of the success of our weekly events. Newsroom employment would peak in 2001 as newsstand sales of the top 100 magazines approached 30 million. Customers now take their opinions directly to the market. This week is an exception.

Industry 143
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Why Hashtags are Spam #hashtags

Bill Hartzer

The problem is that the end user, the person creating the content (or the tweet, the post, etc.) on the social network is deciding which #hashtag to use on their content. And when the end user decides what is an appropriate keyword (or hashtag) to use on their content, all heck breaks loose and it’s opened up for abuse.

Hashtag 149
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5 Steps to Launch Your International Social Media

Convince & Convert

Launched in 2001, Lingo24 has clients in over sixty countries, and translated over forty million words in the last year. The challenge is that your social media efforts need to be localized for each target market, in the same way your websites need to be. Localize your content. It’s tricky, but not as difficult as it may seem.

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Reputation Management Seminar to be Held in Dallas Texas May 13

Bill Hartzer

Well, if you’re going to be in the Dallas, Texas area this month (on May 13, 2009), then you might want to check out the online reputation management seminar being held by the Dallas Search Engine Marketing Association, the local search engine marketing association that I founded a few years ago. As President of the Dallas/Ft.