Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? How do I use my time and resources most effectively? What social media developments and trends should I be watching? And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? What to do? Social Media Strategy and Best Practices. by B2B Lead Roundtable Blog. MORE >>

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Create video emails? Convert PowerPoint presentations to Flash, or into YouTube videos? Search for a brand name or keyword across all of the most popular social networks at once? Create animations? Promote events through social media? MORE >>

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Social Media Marketing Tips, Tactics and Guides. by Kuno Creative. by Cultivating Your Customers. MORE >>

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. This confusion is partly due to some still-common misconceptions about social media marketing. As the goal of Social Media is Simpler Than You Think was to demystify social media marketing, this post will attempt to de-myth-ify it. Social media is so easy we can hire an intern to do it. Argh, no! Um, no. MORE >>

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. That is what has driven social media adoption. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Jennifer Aaker. aaker. Diana Adams. Ambal. MORE >>