The Social Media Incubator

MARCH 10, 2015

'Are you still unconsciously deleting junk emails or subscriptions every week? Every day? Well there is a quick and easy fix to organize all of your email subscriptions, including ones you don’t even know about. The answer? Subscribe to one more email. Let us explain. It’s called Unroll.Me , and it our very early Christmas present to you (don’t expect another one at Christmas).

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Yahoo Newsletter Organization List 100

The Social Media Incubator

MARCH 9, 2015

'No, not that critter found in the plains of South Africa. We’re talking about a new app that started quickly spreading last week on across Twitter. Meerkat allows Twitter users to seamlessly stream live video to all of their followers. Download the app, and then start streaming live from your office or living room within 30 seconds. How it works.

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Social Media Marketing Mobile Compete 100

The Social Media Incubator

MARCH 2, 2015

'They say life is like a box of chocolates. You never know what you’re going to get. Social media for your business can be the same way. If you don’t do your research, it can be like reaching into that box of chocolates and taking random chances on what result you’ll get! If your business is on social media, it can be a struggle to determine which platforms could be best for you in the long run.

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Social Media Education LinkedIn Platform 100

The Social Media Incubator

FEBRUARY 2, 2015

'The big game brings a lot of discussion around the big plays, or in the case of this year’s Super Bowl, the final plays. But another major topic surrounds something outside of the game, the ads. And the same question comes up every Monday morning following a Super Bowl: Who had the best Super Bowl commercial? We take a look at who, what, and why.

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Advertising Sentiment Campaign Influencer 100

The Social Media Incubator

DECEMBER 22, 2014

'At the end of the year, many offer up their thoughts on what the online trends will be for the year to come. Some will come true, and some will fall short. So instead of telling you what is going to happen in 2015, we will offer a few items to watch for. Could Ello rise? Actually, it’s Ello. If you haven’t heard of the new social media site, there’s a good chance you will in 2015.

Marketing 182

Marketing B2B Engineering LinkedIn 182

The Social Media Incubator

OCTOBER 22, 2014

'In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. There are three types Facebook offers: Profiles, Groups, and Pages. It can be confusing to sort out exactly what each one should be used for and what it should look like. What is a Facebook Profile?

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Facebook Education Reputation Groups 183

The Social Media Incubator

AUGUST 18, 2014

'In recent weeks, Facebook has been the talk of the town by making it required for mobile users to download their Messenger app to send their friends messages from their mobile device. Users have been outraged by the change and many have gone to the app stores to leave negative reviews, resulting in a one-star overall rating for the app in Apple’s App Store for its current version.

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Privacy SMS Mobile Education 161

The Social Media Incubator

JULY 24, 2014

'Social media has become one of the fastest growing tools for many industries in the last decade. Each week we take a look at how social media has changed, as well as new trends in the industry. This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users.

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Marketing Case Study YouTube News 179

The Social Media Incubator

JULY 15, 2014

'photo courtesy: Getty Images. Are consumers really influenced by content they see on social media? Gallup released a recent poll that suggests a majority of users aren’t influenced by social media to make purchases. This may sound like bad news for businesses who have invested time and money in social media marketing efforts, but it’s important to look at the details of this poll before panicking.

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Influencer Social Media ROI Study 166

The Social Media Incubator

JULY 14, 2014

'Many businesses in varying industries wonder what, if anything, social media can do for them, and every industry is different when it comes to forming a social media strategy. Other times, social media can have an effect on a business without a direct posting to a social media site. In one example of this, Chanhassen Groomers gained a client from a post on Facebook by Noah’s Memorial Classic , a charity golf event benefitting SIDS research. “Donating to Noah’s benefit already

Social Media 185

Social Media ROI Reputation Eventful 185

The Social Media Incubator

JUNE 10, 2014

'If you are still using Internet Explorer, you might want to consider replacing it with a better web browser – and soon. There are several reasons why Internet Explorer is a bad choice of web browsers for business. Here are a few: There are endless security issues. Just recently, for instance, USA Today reported that Microsoft issued a security upgrade for Internet Explorer.

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Microsoft Open Source Issues Mobile 192

The Social Media Incubator

JUNE 3, 2014

'photo: Krista Reynolds, Never Miss a Moment. As a photographer and visionary myself, it’s hard for me to imagine not sharing images. This world that we live in today is so visually based. We’re able to see what people all over the world are eating for breakfast which is totally crazy, but incredible. Let me ask you this: The last few times you scrolled through Facebook or Twitter and only saw a written post without an image attached, did you read it?

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Proposal Social Media Course Twitter 175

The Social Media Incubator

MAY 29, 2014

'photo courtesy: Getty Images . As social media becomes more prevalent, business owners are faced with numerous legal issues. What can I say? How can I say it? Who is going to take issue with my content? As with any new opportunity, there are certain associated risks. Many of the large social media players, such as Facebook and Twitter, have internal reporting policies where the owner of a trademark can prevent another party from improperly using a trademark.

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Social Media Policies Social Networking Forums 144

The Social Media Incubator

MAY 28, 2014

'photo courtesy: Getty Images. A trademark is “a word, phrase, symbol or design, or a combination thereof, that identifies and distinguishes the source of good of one party from another.” The primary policy underlying trademark law is to protect consumers from confusion and prevent the use of misleading tactics by competitors. With the recent advances in social media, many consumers now demand an interactive experience with their favorite brands and companies.

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Policies Issues Review Company 134

The Social Media Incubator

MAY 15, 2014

'On May 14, many Shutterfly customers received a surprising email. The email contained a message that congratulated the customers on their “new arrivals.” The message took many by surprise as they have not had a new addition to their families. Shutterfly intended the email to only go out to those customers who had recently purchased baby-related items from them.

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Reputation Issues Social Media Strategy 132

The Social Media Incubator

APRIL 14, 2014

'If you have yet to hear about the Heartbleed bug , it could easily be called one of the largest security threats to the Internet ever! The bug has created a need for all businesses to take immediate action in changing their passwords. Changing your passwords on a regular basis is a best practice for businesses, but when a security threat arises, it is an immediate need.

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Tumblr Yahoo Flickr WordPress 178

The Social Media Incubator

APRIL 8, 2014

'On Tuesday, April 8, Twitter announced they will be updating their site with a whole new profile design for Twitter users. This new web profile may look familiar to frequent social media users, as it takes a Facebook-like approach. The look of the profile won’t be the only thing changing. There will also be new features accompanying the redesign.

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Twitter Social Media Groups Groups 151

The Social Media Incubator

MARCH 27, 2014

'Photo via Twitter Blog. Twitter has continued it’s growth and sharing features in today’s social media world. On March 26, Twitter announced they were rolling out two new features in order to make Twitter pictures more social. The new features of Twitter are photo tagging and the ability to include up to four photos in a Tweet. Tag your friends.

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Twitter Notification Mobile Education 151

The Social Media Incubator

MARCH 13, 2014

'Don’t have time to sit down and enter contact information for all of those business cards you’ve been collecting? No problem. Our App of the Week allows you to take a picture and move on with your busy day. CardMunch by LinkedIn gives you the opportunity to add your new business contacts to your phone quickly. CardMunch lets its users take a picture of a business card they have collected.

Mobile 182

Mobile LinkedIn Tips 182

The Social Media Incubator

MARCH 6, 2014

'The largest provider of professional quality photos on the web will now offer its photos for free. If you have visited the Getty Images website before, you have noticed a watermark and prices that go along with any photo. That has now changed as the site will no longer charge licensing fees for anyone using their images on a Facebook page or blog, for example.

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Embedding YouTube Price Tips 170

The Social Media Incubator

MARCH 5, 2014

'Flipboard has announced they have acquired Zite and will be working with their team, as well as CNN, to create an “unparalleled personal magazine” for all readers. Flipboard acquires @Zite & partners with @CNN. Read CEO @mmccue 's letter on what lies ahead [link]. — Flipboard (@Flipboard) March 5, 2014. There are no details as for what may come out of the deal.

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Flipboard News Mobile Issues 144

The Social Media Incubator

FEBRUARY 25, 2014

'A new change to Facebook may help brands and their engagement levels. Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. However, the newest change to Facebook gives those brands hope. Now, when a Page tags another Page in a post, followers of both pages will see it in their News Feed.

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Feed Feedly News Social Media 161

The Social Media Incubator

FEBRUARY 24, 2014

'If you have a website or blog, especially one used for commercial use, you probably use your fair share of images. The world today is all about being visual, so online marketers don’t really have an option when it comes to using images or not. People just won’t read a plain text page anymore; there’s no patience for it. With that said, it is important to take extreme caution when using images you find online.

Price 161

Price Sites Google Tips 161

The Social Media Incubator

FEBRUARY 12, 2014

'This week’s SMI App of the Week isn’t your typical app that is featured, but with Valentine’s Day quickly approaching, it could come in handy. Red Stamp is an app that allows you to send cards to your friends, family, significant others via mail, email, Twitter, Facebook, text or Instagram. Red Stamp allows you to pick a template from any of their large selections in a given category, then customize it and send it off.

Mobile 121

Mobile Template Templates Cost 121

The Social Media Incubator

FEBRUARY 5, 2014

'This week’s SMI App of the Week is Facebook’s new Paper app. It’s hard to ignore when a social media giant releases a new app. On Feb. 3, Facebook released it’s highly anticipated Facebook Paper app. It grabbed the attention of most as some anticipate it may be able to replace the Facebook app someday. That day doesn’t look like it would come anytime soon, though.

Flipboard 140

Flipboard Notification Mobile News 140

The Social Media Incubator

FEBRUARY 5, 2014

'On Feb. 5, 2014, CVS, one of the nation’s leading retail pharmacies, announced they would end sales of all tobacco in their 7,600 stores by Oct. 1, 2014. “As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health,” the company said on their Facebook page.

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Examples Social Media Strategy Health Care 139

The Social Media Incubator

JANUARY 29, 2014

'You might be looking for an app that allows you to view PDFs, write on them, convert to PDFs and annotate them, and take notes. This week’s SMI App of the Week allows you to do all those things right from your iPad! DocAS is an app that allows you to take notes, write down your ideas, annotate PDFs, present and read your documents, record meetings or classes, as well as share all of your notes/documents on your iPad.

iPad 114

iPad Microsoft Class Mobile 114

The Social Media Incubator

JANUARY 24, 2014

'Have you noticed more ads in your social media feeds lately? It may be something you have to get used to. Money spent on social ads is projected to reach $7.1 billion in 2014. That’s billion with a ‘b.’ It’s also projected to reach $11 billion by 2017. Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014.

Advertising 114

Advertising Mobile ROI Project 114

The Social Media Incubator

DECEMBER 30, 2013

'Ring in the new year with a new calendar app! If there’s one thing we know about calendar and schedule apps, it’s that there are a lot of them. There are also a lot of different styles of calendar apps that people respond to, and that’s why it’s important to find the one that fits your technological abilities and habits best.

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Organization Apple iPhone iPad 114

The Social Media Incubator

DECEMBER 18, 2013

'Spend a lot of time checking email on your mobile device, or maybe just trying to sort through and organize it all? This week’s app can help iPhone and iPad users do just that. Mailbox was introduced a couple of years ago, hoping to introduce users to a new way of viewing their inbox. For some time you had to put yourself on a waiting list just to receive the app, but as they continue to grow, it is now downloadable in the app store.

iPad 106

iPad Notification iPhone Yahoo 106

The Social Media Incubator

DECEMBER 16, 2013

'For years, Google provided marketers with its keyword research tools, free of charge. Search Engine Optimization specialist, Caroline, Melberg , has been recommending the Google Keyword Research Tool for years as a great place to start your keyword research. In the past, Google Adwords users could use the Google AdWords Keyword Research Tool while logged into their accounts.

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Research Adwords SEO Engineering 125

The Social Media Incubator

DECEMBER 9, 2013

'You may have heard about Facebook updating their News Feed algorithm. What does this mean? What does it mean for your Facebook marketing strategy? It may mean you have some changes to make. If your on Facebook (which you should be), then this new algorithm could affect your posts and who sees them. The changes by Facebook are directly related to posting more high quality content in a user’s News Feed that they will be more interested in.

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Tips Meme ROI Feed 140

The Social Media Incubator

DECEMBER 4, 2013

'The holiday season is in full swing, which means plenty of mail and packages are being sent around the world. According to USPS 2011 statistics , 16.5 billion letters, cards and packages are sent between Thanksgiving and Christmas. If you find yourself sending a lot of mail this holiday season, and you use the United States Postal Service or UPS, then this week’s apps of the week may be perfect for you.

Mobile 125

Mobile Statistics Price Tips 125

The Social Media Incubator

DECEMBER 3, 2013

'If you’ve done any reading on search engines or heard much news about them, then you’ve likely heard something about the Panda update, Penguin update, or most recently, the Hummingbird update. All of these updates are search engine algorithm updates. You might be wondering what that means, exactly. Search engines use mathematical analysis to determine how search engines should be ranked for queries when searchers make them.

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Engineering SEO Guidelines ROI 125

The Social Media Incubator

NOVEMBER 25, 2013

'In today’s fast-paced business climate that integrates online marketing and traditional marketing methods, businesses need to think outside the box about how to attract and acquire new customers. Here are 10 simple truths about marketing for businesses today: Talking with your customers and not at them will get you a lot further. Consistency and relevancy are key to your success.

Marketing 132

Marketing B2B Loyalty Engineering 132

The Social Media Incubator

NOVEMBER 20, 2013

'This week’s App of the Week gives you the opportunity to give your clients, business partners, friends and family a more personalized voicemail. YouMail is a voicemail service that allows you to choose from a variety of greetings already made for you; or you can record your own. Features. YouMail provides smart greetings in which callers are greeted by name.

Mobile 125

Mobile Tips Features Marketing 125

The Social Media Incubator

NOVEMBER 13, 2013

'Are you sick and tired of expense reports? This week’s App of the Week helps you capture receipts, track time and mileage, business travels and manage expense reports. Expensify is a free app that has been acknowledged as one of the best apps for expense reporting. So what exactly can the Expensify app do for you? Easy receipt capture. Take a picture of your receipt and you can throw it away. .

Banking 151

Banking Mobile Report Travel 151