article thumbnail

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Your reputation is so important online because both bad and good news spread quite quickly. As part of your reputation, there are also online reviews, which are shared a lot and heavily influence search listings on sites such as Google. You may also want to isolate any clicks through to your web site and leads generated.

article thumbnail

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

However, you need to articulate to your client or marketing teams that social media is not just about participating on Twitter and Facebook. Yes, Twitter and Facebook and Digg and other niche sites cost nothing to join, making social media a relatively free marketing option. I’ve heard such great things about Sysomos!

article thumbnail

No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

Here are some rules of thumb to consider when considering a social media marketing strategy: Engagement is Everything I can’t stress it enough: social media marketing is a social activity! The success of a social media marketing campaign strongly revolves around engagement. Aggregator sites are evil.