Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. I once calculated time spent blogging vs. number of RSS subscribers. Numbers can both have value and be deceptive.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. The main pitfall to avoid is flashy graphics for the sake of flashy graphics. Hope that helps!

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Since then,023% of all Tweets include location data, according to Sysomos. Not an overwhelming participation rate. I love Twitter. It enriches my life every day.

Social Media 124

Social Media Strategy Foursquare Social CRM 124