Webbiquity SMM

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Proactive Report

JULY 14, 2010

The smart phone is the next content platform. Managing hundreds of pieces of content distributed across multiple channels presents a significant challenge, but there are products available that can help you track all your PR, news and social content. Marketwire just acquired Sysomos to do just this. Radian6 is one.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Convince & Convert

MARCH 16, 2010

I presented a half-day workshop at the Email Evolution Conference on social media strategy ( slides here ) recently with DJ Waldow and Mike Corak , and the significant majority of the questions from the audience were about Twitter. Since then,023% of all Tweets include location data, according to Sysomos.

Social Media 124

Social Media Strategy Foursquare Social CRM 124