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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Examples: facebook, twitter, blog, newsletter, etc. What are UTM parameters?

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Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. Social media podcast For Immediate Release covered the launch this week.

Wireless 292
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The Bamboo Project Blog

Buzz Marketing for Technology

As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter.

Project 265
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Five Digital Channels For Word of Mouth Marketing

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. But with the arrival of social media their strength has increased even more. Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities.

Marketing 171
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How to Get Ahead of This Year’s Social Media Trends

Convince & Convert

As mid-year approaches, you may be looking back at your social media plans and goals for the year and realizing they need attention. In this ever-evolving industry, key social media networks consistently pivot, refresh, or introduce new features that require social media marketers to change their strategy on the fly.

Trends 60